Years of professional experience. Digital Marketing Professional
Hemali Jethva
Jersey City,NJ
Summary
https://www.youtube.com/@hdfcbank
I lead the end-to-end management of HDFC Bank’s YouTube channel, which hosts over 2000 long form videos and 1000 short form videos. From content strategy and ideation to scripting, post-production, and publishing, every aspect of video creation and channel optimization is curated by me. I ensure that each video aligns with the bank’s brand voice, marketing objectives, and digital engagement goals, driving consistent growth and audience retention.
https://www.hdfcbank.com/personal/resources/learning-centre
Over 2,000 articles and blogs on the platform that have been reviewed and managed by me. This includes a diverse mix of long-form and short-form content, branded pages, and SEO-driven pieces curated to enhance Google search performance. With a strong focus on adhering to brand guidelines, handling confidential projects, and overseeing complex data migration processes, I bring hands-on experience across the full content lifecycle, from creation and strategy to compliance and implementation.
https://metrorealty.co.in/why-metro/
From crafting compelling content to designing the user experience (UX) and implementing lead management systems, every aspect has been strategically planned and executed by me. My role bridges content strategy, design thinking, and digital performance to ensure a seamless, brand-aligned, and conversion-driven user journey
https://www.instagram.com/5paisa/#
https://www.facebook.com/5paisa/
https://www.linkedin.com/company/5paisa/posts/?feedView=all
https://x.com/5paisa
At 5paisa Limited, I managed all social media channels end-to-end, including creating monthly content calendars and publishing across platforms. I also worked extensively on paid media campaigns, using Meta Ads Manager, LinkedIn Ads, and Twitter Ads to plan, execute, and optimize performance-driven campaigns that aligned with the brand’s marketing objectives.
Overview
10
10
Work History
HDFC Bank
09.2023 - 09.2025
- Enhanced HDFC Bank's digital brand presence through a comprehensive content strategy spanning video marketing, email campaigns, paid promotions, and social engagement.
- Increased YouTube subscriber base by 50% and achieved ~1 million organic views through strategic, data-backed video campaigns, YouTube Shorts, and storytelling-driven Community engagement.
- Produced 500+ long-form videos, 150+ Shorts, and 5,000+ YouTube Community posts, using authentic comment narratives and audience insights to foster loyalty and build community.
- Curated and optimized 2,000+ SEO-rich articles, significantly improving Google rankings and sustaining high levels of organic traffic to the website.
- Achieved 1 million+ monthly organic YouTube views and 2.5 million monthly website visits through consistent performance analysis and agile content refinements.
- Led email marketing initiatives for key campaigns, using segmentation and personalized content to increase CTR and engagement across customer segments.
- Created high-impact visuals and campaign creatives using Canva, ensuring on-brand messaging across social, email, and video touchpoints.
- Deployed paid campaigns across YouTube, Meta, and Google, amplifying content reach and improving ROI through A/B testing and audience targeting.
- Utilized social listening tools (e.g., Brandwatch, Hootsuite) to monitor sentiment, identify trends, and adapt messaging in real-time based on audience feedback.
- Worked with cross-functional teams in scripting, filming, editing, and post-production to deliver emotionally resonant and technically accurate content.
- Conducted performance analysis with Google Analytics, Adobe Analytics, and Zoho Analytics, translating insights into actionable content strategies.
- Managed a marketing budget of over USD 800,000 annually, coordinating with 5+ external vendors to ensure timely execution and message consistency across all platforms.
Social Media Manager
5paisa Limited
India
06.2019 - 09.2021
- Led targeted ad campaigns across Google Ads, YouTube Ads, Meta Ads, and LinkedIn Ads, contributing to a 14% increase in organic Demat and Trading account openings by integrating performance marketing with strategic social media management.
- Executed and optimized multi-platform performance marketing strategies, enhancing audience targeting, segmentation, and delivering measurable ROI.
- Managed content calendars and executed daily engagement across Facebook, Instagram, Twitter, LinkedIn, and Telegram, fostering authentic community interactions and platform growth.
- Developed and led integrated content and campaign strategies, tailored to each platform to amplify brand visibility and strengthen digital community presence.
Freelancer
11.2016 - 07.2019
- Introduced innovative, data-driven content ideas rooted in deep platform expertise, supporting both organic and paid campaigns with actionable analytics and performance reporting.
- Achieved 40% client conversion rate since inception through effective conceptualization and management of websites, social media, and marketing collateral.
- Created unique content for websites, brochures, and both ATL (Above The Line) and BTL (Below The Line) marketing activities.
- Designed and developed annual marketing calendars and brochures with tailored concepts aligned to product and brand strategies for targeted campaigns.
- Managed a diverse client portfolio, including a listed financial services firm, wealth management company, real estate brand, baking products business, tea manufacturer, and an online gold jewelry retailer.
Content and SEO Manager
HDFC Securities
India
12.2013 - 04.2016
- Led the SEM strategy for Demat account lead-generation pages, optimizing campaigns to reduce cost-per-click (CPC) and attract high-quality, conversion-ready traffic.
- Increased clicks by 55% through enhanced SEO for landing pages, including keyword optimization, on-page enhancements, and streamlined user flows to lead capture forms.
- Conceptualized and launched the 'Women Demat Account' campaign, targeting women investors with custom welcome kits, exclusive offers, and educational content-boosting awareness, engagement, and conversions within this key segment.
Education
MBA - Marketing
Atharva School of Management
04.2012
Bachelor in Science - Science and IT
Usha Pravin Gandhi College of Management
03.2008
Skills
- Social Media Management
- Email Marketing
- Digital Production
- Analytics
- Analysis & Optimization
- Search engine optimization
- Content Management
Languages
English
Hindi
Marathi
Gujarati
Sponsorship Needed
No Sponsorship Needed
Personal Information
Digital Marketing Professional with extensive experience in social media strategy, email marketing, and community management. Proven ability to create and manage engaging content across platforms like Facebook, Instagram, and Twitter, using tools such as Canva, Hootsuite, and Sprout Social. Skilled in developing marketing collateral, overseeing content management, and leveraging data-driven insights to drive audience engagement and brand growth. Adept at reinforcing consistent brand voice in fast-paced, high-visibility environments.
Awards
- Received Gold Star Award - For outstanding performance in managing the YouTube channel
- Received Mobby's Award 2019 For Best Digital and Social Media Campaign
Timeline
HDFC Bank
09.2023 - 09.2025
Social Media Manager
5paisa Limited
06.2019 - 09.2021
Freelancer
11.2016 - 07.2019
Content and SEO Manager
HDFC Securities
12.2013 - 04.2016
MBA - Marketing
Atharva School of Management
Bachelor in Science - Science and IT
Usha Pravin Gandhi College of Management