Summary
Overview
Work History
Education
Skills
Software
Certification
Timeline
AccountManager
Tony Hendrix

Tony Hendrix

Email Marketing, Marketing Automation, And Marketing Operations
Murfreesboro,Tennessee

Summary

I have over 8 years of experience in email marketing, marketing operations, and marketing automation. My expertise in email marketing best practices and marketing automation has helped me drive successful campaigns and revenue growth. I am detail-oriented and possess a strategic mindset, which allows me to plan and execute marketing initiatives effectively. I am always willing to adapt to new technologies and market trends, ensuring my continued success in the field.

Overview

8
8
years of professional experience
3
3
years of post-secondary education
7
7
Certifications

Work History

Senior Email Marketing Specialist

Ramsey Solutions
Franklin, TN
03.2022 - Current
  • Acted as platform manager for the email marketing tech stack to eliminate tech debt and ensure a robust data taxonomy
  • Collaborated with software engineering and product development teams to provide solutions that would serve the needs of the organization
  • Managed a team of 4 email marketing specialist that were tasked with improving the organization's technical proficiency in email marketing
  • Built and executed a migration project plan that would eliminate down time and ensure consistent external customer experiences
  • Implemented a global UTM management software with over 60 internal marketing users
  • Developed an email visibility dashboard to identify overlapping email experiences with cross-platform marketing automation
  • Presented and communicated with executive-level stakeholders to help bring light to project blockers, learnings, and progress

Email Marketing Specialist 2

Ramsey Solutions
Franklin, United States
11.2019 - 03.2022
  • Delivered monthly marketing analytic briefs to business unit stakeholders to breakdown insights and provide direction to improve efforts
  • Delivered an enterprise-level email service provider migration with over 300 data pipelines and 500 email assets within 6 months with zero down time and no broken customer experiences
  • Acted as a technical consultant to business units to understand marketing needs and create integrated solutions to help meet their goals
  • Partnered with a marketing platform engineering team to implement an event-based data architecture and enforce strict data governance measures

Email Marketing Specialist

Ramsey Solutions
Franklin, United States
11.2017 - 11.2019
  • Tracked key performance indicators to measure success of campaigns
  • Generated reports to support development and implementation of marketing plans through Salesforce Marketing Cloud
  • Tracked key metrics and developed spreadsheets and data models using Google Analytics and Tableau
  • Led a cross-functional team of channel marketers to understand the needs of a business to create effective marketing strategies
  • Communicated monthly performance and insight breakdowns to key stakeholders
  • Created data-driven A/B testing initiatives to help drive our email marketing efforts

Marketing Coordinator

HouseLens
Nashville, TN
02.2017 - 10.2017
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns
  • Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram
  • Tracked and reported on marketing campaign responses
  • Answered general marketing department inquiries by email, phone, and mail
  • Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions

Director of ECommerce and Marketing

GolfProWears
Hendersonville, TN
02.2016 - 02.2017
  • Created innovative strategies to drive customer engagement.
  • Built strong relationships with industry professionals and influencers.
  • Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
  • Developed and presented marketing plans and reports to CEO and shareholders.

Marketing Specialist

Sabre Hospitality Solutions
Hendersonville, TN
10.2015 - 02.2017
  • Monitored trends in social media, industry, and competitive landscape to create new material
  • Identified appropriate marketing channels and target customers for campaigns
  • Onboarded new team members and coached personnel in marketing tasks
  • Monitored social media questions and comments and appropriately responded
  • Implemented and tracked trade show marketing strategies to acquire new top-of-funnel marketing leads

Education

Bachelor of Science - Applied Leadership

Middle Tennessee State University
Murfreesboro, TN
08.2019 - 12.2020

Associate of Science - General Studies

Georgia Highlands College
Rome, GA
08.2010 - 05.2012

Skills

    Marketing Operations

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Software

Klaviyo

Salesforce Marketing Cloud

Segment CDP

Zapier

HubSpot

Constant Contact

CRM

SMS

GitHub

Microsoft Office

Google Analytics

Certification

Inbound Marketing Certified

Timeline

Google Analytics for Power Users

08-2025

Google Analytics for Beginners

08-2025

Advanced Google Analytics

08-2025

Email Marketing Certified

09-2024

SMS Strategy Certificate

02-2024

Klaviyo Product Certificate

02-2024

Inbound Marketing Certified

09-2023

Senior Email Marketing Specialist

Ramsey Solutions
03.2022 - Current

Email Marketing Specialist 2

Ramsey Solutions
11.2019 - 03.2022

Bachelor of Science - Applied Leadership

Middle Tennessee State University
08.2019 - 12.2020

Email Marketing Specialist

Ramsey Solutions
11.2017 - 11.2019

Marketing Coordinator

HouseLens
02.2017 - 10.2017

Director of ECommerce and Marketing

GolfProWears
02.2016 - 02.2017

Marketing Specialist

Sabre Hospitality Solutions
10.2015 - 02.2017

Associate of Science - General Studies

Georgia Highlands College
08.2010 - 05.2012

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Tony HendrixEmail Marketing, Marketing Automation, And Marketing Operations