Helena Chang
Fullerton ,CA
Summary
Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.
Overview
14
14
years of professional experience
Work History
Creative Director
AND APPAREL INC
02.2010 - 10.2023
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Monitored industry trends to keep creative materials fresh and engaging.
- Developed strategic communication and marketing plans.
- Led team of designers to create comprehensive corporate identity system.
- Negotiated contracts with vendors and suppliers to establish timely delivery of materials and achieve mutually beneficial agreements.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Formulated and monitored budgets to manage expenses and control costs.
- Collaborated with senior management to develop and implement marketing initiatives.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
Education
Bachelor Of Business Administration - Finance And Marketing
USC
Angeles, TX05.1998
Skills
- Contract Negotiation
- Protective Equipment Knowledge
- Photographic Editing
- Surface Sampling
- Creative Vision Development
- Communication Strategies
- Campaign Development
- Team Development
- Manage Client Relationships
- Art Direction
- Strategic Leadership
- Team Meetings
- Concept Pitching
- Maintain Budgets
Timeline
Creative Director
AND APPAREL INC
02.2010 - 10.2023
Bachelor Of Business Administration - Finance And Marketing
USC
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