Hi, I’m
Henghe Hu
New York,NY
Summary
Accurate Research Analyst with expertise in traditional and modern research methodologies. Skilled in providing strategic solutions and assessing project performance. Hands-on experience completing development research and leading detailed competitive assessments.
Overview
1
year of professional experience
3
Languages
Work History
Philips Electronics
Research Analyst
03.2023 - 05.2023
Job overview
- Conducted demand research on small home appliances (sweeping robots, floor washers, air purifiers, coffee machines, air fryers, etc.) for key groups in 12 key cities across China and wrote the Issue project report.
- Stayed up-to-date with industry developments through regular participation in conferences and workshops, ensuring relevance of research outputs.
NCSU
Independent Researcher
09.2022 - 12.2022
Job overview
- Explored the effect of Land's end's measures to deal with public relations crisis after the interview with feminist activist Gloria Steinem in late Feb, 2016.
- Optimized the theory of contingent organization public relationship(COPR) by adding a new contingency factor: the power of social media.
- Carried out a quantitative content analysis by collecting and encoding 11327 related Facebook reviews(2379 after the first crisis and 8948 after Land's end coping with the first crisis).
Hunan Satellite TV
Media Director
02.2022 - 06.2022
Job overview
- Planned the content release and interaction mode for the China HunanTV Official Channel on YouTube which gained 687,000 new followers and achieved 24.5 million views during the internship.
- Analyzed data of users' behavior and characteristics to find the hidden features of users and provided a collaborative filtering recommendation method for Content Centre.
- Operated and Optimized official social media accounts to build up an omnidirectional communication matrix.
Education
Columbia University in The City of New YorkNew York, NY
Master of Arts from Digital Communications And Media
04.2001
University Overview
- Admission Merit Scholarship Scholarship Recipient
- 4.0 GPA
- Columbia Chinese Calligraphy Club Leader
- Thesis: The Pedagogical, Psychological and Social Aspects of SWM Livestream Under the Perspective of Bilibili Streamers; The Task of Sleeping Well as an Interactive Serious Game for Blind Children
Central South UniversityChangsha, China
Bachelor of Arts from Digital Media
04.2001
Skills
Expert in [Software]
Vendor Relationship Management
Market Share Growth
Brand Development
Quantitative Research
Survey Design and Development
Public and Media Relations
Digital Marketing
Python Programming
Data collection processes
Consultative Sales Techniques
Timeline
Research Analyst
Philips Electronics
03.2023 - 05.2023
Independent Researcher
NCSU
09.2022 - 12.2022
Media Director
Hunan Satellite TV
02.2022 - 06.2022
Columbia University in The City of New York
Master of Arts from Digital Communications And Media
04.2001
Central South University
Bachelor of Arts from Digital Media
04.2001