Henry Park
Los Angeles,CA
Summary
Marketing and business development professional with history of driving brand growth and strategic initiatives. Known for collaborative leadership and delivering impactful marketing campaigns. Reliable and adaptable, excelling in dynamic environments and achieving results through effective team management and innovative strategies.
Overview
17
17
years of professional experience
Work History
Head of Marketing & Business Development
Bala LLC
04.2022 - Current
- Strategic Vision: Defined long-term marketing strategies, positioning Bala as a leader in baseball-themed apparel
- Brand & Content Strategy: Designed and executed innovative campaigns leveraging social media, influencer partnerships, and sports sponsorships to enhance brand visibility
- E-Commerce Optimization: Developed an omnichannel sales approach, integrating cutting-edge online platforms with retail partnerships to maximize customer reach
- Product Marketing: Collaborated with designers to align product offerings with customer preferences and market trends
Chief Operations & Marketing Officer
HyreCar
11.2019 - 03.2022
- Revenue Growth: Doubled gig rental revenue from $13M to $26M within two years
- Marketing Efficiency: Reduced marketing costs by 21% while enhancing campaign ROI through data-driven strategies and real-time optimization
- Customer Success: Migrated customer service operations nearshore, doubled productivity for the operations team and boosted customer LTV by 15%
- Crisis Management: Navigated market shifts during COVID-19, adapting strategies to sustain growth and market leadership to successfully lead the company into positive earnings
Head of Marketing & COO
SearchForce
02.2016 - 10.2019
- Lead Generation: Increased qualified leads by 25% through tailored digital campaigns targeting high-priority markets
- Product Strategy: Developed two-year product roadmaps and marketing calendars to align with evolving customer demands
- Performance Metrics: Established KPIs and dashboards to monitor and optimize marketing effectiveness, sharing actionable insights with stakeholders
Executive Director of Digital Lead Acquisition
YP.com
02.2008 - 02.2016
- Traffic Acquisition: Managed $100M+ annual digital advertising budget, driving traffic and leads across PPC, SEO, and display campaigns
- Data-Driven Optimization: Implemented performance analytics tools to measure ROI and improve campaign efficiency
- Audience Growth: Built scalable strategies for customer acquisition, integrating emerging technologies and programmatic advertising to achieve growth targets
Education
No Degree - History
New York University
New York, NYSkills
- CRM management
- Creative direction
- Content strategy
- Marketing analytics
- Customer acquisition
- Media planning
- Partnership development
- Competitive analysis
- Web analytics
- Multicultural marketing
- Search engine optimization
- Teamwork
- Problem-solving
- Critical thinking
- Team leadership
- Decision-making
- Microsoft office
- Self motivation
- Customer relationship management
- Client relationship management
- Public speaking
- Strategic planning
- Digital marketing
- Social media marketing
- Marketing and advertising
- Marketing plan development
- Pricing strategy
- Strategic marketing
- Vendor relations
- Cold calling
Timeline
Head of Marketing & Business Development
Bala LLC
04.2022 - Current
Chief Operations & Marketing Officer
HyreCar
11.2019 - 03.2022
Head of Marketing & COO
SearchForce
02.2016 - 10.2019
Executive Director of Digital Lead Acquisition
YP.com
02.2008 - 02.2016
No Degree - History
New York University
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