Summary
Overview
Work History
Education
Skills
Accomplishments
400% increase in enterprise new logo
Timeline
Henry Fan

Henry Fan

Head Of Marketing
San Jose,CA

Summary

Results-driven B2B marketing executive with expertise in commercial & GTM strategies, product and ecosystem strategy across customer segments & industry verticals in the hi-tech industry.
Proven track record in driving top-line revenue growth, strategic monetization, messaging & positioning, lead-gen campaigns, ABM, sales channels and customer acquisition.
Successfully led multiple new business innovations, digital transformation initiatives, and M&A deals. A strong leader with communication and collaboration skills, and extensive experience working with C-level executives.

Overview

16
16
years of professional experience

Work History

Director Business Transformation Strategy Consulti

Accenture
San Francisco, CA
02.2021 - Current
  • Developed and managed tailored business growth strategies, supporting clients through design, construction and execution.
  • Recommended and implemented practical business process solutions, working directly with stakeholders to drive customer expansion and increase revenue generation.
  • Reinvented brand, improving internal associate experience and building team cohesion with time-tested, growth-centered methodologies.
  • Coached senior consultants and business analysts through varying details of operational functions, targeting deficiencies and replacing with industry best practices to encourage optimal growth.

Director of Product Marketing

Rescale
San Francisco, CA
09.2020 - 12.2021
  • Orchestrated launch for [Number] new products to expand market share and generate $[Amount] in revenue.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.

Senior Director of Marketing

Automation Anywhere
Santa Clara, CA
06.2019 - 10.2020
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Created innovative strategies to drive customer engagement.

Director Innovation Ecosystem Strategies

Huawei Technologies USA
Santa Clara, CA
07.2016 - 10.2018
  • Works creatively within regulatory framework.
  • Maintained strong working relationship with client-owner environmental department.
  • Analyzed emissions data and wrote technical notification reports.
  • Offered technical assistance to facility operations and verified compliance with applicable federal, state and company environmental and ecosystem regulations.

Director of Strategic Partnerships

SanDisk
Milpitas, CA
06.2012 - 06.2016
  • Built relationships with internal teams and managed volunteer groups.
  • Formalized programs and recruited new partners for [Type] operations.
  • Created and implemented comprehensive short- and long-term engagement strategies prospects, supporters and volunteers.
  • Collected and managed diverse set of partners to meet operational and funding goals.

Director of Product Management

Netgear
San Jose, CA
02.2011 - 06.2012
  • Oversaw product design and roadmap and coordinated aspects of development and rollout.
  • Conceptualized long-range product roadmaps and strategically designed according to market data and research.
  • Identified productivity bottlenecks and devised innovative solutions while remaining conservative with resources.
  • Designed and coordinated processes applicable to numerous projects for design efficiency and continuity.

Director of Product Management

Trend Micro
Cupertino, CA
07.2007 - 09.2010
  • Oversaw product design and roadmap and coordinated aspects of development and rollout.
  • Conceptualized long-range product roadmaps and strategically designed according to market data and research.
  • Identified productivity bottlenecks and devised innovative solutions while remaining conservative with resources.
  • Designed and coordinated processes applicable to numerous projects for design efficiency and continuity.

Education

MBA - Business Administration

Duke University, Durham, NC
05.2001 -

Bachelor of Science - Computer Science

University of British Columbia, Canada
05.2001 -

Skills

Strategic planning

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Accomplishments

400% increase in enterprise new logo, $80M incremental revenue growth in 1 year

400% increase in enterprise new logo

Create persona-based marketing and sales assets and launched lead-gen campaign with cloud service providers

Timeline

Director Business Transformation Strategy Consulti - Accenture
02.2021 - Current
Director of Product Marketing - Rescale
09.2020 - 12.2021
Senior Director of Marketing - Automation Anywhere
06.2019 - 10.2020
Director Innovation Ecosystem Strategies - Huawei Technologies USA
07.2016 - 10.2018
Director of Strategic Partnerships - SanDisk
06.2012 - 06.2016
Director of Product Management - Netgear
02.2011 - 06.2012
Director of Product Management - Trend Micro
07.2007 - 09.2010
Duke University - MBA, Business Administration
05.2001 -
University of British Columbia - Bachelor of Science, Computer Science
05.2001 -

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Henry FanHead Of Marketing