Summary
Overview
Work History
Education
Skills
Recognition And Affiliations
Affiliations
Languages
Accomplishments
Certification
References
Work Availability
Work Preference
Quote
Interests
Timeline
a5
Deyvis Rodriguez Luther

Deyvis Rodriguez Luther

New York,NY

Summary

Award-winning marketing and strategy executive with a track record of scaling agencies and developing impactful marketing programs for global brands. Expertise in launching integrated marketing initiatives and managing partnerships that drive substantial business growth, particularly in digital channels. Proven leadership in guiding cross-functional teams and executing successful campaigns across diverse sectors, including telecom, finance, CPG, Spirits, and technology. Strong capabilities in brand transformation, social and digital strategy, and go-to-market innovation, emphasizing creative and digital media leadership.

Overview

20
20
years of professional experience
1
1

AI Strategy & Innovation: MIT Certification

1
1

Leadership: Columbia Certification

1
1

Management: Harvard Certification

Work History

Creative Marketing & Strategy Lead, Volume Brands

Verizon
New York, NY
10.2023 - Current
  • Marketing and creative agency lead - hiring, managing, and overseeing creative agencies for the portfolio across multiple Verizon brands.
  • Established the creative process across Verizon’s prepaid portfolio marketing channels, resulting in improved brand performance and renewed business growth.
  • Launched integrated campaigns across TV, digital, social, influencer, retail, and experiential channels for Straight Talk, TracFone, and SafeLink.
  • Managed strategic marketing partnerships with Walmart, Apple, and Samsung to deliver integrated marketing campaigns successfully.
  • Partnered across finance, analytics, commercial, and research & insights to drive alignment from brief to campaign execution.

SVP, Strategy: Verizon, Chick-fil-A, Mastercard

McCann IPGN
New York, NY
07.2021 - 04.2023
  • Directed go-to-market strategy and integrated marketing campaign execution for the Verizon B2B division and Mastercard credit card launches.
  • Oversaw campaign development for Verizon's enterprise verticals, achieving 4% revenue growth.
  • Built and managed high-performing marketing teams to deliver comprehensive, integrated marketing strategies.
  • Spearheaded digital innovation initiatives, including AI implementation, Roblox, social media, and mobile game development across Verizon, Mastercard, and Chick-fil-A.
  • Led marketing research and insights to evaluate consumer trends and to create innovative solutions that increased sales and profitability of the business.

Head of Marketing Strategy (Consultant)

Comcast / NBCUniversal
New York, NY
12.2020 - 07.2021
  • Established Comcast's in-house advertising and strategy team from inception to launch, including hiring, mentoring, and producing creative campaigns.
  • Developed marketing strategies for 14 campaigns across NBCUniversal brands, including Peacock and Xfinity.
  • Achieved top-ranked brand performance through successful rebranding and relaunch of Xfinity Mobile and Internet.
  • Relaunched digital, social, and email marketing strategies to enhance creative development and performance.
  • Optimized operational efficiencies by implementing best practices for digital marketing go-to-market strategies.

VP, Strategic Planning: Mondelez & Diageo

VaynerX
New York, NY
03.2018 - 12.2020
  • CPG Portfolio lead for Creative, Media, and Digital strategy on behalf of Mondelez International, driving 8% of digital revenue growth. (Brands: Oreo, Ritz, Sour Patch Kids, Triscuit, Trident, Tate's Cookies.)
  • Marketing strategy lead for Diageo's spirits portfolio, leading strategy teams in developing new business pitches and campaigns for vodka, tequila, rum, and whiskey brands across the portfolio.
  • Directed the integrated creative, communications, and media agency network, leading to breakthrough campaigns for CPG/spirits product launches.
  • Collaborated cross-functionally across Research & Insights, Media, Creative, and Social agencies, on behalf of Mondelez.
  • Served on the Google Innovation Board, developing innovative AI-led marketing solutions.

Global Director: AT&T, DirectTV, Barcardi

BBDO Worldwide
New York, NY
11.2016 - 01.2018
  • Repositioned and relaunched the AT&T brand through a digital-first, integrated marketing campaign post-DirecTV acquisition.
  • Developed award-winning campaigns featuring Michael B. Jordan for AT&T Internet and Taylor Swift for DirecTV Entertainment.
  • Secured a Cannes Lion award for producing the world's first Snapchat music video for Bacardi.
  • Led global research, brand repositioning and relaunch for Grey Goose Vodka, Casadores Tequila, and Bombay Vodka, with integrated campaigns involving experiential events in sports, music, and art festivals.

