Summary
Overview
Work History
Education
Skills
Languages
Awards
Languages
Timeline
Generic

Hemali Jethva

Jersey City,NJ

Summary

Expert in YouTube and YouTube Studio with proven ability to enhance video performance and audience engagement. Proficient in Google Analytics, Adobe, and various advertising platforms including Meta, LinkedIn, and Twitter, driving targeted campaigns and measurable results. Strong background in content and website management, leveraging strategic thinking and creativity to optimize digital presence. Excellent interpersonal skills facilitate effective collaboration and communication across teams.

Overview

12
12
years of professional experience

Work History

Sr. Manager Content and Video Marketing

HDFC Bank, India
, India
09.2023 - Current
  • Increased the subscriber base of HDFC Bank's YouTube channel by 50%, organic views ATH at ~1 million, by 10%, and VTR by 15% through targeted campaigns, strategic video content planning, and regular performance analysis.
  • Have created around 500 long form videos,150+ YouTube Shorts and 5000+ community posts for YouTube.
  • Curated more than 2000 articles for Learning Centre page for HDFC Bank website for better search optimization and rankings on Google
  • Rise in organic traffic on YouTube, ~ 1 million every month, a constant 2.5 million organic visits on the website, all-time high VTR, and increased watch time.
  • Collaborate with creative teams to produce high-quality videos, including scripting, filming, editing, and post-production, ensuring alignment with brand guidelines and audience preferences.
  • Analyzed market trends to make informed and strategic decisions that helped the channels grow.
  • In-depth analysis of the data from Google Analytics, Adobe, and Zoho Analytics, which led to the revamp of over 2,000 videos and articles.
  • Manage a marketing budget exceeding USD 800,000 annually, and work closely with more than five external vendors on a day-to-day basis to drive performance and ensure alignment with strategic goals.

Social Media Manager

5paisa Limited, India
, India
06.2019 - 09.2021
  • 10% rise in organic account opening of Demat and Trading Account through targeted Ads through all social channels.
  • Ran Google Ads, YouTube Ads, Meta Ads and LinkedIn Ads for targeted audience to drive campaigns and hence increased ROI
  • Calendar management and constant engagement on all the social media pages for better community building led social media engagement across Facebook, Twitter, Instagram, LinkedIn, and Telegram.
  • Drive content creation, concept development for products, lead generation, and performance management to enhance Share of Voice on social.
  • In-depth knowledge and a knack for out-of-the-box creative ideas and content to make social and performance pages deliver the highest results.

Content and SEO Manager

HDFC Securities, India
, India
12.2013 - 04.2016
  • Led the SEM project for DEMAT account opening lead generation pages. Monitoring and lowering the CPC to generate authentic leads and have higher conversions
  • Managed 55% increase in the number of clicks, by making the pages more SEO friendly, identifying and updating the keywords and channelizing the clicks to reach the lead page
  • Initiated and tested the campaign targeting women investors – Women DEMAT account by developing customized welcome kits, specific offers and awareness

Education

MBA - Marketing

Atharva School of Management
India
04.2012

Bachelor in Science - Science and IT

Usha Pravin Gandhi College of Management
Mumbai
03.2008

Skills

  • Marketing strategy development
  • Content creation
  • YouTube optimization
  • Video production
  • Search engine optimization
  • Data-driven decision making

Languages

English, Hindi, Marathi, Gujarati

Awards

Received Gold Star Award - For outstanding performance in managing the YouTube channel., Received Mobby’s Award 2019 For Best Digital and Social Media Campaign

Languages

English
Professional
Gujarati
Elementary
Hindi
Professional
Marathi
Professional
Sanskrit
Elementary

Timeline

Sr. Manager Content and Video Marketing

HDFC Bank, India
09.2023 - Current

Social Media Manager

5paisa Limited, India
06.2019 - 09.2021

Content and SEO Manager

HDFC Securities, India
12.2013 - 04.2016

MBA - Marketing

Atharva School of Management

Bachelor in Science - Science and IT

Usha Pravin Gandhi College of Management

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