Henrique Ferraresso
Grand Rapids,MI
Summary
Business-oriented product designer skilled in identifying functionality and enhancements. Expertise in creating production-ready designs that meet market needs. Proven track record of success over many years in the industry.
Overview
20
20
years of professional experience
Work History
Senior Product Designer
Michigan Software Labs
11.2023 - Current
- Led UX/UI strategy to enhance user engagement across healthcare, real estate, and higher education platforms.
- Designed real estate productivity app, achieving 78% user adoption in 60 days.
- Designed a Virtual Nursing platform achieving 72% adoption in 90 days.
- Developed an eLearning application reaching 93% NPS.
Senior User Experience Designer
Daitan Group
04.2017 - 11.2023
- Achieved 18% reduction in fraud-related financial losses through effective design and user experience improvements.
- Reduced fraud response time by 38% and improved detection accuracy by 22%.
- Developed real-time fraud monitoring dashboard, enhancing visibility for enterprise financial services.
Product Designer Lead
Itaú Unibanco
11.2017 - 10.2023
- Designed user interfaces for digital banking applications to enhance customer experience.
- Collaborated with cross-functional teams to gather requirements and define design specifications.
- Conducted user research to understand customer needs and inform design decisions.
- Modernized payroll loan sales system using API integrations to enhance user experience.
- Minimized request errors by 90%, resulting in improved service for 80% of payroll loan customers.
UX/UI Designer
WG-7
09.2014 - 09.2016
- Designed user-centered interfaces for web and mobile applications.
- Created wireframes and prototypes using design software tools.
- Conducted user research to understand needs and behaviors.
- Boosted learner engagement and completion rates by 45% and 32%, respectively.
- Created interactive corporate training programs to enhance learner experience.
Associate UI Designer
MStech
04.2009 - 04.2014
- Designed intuitive user interfaces for web and mobile applications.
- Collaborated with developers to implement design specifications effectively.
- Conducted user research to gather feedback on design concepts.
- Spearheaded rebranding initiative to enhance company visibility, resulting in a 27% increase in inbound leads.
UI Designer Intern
Senai
06.2006 - 10.2007
- Designed user interfaces for various digital products and applications.
- Created interface layouts and corporate branding materials to enhance user experience and brand consistency.
- Collaborated with developers to ensure design feasibility and functionality.
- Conducted user research to gather feedback on interface usability.
Education
Master's Degree - Product Design
UNESP
Bauru, SP - Brazil01.2014
MBA - Marketing Management
FGV
Bauru, SP - Brazil01.2011
Bachelor - Industrial Design
UNESP
Bauru, SP - Brazil01.2009
Graphic Arts Technician -
SENAI
Bauru, SP - Brazil01.2008
Skills
- UX strategy and product design
- User research and information architecture
- Wireframing and prototyping
- Interaction design
- Usability testing
- Design systems
- Figma expertise and mobile design
- Stakeholder collaboration
Timeline
Senior Product Designer
Michigan Software Labs
11.2023 - Current
Product Designer Lead
Itaú Unibanco
11.2017 - 10.2023
Senior User Experience Designer
Daitan Group
04.2017 - 11.2023
UX/UI Designer
WG-7
09.2014 - 09.2016
Associate UI Designer
MStech
04.2009 - 04.2014
UI Designer Intern
Senai
06.2006 - 10.2007
Master's Degree - Product Design
UNESP
MBA - Marketing Management
FGV
Bachelor - Industrial Design
UNESP
Graphic Arts Technician -
SENAI