Helena Tinnyo
Downingtown,PA
Summary
Enthusiastic client relations professional with 10+ years' experience in areas of sales support, account management, project management, as well as digital and traditional media planning/buying. A collaborator that encompasses a comprehensive skill set with a proven record of producing quality work in a challenging and fast-paced environment.
Overview
12
12
years of professional experience
Work History
Manager, Traffic Management
AmeriHealth Caritas
10.2022 - Current
- System Administrator of Workfront system - this includes, but is not limited to, adding new users, training new users, developing meaningful metric reporting, system configuration, and more.
- Provides recommendations to management for improving existing Workfront system, and identifies potential application issues for escalation and resolution.
- Develops and enforces traffic management guidelines and process documentation with the goal of continuous improvement to the Creative Operations process.
- Works with Traffic Management team to provide best practice guidance & approve training materials.
- Manages intake of incoming job requests and consults with leadership to prioritize projects and determine deadlines; influences and negotiates deadlines with internal and external peers and management on priorities and available resources.
- Manages workflow/schedule of all incoming and existing projects while keeping all parties informed of status, conflicts, and delays; communicates project priorities and due dates to Corporate Communications team to ensure alignment of work efforts and priorities.
Marketing Project Manager
CertainTeed
11.2020 - 10.2022
- Managed complex end to end projects in collaboration with Director/Senior Brand Managers and other project sponsors for successful deployment of key business activities and initiatives.
- Successfully balanced project deliverables while understanding priorities, scope, timeline, goals, key milestones, and key performance indicators.
- Mitigated risks by clearly communicating both internally and externally, escalated issues to senior management as necessary and activated risk mitigation strategies as appropriate.
- Agile multi-tasker with the ability to work on multiple, complex projects, managed concurrent tasks, and adapted to shifting priorities, demands and timelines.
- Leveraged variety of project management systems and tools to manage and measure work.
Project Management Team Lead
Stream Companies
06.2019 - 11.2020
- Oversaw a team of 4-5 coordinators and confirmed that all teammates assignments were met each day.
- Managed requested projects in project management system, completing details and preparing path forward for the internal teams.
- Communicated direction for multiple accounts clearly to the creative, media, and digital marketing teams as provided by the VP of Client Services, Account Director and/or client.
- Sent proofs for client approval/feedback and collaborates with the client and internal teams to ensure deliverables meet client direction provided.
Account Manager
Stream Companies
05.2018 - 06.2019
- Developed multiple clients integrated marketing strategy by presenting new ideas and digesting analytics while understanding and speaking to data and results to support the strategy.
- Executed all client budget items and deliverables - had full ownership of assigned accounts and provided strategic, creative and digital direction to internal team members.
- Managed all accounts marketing activities throughout each month, checked that hours and budget stayed on point as well as reconciled client budgets at each month's end.
Account Services Manager
Target Media
06.2017 - 04.2018
- Communicated between client and media buying team, maintained budget and account files, and proactively ensured that client plans were executed.
- Reviewed all media plans and presentations prior to client meetings to confirm all expectations were met internally and externally.
- Presented media plans and proposals and prepared monthly, quarterly, and yearly campaign analyses to share results and provide recommended optimizations to clients.
Media Buyer
Target Media
06.2016 - 05.2017
- Worked with the SVP/Media and the Account Executives/Account Service Managers to develop strategic and effective plans that meet specific client objectives and amplifies cost-efficiencies.
- Collected, organized, and analyzed demographics, account competitors, socio-economics, and market and industry trends and created proposals based on qualitative and quantitative research and recommendations to verbally present to assigned client roster.
- Managed insertion orders and/or cancellations, station confirmations, and developed organizational production overviews and post media invoices.
Account Specialist
PA Media Group
07.2015 - 05.2017
- Primarily managed accounts spending $50,000+ annually in digital products/services such as SEO, SEM, Social Media, Google Display Network, Re-marketing, Email Marketing, Mobile In-App, and Video Advertising.
- Utilized Google Analytics and other in-house digital platforms for the set-up and scheduling of campaigns, monthly or as needed reporting, and daily maintenance and optimization of campaigns.
- Client facing via telephone/email as the advertiser's main point-of-contact for all day-to-day needs to ensure utmost customer satisfaction.
Sr. Account Associate
PA Media Group
02.2015 - 07.2015
- Supervisory role over the Account Associate Team.
- Trained new hires to the Account Associate team while performing typical day to day Account Associate duties.
- Gauged work queues consistently to warrant all work orders were completed accurately and in a timely manner by the Account Associate team.
Account Associate
PA Media Group
06.2012 - 02.2015
- Scheduled ads (both print and digital) to ensure proper dates/placement/position in The Patriot-News, Central PA Magazine, and on pennlive.com.
- Coordinated the processing of ad copy and graphics/photos, proof the final ad to customers for approval, and ensured accurate invoicing of advertisements.
- Communicated directly with advertisers, primarily via telephone and/or email to guarantee the greatest level of satisfaction with their advertisements.
Education
Bachelor of Science - Marketing
Penn State University
State College05.2012
Skills
- Microsoft Office Suite
- Workfront
- Basecamp
- Smartsheet
Timeline
Manager, Traffic Management
AmeriHealth Caritas
10.2022 - Current
Marketing Project Manager
CertainTeed
11.2020 - 10.2022
Project Management Team Lead
Stream Companies
06.2019 - 11.2020
Account Manager
Stream Companies
05.2018 - 06.2019
Account Services Manager
Target Media
06.2017 - 04.2018
Media Buyer
Target Media
06.2016 - 05.2017
Account Specialist
PA Media Group
07.2015 - 05.2017
Sr. Account Associate
PA Media Group
02.2015 - 07.2015
Account Associate
PA Media Group
06.2012 - 02.2015
Bachelor of Science - Marketing
Penn State University
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