Helene McMurphy

• Collaborate with CEO, COO, and CTO to create and align growth strategies for TIVA products
• Develop marketing and outbound plans for new customer acquisition focusing on current K-12 relationships
• Conduct market research on AI introduction and product acquisition for education specific targets
• Evaluate competitive landscape in AI voice activation products with in education.
• Drive business development with K-12 software vendors to utilize AI technology
• Create and manage sales campaigns and proactive sales outreach programs
• Strategically build customer base with targeted customers and businesses.
• Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
• Led cross-functional teams focused on successful completion of major projects, resulting in increased efficiency and client satisfaction.
• Demonstrated proficient leadership skills to motivate employees and build competent teams.
• Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
• Collaborated with senior management to develop strategic initiatives and long term goals.
• Established performance goals for department and provided methods for reaching milestones.
• Hired and managed employees to maximize productivity while training staff on best practices and protocols.
• Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
• Transformed customer experience by designing and executing comprehensive service improvement initiatives aimed at enhancing satisfaction levels.
• Led development of strategic marketing plans to raise awareness and drive sales growth.

• Doubled quota attainment in 2021, achieving $6.4 million against $3.2 million quota
• Generated pipeline growth and revitalized territories with minimal growth
• Proficient in sales tools such as Salesforce, Sales loft, NetSuite, and Sales Hood
• Led a team selling model, serving as Team Captain for seven quota-carrying contributors
• Developed creative and customer-focused outreach strategies, aligning customer needs with solutions.

• Successfully met quotas for ERP products in California. 1 million to 3 million dollars
• Increased sales by 50% in first year
• Ensured customer satisfaction with aging products and sold additional add-on products as needed.
• Increased sales revenue by developing and maintaining strong relationships with key clients.
• Delivered engaging presentations to showcase product offerings and value propositions effectively.
• Exceeded sales targets consistently by leveraging strong negotiation skills and strategic planning abilities.
• Provided exceptional customer service, addressing concerns promptly and proactively identifying potential issues.
• Built rapport with clients through regular check-ins, ensuring their ongoing satisfaction with our products or services.

• Established and managed a sales team, improving brand recognition
• Developed sales and marketing tools, created needs assessment strategies, and implemented CRM (Salesforce)
• Achieved revenue growth and expanded outreach into new areas
• Cultivated partnerships and formulated growth strategies.
• Boosted profitability 100% by developing 4-person leadership team, communicating expectations, and leveraging company's resources.
• Heightened product awareness levels and drove profit margins 50% through negotiations with store owners, district managers and buyers.

• Communicated by phone, email and traveled for face to face contact for 1,000 accounts.
• Designed and organized product packages for presentations and sold to west coast clients.
• Created marketing and sales plans for new product line

• Managed ERP software territory and achieved quotas
• Provided business partner support and served as a product expert.

Achieved 100% and 110% of quotas, earning President's Club recognition and winning the only new car contest

• Sold various software solutions, including SIS, Assessment, ERP, Testing, and Data Reporting
• Managed software implementations for large school districts nationwide
• Conducted training on CIMS Finance Software.
• Conducted regular business reviews with major clients, identifying growth opportunities and areas for improvement.
• Leveraged industry knowledge to provide valuable insights into emerging trends affecting major accounts'' industries.
• Conducted win/loss analysis to identify areas for improvement and refine sales strategies for future engagements with major accounts.
• Analyzed market trends and competitor activity to identify potential opportunities within the territory for new business acquisition.
• Established rapport school district executives from the largest districts in the country through consistent communication efforts focused on understanding their unique challenges facing their organizations.