Henrique Senf
Miami-Fort Lauderdale Area,United States
Summary
Seasoned professional with extensive experience in creative design, marketing, and business management. Proven track record in developing and executing innovative marketing strategies and captivating design solutions. Expertise in team leadership, financial management, and operational optimization, resulting in enhanced business growth and profitability. Strong ability to integrate marketing initiatives with operational efficiency to drive impactful results.
Overview
14
14
years of professional experience
Work History
General Manager
AlphaGraphics of Ft. Lauderdale
Fort Lauderdale, United States
09.2018 - Current
- Experienced Co-Owner with expertise in business management, sales, IT, marketing, and design. Proven track record of driving revenue growth, optimizing operations, and delivering exceptional customer satisfaction.
- Finance Manage - Budgeting, forecasting, and financial analysis.
- AR/AP Management: Invoicing, collections, vendor management.
- PnL, Cash, and Balance Sheet management - took company from break-even/negative profitability to 25% Net Profit in 3 years.
- Reporting: Comprehensive analysis for strategic decision-making.
- Overhead Management: Cost-control measures to optimize efficiency.
- Sales Management: Sales projection, forecast, and budget management.
- Team Leadership: Motivate sales team to exceed targets.
- Key Accounts Management: Cultivate and negotiate with key clients.
- Product Development: Identify market trends and develop offerings.
- IT Operations and Maintenance
- IT Manager: Infrastructure management and technology strategy.
- Print Systems Expert: Optimization of printing technologies.
- Marketing Strategist: Develop and execute comprehensive strategies.
- Graphics Design: Create visually appealing artwork for marketing.
- Vehicle Wrap/Graphics Design: Design captivating vehicle graphics.
- Signage and Interior Design: Install impactful signage and displays.
Sales Marketing Manager
Alphagraphics (ACE Blueprinting)
Miami/Fort Lauderdale Area, FL
05.2017 - 09.2018
- In my role as Marketing and Operations Manager at Alphagraphics of Ft. Lauderdale, I held a pivotal position responsible for orchestrating the strategic direction of marketing initiatives while overseeing the efficient functioning of day-to-day operations.
- Campaign Management: Planned and executed multi-channel marketing campaigns, including digital, print, and social media, to effectively reach target audiences and achieve marketing objectives.
- Operational Oversight: Managed various operational functions, including inventory management, production scheduling, and quality control, to ensure smooth and efficient workflow.
- Customer Relationship Management: Cultivated and maintained strong relationships with clients to understand their needs and preferences, ensuring the delivery of personalized and high-quality services.
- Team Leadership: Provided guidance and support to team members, fostering a collaborative and productive work environment conducive to innovation and success.
Program Manager (ISV Partner Program)
Microsoft
Miami/Fort Lauderdale Area
11.2016 - 05.2017
- Managing Partner programs with ISV Partner Companies. Developing Marketing strategies to assist with evangelism of our Partners. Engaging in Co-Sell Motion to increase leads inbound and outbound with ISVs. Enterprise and SMB program integration to grow Azure Cloud consumption.
- Managing partner programs with ISV Partner Companies.
- Developing marketing strategies to assist with evangelism of partners.
- Engaging in Co-Sell Motion to increase leads inbound and outbound with ISVs.
- Handling Enterprise and SMB program integration to grow Azure Cloud consumption.
- Organizing marketing campaigns and events for ISV Partners.
- Engaging ISV's and onboarding on to Azure platforms to grow Co-sell Motion.
Project Manager
Optime Consulting
Weston, Florida
10.2015 - 11.2016
- Led the planning and execution of IT projects, ensuring alignment with client expectations and Statement of Work (SOW) requirements.
- Collaborated with Account Executives (AE) or Account Managers (AM) to acquire and review project requirements, facilitating accurate project scoping and resource allocation.
- Implemented robust tracking mechanisms to monitor project hour consumption, ensuring adherence to budget allocations and maximizing profitability.
- Utilized problem-solving skills to identify and implement cost-effective solutions to deliver projects within budget constraints, while maintaining high-quality standards.
- Conducted thorough analysis and quality assurance (QA) of all projects to ensure functionality and adherence to quality standards, leveraging insights to drive continuous improvement and best practices.
- Reviewed project lifecycles to identify blockers, workarounds, and solutions, extracting valuable learnings to enhance future project delivery and optimize performance.
Head of Sales and Marketing
PREMIUM Paper Box
Miami, Florida
06.2014 - 10.2015
- Coordinating CRM, managing warehouse and production, B2B sales, graphic design, CAD engineering, and online marketing.
- Coordinated CRM and Customer Satisfaction.
- In charge of Pre-flight design for production.
- Vendor Management/ Purchasing.
- Estimate/ Lead Generation and Management.
- Creative custom packaging design development.
- Project tracking from order in to delivery (including QA).
- Involved in a broad spectrum of responsibilities including B2B sales, graphic design, CAD engineering, and online marketing.
Customer Service Associate
George Mason University
Fairfax, United States
08.2011 - 05.2012
- In the role of Customer Service Associate at the George Mason University Athletic Department, I undertook a diverse array of responsibilities crucial to the seamless operation of our facilities and the satisfaction of our patrons.
- My duties encompassed facility management, including overseeing equipment maintenance and ensuring cleanliness throughout our facilities.
- I also managed front desk operations, serving as the primary point of contact for patrons and addressing their inquiries and concerns promptly and professionally.
- Problem resolution was a key aspect of my role, requiring me to efficiently address any issues that arose during events or facility usage.
- Additionally, I conducted thorough security checks on patrons to uphold safety standards and regulations, contributing to the overall security of our facility.
- This being my first professional experience I was hired within a group of 15 students out of an applicant pool/process of 500 students. This was after multiple interviews, leadership and creative thinking tests.
Education
BBA - Marketing
George Mason University
Fairfax, VA05-2014
GED -
Sagemont Preparatory School
Weston, FL05-2010
Skills
- Financial analysis
- Sales management
- Marketing strategy
- IT operations
- Business development
- Team leadership
- Strategic planning
- Negotiation skills
- Workflow planning
- Program administration
- P&L management
- Problem solving
Languages
- English
- Spanish
- Portuguese
- French
Timeline
General Manager
AlphaGraphics of Ft. Lauderdale
09.2018 - Current
Sales Marketing Manager
Alphagraphics (ACE Blueprinting)
05.2017 - 09.2018
Program Manager (ISV Partner Program)
Microsoft
11.2016 - 05.2017
Project Manager
Optime Consulting
10.2015 - 11.2016
Head of Sales and Marketing
PREMIUM Paper Box
06.2014 - 10.2015
Customer Service Associate
George Mason University
08.2011 - 05.2012
BBA - Marketing
George Mason University
GED -
Sagemont Preparatory School
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