Henry Gelinas

Creative writer with experience working with companies interested in a variety of copywrite and conceptual advertisements, across many different sectors and markets. Experience working within teams and communicating ideas surrounding creative direction and brand enhancement. Passionate about storytelling in all its forms and applications. Interested in helping brands to hone and maintain an authentic voice and relationship to their consumer through writing.

Below is an ad that I have written, along with my conception of the brand that lead me to make the creative choices I did.

- Teremana Tequila

Sound Effects: Clinking glasses and laughter

WELCOMING AND GENUINE MALE Narrator

Life is meant to be experienced. Each moment should be filled with laughter, love, and joy. Those who drink Teremana Tequila value the real moments in life, the laugh till you cry moments. Teremana Tequila is brought to you by founder Dwayne Johnson, made in small batches to ensure quality and taste. Teremana Tequila will create memories and bring people together. Visit Teremana dot com if you would like to be notified of its release. Teremana Tequila, made in small batches to create big memories. MUST BE twenty-one. PLEASE DRINK RESPONSIBLY

Our direction for the copy was to deliver an ad that was elegant and simple; I wanted to evoke a sense of warmth that could be associated with the drink, and also situate Teremana as a drink that accompanies and brings about new experiences. The company wanted to prominently feature the small batch curation process they use for the Tequila, to illustrate their attention to detail and quality. I hoped that the consumer would come away with a sense of Teremana's commitment to quality and also that they may have a sense that the brand is intentional in its hope to bring people together. The language in the ad was not overly profuse or verbose but sparing and direct, a further extension of the brands hope to be a drink choice that feels accessible and genuine. Expressive and clear, with the intention to ingratiate themselves to new customers as they were a burgeoning brand at the time, yet to establish a voice.