Highly accomplished Strategic Sales Manager with 15+ years of demonstrated success excelling in major account acquisition and growth across the cybersecurity and DevOps landscape. Proven track record of consistently exceeding multi-million dollar sales quotas, building robust Go-to-Market (GTM) strategies, and closing transformative deals with enterprise clients.
Overview
15
15
years of professional experience
Work History
UlliConsistently Exceeded Sales Targets (104% in Q4-2024, 113% in Q1-2025) by Orchestrating Multi-million Dollar, Multi-year Deals, Resulting in Significant TCV Impact Within Major Enterprise Accounts./liliLeverage Deep Understanding of CI/CD, DevSecOps, and Software Supply Chain Challenges to Articulate JFrog's Unique Value Proposition to Highly Technical and Business-oriented Audiences./liliDeveloped and Executed GTM Strategies for Major Accounts, Effectively Building and Leveraging Relationships With C-VP Level Executives to Expand Deals, Secure Significant Market Share, and Displace Competitors./liliCollaborate Closely With Solutions Engineering, Customer Success and Professional Services Teams to Craft Comprehensive, QBR and Value-driven Proposals That Address Major Clients' Critical DevOps and Software Supply Chain Needs, Resulting in 98% Customer Retention and 30% Customer Growth./liliPresent JFrog Solution in the Context of Business Value, TCO and Demonstrate ROI and Alignment With Customer Pain, Requirements and Growth Trajectory./li/ul
JFrog
01.2024 - Current
Consistently exceeded sales targets (104% in Q4-2024, 113% in Q1-2025) by orchestrating multi-million dollar, multi-year deals, resulting in significant TCV impact within major enterprise accounts.
Leverage deep understanding of CI/CD, DevSecOps, and software supply chain challenges to articulate JFrog's unique value proposition to highly technical and business-oriented audiences.
Developed and executed GTM strategies for major accounts, effectively building and leveraging relationships with C-VP level executives to expand deals, secure significant market share, and displace competitors.
Collaborate closely with Solutions Engineering, Customer Success and Professional Services teams to craft comprehensive, QBR and value-driven proposals that address major clients' critical DevOps and software supply chain needs, resulting in 98% customer retention and 30% customer growth.
Present JFrog solution in the context of business value, TCO and demonstrate ROI and alignment with customer pain, requirements and growth trajectory.
<ul><li>Achieved 103% quota for 2021 and 108% of quota for 2022.</li><li>Closed the largest cloud new logo in company history in 2021, generating a multi-million-dollar, 3-year SaaS agreement and setting a new benchmark for cloud sales.</li><li>Spearhead strategic account planning and execution for portfolio of Fortune 1000 clients, leading complex.</li><li>Collaborate with strategize national and regional partners (AWS, Microsoft, Google, Optiv, Guidepoint) on account penetration and design and deliver architectural proposals to meet customer needs.</li><li>Cultivate and maintain relationships with C-suite executives, technical stakeholders and business key decision-makers, driving long term partnerships and identifying expansion opportunities.</li></ul>
Check Point Software Technologies
01.2020 - 01.2023
Achieved 103% quota for 2021 and 108% of quota for 2022.
Closed the largest cloud new logo in company history in 2021, generating a multi-million-dollar, 3-year SaaS agreement and setting a new benchmark for cloud sales.
Spearhead strategic account planning and execution for portfolio of Fortune 1000 clients, leading complex.
Collaborate with strategize national and regional partners (AWS, Microsoft, Google, Optiv, Guidepoint) on account penetration and design and deliver architectural proposals to meet customer needs.
Cultivate and maintain relationships with C-suite executives, technical stakeholders and business key decision-makers, driving long term partnerships and identifying expansion opportunities.
UlliSecond Hire in the Sales Organization, Outside the Founding Team, Playing a Pivotal Role in Defining Initial Go-to-Market Strategy and Achieving Early Product-market Fit./liliRapidly Secured Two of the Largest Enterprise Clients Within Two Quarters of Hire, Including a Top 5 Airline and a Major E-commerce Company, Immediately Validating Market Demand and Demonstrating Swift Revenue Generation./liliAchieved the Highest Company-wide Quota Attainment, Personally Closing Deals That Accounted for 30% of Total Revenue in H1 2018 and Exceeding Personal Targets by 110% in 2019./liliNavigate Complex Sales Cycles and Lead Contract Negotiations and Redline Agreement to Closure./liliConsistently Expanded Annual Recurring Revenue (ARR) Within Existing Major Accounts by Identifying New Use Cases, While Providing Critical Deal Support and Strategic Insights That Elevated Overall Sales Effectiveness./li/ul
PerimeterX (Acquired by HUMAN Security)
01.2017 - 01.2020
Defined initial Go-to-Market strategy, significantly contributing to product-market fit.
Secured two major enterprise clients within two quarters, validating market demand.
Achieved highest quota attainment, closing deals that generated 30% of total revenue in H1 2018.
