Henni Kristiansen
Mankato,MN
Summary
Experienced Campaign Manager with a demonstrated history of working in the influencer marketing industry. I have a proven track record in overseeing building and running successful influencers campaigns for client's such as L'Oréal, Michaels, Contigo and more.
Accomplished in campaign development, branding strategies and campaign management. Bring deep understanding of industry knowledge, Innovative and proactive in leveraging marketing skills and forecasting abilities to take advantage of influencer market changes. Well-versed in utilizing data-driven approaches to accurately project campaign performances.
Overview
4
4
years of professional experience
Work History
Campaign Manager
AspireIQ
02.2023 - Current
- Planned, managed and executed large-scale influencer marketing campaigns for top-tier brands & support clients’ influencer marketing goals.
- Managed a seeding program from beginning to end, that resulted in over 100 million organic impressions and over 100 hundred thousand engagements through over 56 thousand mailers.
- Managed campaigns with over million dollar budgets that garnered millions of impressions, engagements and multiple content assets.
- Helped identify client goals and work with them to identify the correct KPIs and strategy to campaign goals.
- Scoped out campaigns and set timelines and deliverables based upon the client’s KPIs and budget.
- Lead over 30 campaigns and managed teams throughout the lifespan of the campaign.
- Owned client relationship from beginning to end.
- Provided and presented executive-facing presentation with insightful and analytical data for over 30 campaigns.
- Provided deep understanding of client facing analytics and clear analysis on all KPI's, from awareness to conversion driving campaigns
- Created and pitched campaign ideas based on market, data and trend analysis to different clients.
- Created and completed multiple contracts between agents, influencers and clients.
- Managed multiple teams across several verticals simultaneously and efficiently.
Senior Associate
AspireIQ
06.2022 - 02.2023
- Acted as lead for associates on large-scale influencer campaigns (3000+ creators).
- Executed influencer marketing campaigns for brands across multiple industries with over 100 million impressions and over 75% ROI.
- Collaborate with the strategy team to help identify client goals and work with them to identify the correct KPIs and strategies to meet them.
- Monitor campaigns throughout to provide insightful learnings for future campaigns at the wrap-up.
- Create and present over 50 executive-facing presentations.
- Partnered with different teams to ensure campaign success.
- Help build client relationships through thoughtful advice and excellent client management.
Campaign Associate
AspireIQ
08.2021 - 06.2022
- Assist in running small to large scale campaigns for brands.
- Set up new accounts, build sample campaigns, and took notes during client calls.
- Partner directly with clients and influencers to develop and improve their influencer marketing strategy.
- Monitor customer support channels to help troubleshoot and resolve client issues with thoroughness and efficiency.
- Create monthly and quarterly campaign and business reports with strategy recommendations.
- Schedule and conduct recurring campaign content audits with improvement ideas
- Participate in weekly check-ins with clients to ensure they hit critical metrics and objectives
- Tracked key metrics and developed spreadsheets and data models that ensured campaign efficiencies and organization.
- Successfully outreached and helped identify and activate target creators and target audiences.
- Created and distributed surveys for data collection and analysis.
Public Relations Specialist
FUN.com
03.2020 - 08.2021
- Built relationships with other brand ambassadors and influencers to assist in social media strategy.
- Followed and reviewed competitor social media channels, content and strategy to relay insights.
- Launched, created and oversaw two TikTok accounts
- Produced and submitted weekly reports outlining progress against KPI objectives.
- Created numerous influencer campaigns and successfully managed them from start to finish.
- Completed 405 influencer collaborations for two separate domains and managed a budget of $80000 in 2021.
- Developed strategies to recycle influencer content and helped produced relevant product content to reach target customers.
- Communicated with media weekly to build relationships and optimize press coverage.
- Monitored marketing content for quality, accuracy and impact.
- Created and distribute press releases to media outlets.
- Forged strong media relationships to further public relations goals.
PR and Marketing Intern
Fun.Com
09.2019 - 12.2019
- Researched competitor services and trends for analysis of marketing strategies.
- Put together multimedia presentations for use in meetings with key stakeholders and senior management.
- Monitored and evaluated web analytics to recommend proactive adjustments to strategies.
- Developed unique, interesting and engaging content for range of social media platforms, including Pinterest, FaceBook and Instagram.
- Prepared detailed promotional presentations.
- Created marketing plan for 2020
- Oversaw, interacted and negotiated with hundreds of influncers.
- Assisted in PR events such as television broadcasts and interviews.
- Implemented and oversaw marketing events.
- Increased company recognition by creating engaging content on various social media accounts.
- Answered email and social media messages according to prescribed policies.
- Forecasted sales numbers and product profitability to determine ideal strategies.
- Ensured that all ongoing expenses were in alignment with budget projections.
- Wrote and had several creative pieces published.
Education
Bachelor of Science - Marketing
Minnesota State University - Mankato
Mankato, MN12.2024
Bachelor of Science - Marketing
South Central College
Mankato, MN2019
High School Diploma -
Eiker VGS
Norway2010
High School Diploma -
Madelia Secondary
Madelia, MN2009
Skills
- Influencer Industry Expertise and Market Trends Knowledge
- Campaign Planning and Campaign Development
- KPI, Data and Sales Tracking
- Client Relationship Building
- Influencer Market Forecasting and Competitor Research
- Worked with Influencer platforms such as AspireIQ
- Budget Development and Administration and CRM understanding
- Social Media Management
- Deep Social Platform Knowledge: TikTok, Instagram, YouTube, Twitter , Facebook, Pinterest and Twitch
- Experienced in Microsoft Office and Google Workspace
Timeline
Campaign Manager
AspireIQ
02.2023 - Current
Senior Associate
AspireIQ
06.2022 - 02.2023
Campaign Associate
AspireIQ
08.2021 - 06.2022
Public Relations Specialist
FUN.com
03.2020 - 08.2021
PR and Marketing Intern
Fun.Com
09.2019 - 12.2019
Bachelor of Science - Marketing
Minnesota State University - Mankato
Bachelor of Science - Marketing
South Central College
High School Diploma -
Eiker VGS
High School Diploma -
Madelia Secondary
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