Managing Director

CSpence Group Advertising
San Fra, CA
08.2014 - 07.2016
  • Played a key leadership role in launching the agency and formulating strategic business plans for long-term growth.
  • Developed marketing and creative processes while overseeing campaign development for a diverse client portfolio.
  • Secured clients, including the American Institute of Architects, Pivot TV, The Clinton Global Initiative, and eBay.
  • Constructed comprehensive integrated campaigns emphasizing digital, influencer, and experiential activations.

Early Career Summary

WPP: Ogilvy, Grey, Y&R
New York, NY
08.2005 - 08.2014
  • Developed and executed global campaigns for JPMorgan Chase, Microsoft, IBM, and other major brands.
  • Orchestrated strategic planning for integrated marketing initiatives across TV, digital, website, influencer, experiential, and social platforms.

Education

Executive Management -

Harvard Business School

AI Strategy & Innovation -

MIT Sloan

Executive Leadership Essentials -

Columbia Business School

Bachelor of Science (BS) - Corporate Communications

University of Texas at Austin

Skills

  • Creative & Content Strategy
  • Brand Strategy Positioning
  • Social & Influencer Strategy
  • Digital Media & Innovation Strategy
  • Creative Campaign Development
  • Integrated Marketing Management
  • New Business Development
  • Client Growth & Expansion
  • Brand & Agency Leadership
  • Cross-Functional Team Leadership
  • Multicultural Strategy & Content
  • C-Level & Board Engagement
  • AI Digital & Innovation Expert
  • Content Production & Management
  • Media & Communications Strategy
  • Global Research and Insights
  • Global Marketing Experience

Recognition And Affiliations

  • Cannes Lion Winner for Creative Innovation
  • Featured in The New York Times, TIME, The Latin Post
  • Fluent in English & Spanish (Global Business Culture Fluency)
  • Google/YouTube Insiders Innovation Board
  • Adjunct Professor at UT-Austin & Parsons NYC - Marketing Leadership

Affiliations

  • Sailing, squash, and cycling enthusiast.

Languages

Spanish
Proficient (C2)
C2
English
Proficient (C2)
C2

Accomplishments

  •  Cannes Lion Winner for Creative Innovation
     Featured in The New York Times, TIME, The Latin Post
     Google/YouTube Insiders Innovation Board

Certification

  • Executive Management from Harvard Business School
    AI Strategy & Innovation from MIT Sloan
    Executive Leadership Essentials from Columbia Business School

References

References available upon request.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Work Preference

Work Type

Gig WorkFull Time

Work Location

RemoteHybrid

Important To Me

Company CultureWork-life balancePersonal development programsHealthcare benefits401k matchStock Options / Equity / Profit SharingPaid sick leaveCareer advancementPaid time offTeam Building / Company Retreats

Quote

I find that the harder I work, the more luck I seem to have.
Thomas Jefferson

Interests

Sailing

Squash

Hiking

Biking

Art

Philanthropy

Timeline

Creative Marketing & Strategy Lead, Volume Brands

Verizon
10.2023 - Current

SVP, Strategy: Verizon, Chick-fil-A, Mastercard

McCann IPGN
07.2021 - 04.2023

Head of Marketing Strategy (Consultant)

Comcast / NBCUniversal
12.2020 - 07.2021

VP, Strategic Planning: Mondelez & Diageo

VaynerX
03.2018 - 12.2020

Global Director: AT&T, DirectTV, Barcardi

BBDO Worldwide
11.2016 - 01.2018

Managing Director

CSpence Group Advertising
08.2014 - 07.2016

Early Career Summary

WPP: Ogilvy, Grey, Y&R
08.2005 - 08.2014

Executive Management -

Harvard Business School

AI Strategy & Innovation -

MIT Sloan

Executive Leadership Essentials -

Columbia Business School

Bachelor of Science (BS) - Corporate Communications

University of Texas at Austin

Similar Profiles

CREATE PROFILE