Exceeded personal sales targets by 110% in 2019 through effective deal closure.
Navigated complex sales cycles, leading negotiations to successful contract closures.
<ul><li>Top contributor out of 4 Area Directors, attaining 102% of quota in Q3 and 115% of Q4 in 2016</li><li>Generated 5x in a new cloud pipeline for 2016, by implementing a strategic outreach campaign in collaboration with the Marketing and SDR team.</li><li>Consistently expanded Annual Recurring Revenue (ARR) within existing major accounts by identifying new use cases, while providing critical deal support and strategic insights that elevated overall sales effectiveness.</li><li>Collaborate with SalesOps and management on pipeline review session, leveraging MEDPICCC to increase Opp close rate by 40%</li></ul>
Cavirin
01.2016 - 01.2017
Top contributor out of 4 Area Directors, attaining 102% of quota in Q3 and 115% of Q4 in 2016
Generated 5x in a new cloud pipeline for 2016, by implementing a strategic outreach campaign in collaboration with the Marketing and SDR team.
Consistently expanded Annual Recurring Revenue (ARR) within existing major accounts by identifying new use cases, while providing critical deal support and strategic insights that elevated overall sales effectiveness.
Collaborate with SalesOps and management on pipeline review session, leveraging MEDPICCC to increase Opp close rate by 40%
<ul><li>Cultivate deep relationships within the IT organizations, acting as a trusted advisor to understand critical business challenges and strategically position NetScout Network and Cybersecurity offering.</li><li>As part of Network Security business unit, built one of the largest department pipeline in 2012, resulting in 119% quota achievement in 2012 and 125% in 2013.</li><li>Leveraged in-depth technical expertise in network protocol analysis and cybersecurity to articulate value, conduct compelling presentations and manage successful Proof of Concepts in collaboration with Sales Engineering.</li><li>Attained President’s Club in 2013.</li></ul>
VSS Monitoring (Acquired by NetScout Systems)
01.2011 - 01.2016
Cultivate deep relationships within the IT organizations, acting as a trusted advisor to understand critical business challenges and strategically position NetScout Network and Cybersecurity offering.
As part of Network Security business unit, built one of the largest department pipeline in 2012, resulting in 119% quota achievement in 2012 and 125% in 2013.
Leveraged in-depth technical expertise in network protocol analysis and cybersecurity to articulate value, conduct compelling presentations and manage successful Proof of Concepts in collaboration with Sales Engineering.
Attained President’s Club in 2013.
Education
BS - Business Administration
01/2010
01.2010
Skills
DevSecOps, SDLC, SaaS, MLOps
PaaS, IaaS, AppSec, CNAPP, CI/CD
Sandler selling- Customer-centric selling
MEDPICCC framework
Timeline
UlliConsistently Exceeded Sales Targets (104% in Q4-2024, 113% in Q1-2025) by Orchestrating Multi-million Dollar, Multi-year Deals, Resulting in Significant TCV Impact Within Major Enterprise Accounts./liliLeverage Deep Understanding of CI/CD, DevSecOps, and Software Supply Chain Challenges to Articulate JFrog's Unique Value Proposition to Highly Technical and Business-oriented Audiences./liliDeveloped and Executed GTM Strategies for Major Accounts, Effectively Building and Leveraging Relationships With C-VP Level Executives to Expand Deals, Secure Significant Market Share, and Displace Competitors./liliCollaborate Closely With Solutions Engineering, Customer Success and Professional Services Teams to Craft Comprehensive, QBR and Value-driven Proposals That Address Major Clients' Critical DevOps and Software Supply Chain Needs, Resulting in 98% Customer Retention and 30% Customer Growth./liliPresent JFrog Solution in the Context of Business Value, TCO and Demonstrate ROI and Alignment With Customer Pain, Requirements and Growth Trajectory./li/ul
JFrog
01.2024 - Current
<ul><li>Achieved 103% quota for 2021 and 108% of quota for 2022.</li><li>Closed the largest cloud new logo in company history in 2021, generating a multi-million-dollar, 3-year SaaS agreement and setting a new benchmark for cloud sales.</li><li>Spearhead strategic account planning and execution for portfolio of Fortune 1000 clients, leading complex.</li><li>Collaborate with strategize national and regional partners (AWS, Microsoft, Google, Optiv, Guidepoint) on account penetration and design and deliver architectural proposals to meet customer needs.</li><li>Cultivate and maintain relationships with C-suite executives, technical stakeholders and business key decision-makers, driving long term partnerships and identifying expansion opportunities.</li></ul>
Check Point Software Technologies
01.2020 - 01.2023
UlliSecond Hire in the Sales Organization, Outside the Founding Team, Playing a Pivotal Role in Defining Initial Go-to-Market Strategy and Achieving Early Product-market Fit./liliRapidly Secured Two of the Largest Enterprise Clients Within Two Quarters of Hire, Including a Top 5 Airline and a Major E-commerce Company, Immediately Validating Market Demand and Demonstrating Swift Revenue Generation./liliAchieved the Highest Company-wide Quota Attainment, Personally Closing Deals That Accounted for 30% of Total Revenue in H1 2018 and Exceeding Personal Targets by 110% in 2019./liliNavigate Complex Sales Cycles and Lead Contract Negotiations and Redline Agreement to Closure./liliConsistently Expanded Annual Recurring Revenue (ARR) Within Existing Major Accounts by Identifying New Use Cases, While Providing Critical Deal Support and Strategic Insights That Elevated Overall Sales Effectiveness./li/ul
