Helena De Lang
San Pedro,CA
Summary
Experienced social media and content creative with a demonstrated history of working in the marketing industry. Specializes in optimization, brand identity, sales, partnerships, collaborations, and influencer marketing. Lover of beauty, community, lifestyle, and fashion.
Overview
4
4
years of professional experience
Work History
Social Media Manager
Pacifica Beauty
Los Angeles, CA
08.2022 - Current
- Managed the daily operations of all assigned social media channels
- Work closely with marketing director in social planning to strengthen community connection through both digital and IRL
- Utilized Dash Hudson and Tribe Dynamics for both social and community planning
- Brand content creator
- Content briefing of in-house team and UGC creators
- Lead design team in producing and executing social initiatives
- Copywriter for all social channels, ensuring a consistent brand voice throughout
- LIVE event host (beauty masterclass, Amazon Prime Day, launch exclusives, giveaways, tutorials, BTS)
- Maintain consistent community + customer engagement
- Influencer campaign management across paid and organic
- Lead and support social interns and community + content coordinator
- Organize and execute creator campaign and gifting strategy
- Collaborate in IRL and virtual event planning with delivery in key markets US, UK and DE
- Strategic brand partnerships with ACLU Nationwide, Veganuary, The Gentle Barn animal sanctuary, Plastic Collective
Social Media Coordinator
Fashion Nova
Vernon, CA
05.2021 - 05.2022
- Social media specialist with a demonstrated history of working in the apparel, beauty, and fashion industry
- Proficient in Later.com. Curate, styled, and scheduled social content while ensuring team initiatives are met
- Diligently managed 10 social media accounts simultaneously
- Utilized Monday.com to actively manage creative workflows between creative teams
- Conceptualize social assets for all platforms including brand accounts daily
- Sourced top performing trends and user generated content
- Research directive strategies to execute content in an effective manner while exceeding sales
- Established qualitative and quantitative analytic reports for projects to evaluate overall performance. Applied improved strategies to future tasks & projects
- Wrote creative copy for all social media accounts, including captions and IG stories.
- Formalized SEO, sales promotion, and style trends. All while driving the attention of brand consumers
- Ability to in a fast-paced, high stress environment to maintain operation of company and successful social media presence
Talent Relations
Meta Beauty Management
Los Angeles, CA
01.2021 - 05.2021
- Successfully led creators through paid campaigns emphasized in beauty, fashion, and lifestyle brands
- Established pitching strategies to build relationships with new brands for future collaborations
- Strong negotiation skills in contracts. ensured talent is fairly compensated for deliverables
- Effectively communicated the expectations of campaign briefs to talent in order to ensure that deliverables are met and submitted according to timeline
- Developed and maintained partnerships between brands in order to facilitate industry events and client meetings
Editorial Intern
Pure Felicity Beauty
Long Beach, CA
08.2020 - 12.2020
- Company writer, editor, and content creator for Pure Felicity Beauty (purefelicitybeauty.com)
- Diligently operated the brand to ensure that all written materials were accurate and of high quality
- Managed brand Instagram and Facebook channels.
- Conducted daily reports of customer + community questions, and insights reports
- Hosted social LIVES to promote new products, Q&A's, beauty topics, and tutorials to garner user engagement
- Co-collaborate in content planning and creative execution
- Promoted products and services through weekly blogs, reports, and extensive cosmetic research
Education
Bachelor of Arts - Public Relations
California State University, Long Beach
Long Beach, CA12.2020
Skills
- Brand Promotion
- Content Creation
- Photo and Video Editing
- Creative Direction
- Copywriting
- Analytics and Reporting
- Market Research
- Strategic Planning
- Campaign Management
- SMO SEO
Timeline
Social Media Manager
Pacifica Beauty
08.2022 - Current
Social Media Coordinator
Fashion Nova
05.2021 - 05.2022
Talent Relations
Meta Beauty Management
01.2021 - 05.2021
Editorial Intern
Pure Felicity Beauty
08.2020 - 12.2020
Bachelor of Arts - Public Relations
California State University, Long Beach
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