PerimeterX (Acquired by HUMAN Security)
01.2017 - 01.2020
<ul><li>Top contributor out of 4 Area Directors, attaining 102% of quota in Q3 and 115% of Q4 in 2016</li><li>Generated 5x in a new cloud pipeline for 2016, by implementing a strategic outreach campaign in collaboration with the Marketing and SDR team.</li><li>Consistently expanded Annual Recurring Revenue (ARR) within existing major accounts by identifying new use cases, while providing critical deal support and strategic insights that elevated overall sales effectiveness.</li><li>Collaborate with SalesOps and management on pipeline review session, leveraging MEDPICCC to increase Opp close rate by 40%</li></ul>
Cavirin
01.2016 - 01.2017
<ul><li>Cultivate deep relationships within the IT organizations, acting as a trusted advisor to understand critical business challenges and strategically position NetScout Network and Cybersecurity offering.</li><li>As part of Network Security business unit, built one of the largest department pipeline in 2012, resulting in 119% quota achievement in 2012 and 125% in 2013.</li><li>Leveraged in-depth technical expertise in network protocol analysis and cybersecurity to articulate value, conduct compelling presentations and manage successful Proof of Concepts in collaboration with Sales Engineering.</li><li>Attained President’s Club in 2013.</li></ul>
<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.
<ul>
<li>Designed and led post-sale client experience strategy for AI-adoption SaaS firm, improving adoption for clients by 5x over industry benchmark and achieving 69% product-market fit (Sean Ellis test) in the US.</li>
<li>Spearheaded retention and expansion strategies through end-to-end user experience mapping and VOC insights, exceeding customer health score targets.</li>
<li>Partnered with Product, Sales, and Marketing teams to translate client experience designs and feedback into technical requirements.</li>
<li>Launched user and client experience enhancement initiatives that improved onboarding speed and reduced friction for enterprise clients.</li>
<li>Built client success frameworks and success plans focused on renewal, upsell, and customer advocacy.</li>
<li>Drove consensus on the customer experience vision across internal stakeholders through data reporting and live presentations.</li>
</ul> at Multiverse / AdoptionAI<ul>
<li>Designed and led post-sale client experience strategy for AI-adoption SaaS firm, improving adoption for clients by 5x over industry benchmark and achieving 69% product-market fit (Sean Ellis test) in the US.</li>
<li>Spearheaded retention and expansion strategies through end-to-end user experience mapping and VOC insights, exceeding customer health score targets.</li>
<li>Partnered with Product, Sales, and Marketing teams to translate client experience designs and feedback into technical requirements.</li>
<li>Launched user and client experience enhancement initiatives that improved onboarding speed and reduced friction for enterprise clients.</li>
<li>Built client success frameworks and success plans focused on renewal, upsell, and customer advocacy.</li>
<li>Drove consensus on the customer experience vision across internal stakeholders through data reporting and live presentations.</li>
</ul> at Multiverse / AdoptionAI
<ul><li>Company Overview: Loggerhead is a premier Florida property insurer that offers a user-friendly process, transparent claim handling, and prompt solutions for policyholders, creating a world-class customer experience.</li><li>Responsible for creating, directing, and managing the Customer Service, Internal Sales, and Agency Support functions for a new Homeowners' Insurance Company in Florida by overseeing the short and long-term strategies of the organization's customer success journey. This may include, but is not limited to, providing strategic recommendations regarding concepts and routines that drive efficiency and empower employees.</li><li>Work closely with the CEO and COO on all aspects of delivering service to customers and agents.</li><li>Provide strategic oversight and guidance to the operational leadership team.</li><li>Work closely with other department heads to support projects or procedures that have a direct impact on customers.</li><li>Responsible for the selection and implementation of the CSAT platform as well as the Customer Relationship Management (CRM) software currently in use with the organization.</li><li>Responsible for building out all operational teams, including job development, standard operating procedures, quality management, and the like.</li><li>Work in an integrated fashion with third-party vendors to provide "world-class" customer service to Policyholders, Agents, and other customers both in and out of inbound and outbound settings.</li><li>Collaborate with business units throughout the organization to design, develop, and implement consumer-focused business practices, procedures, and Corporate Policies.</li></ul> at Loggerhead Reciprocal Interinsurance Exchange<ul><li>Company Overview: Loggerhead is a premier Florida property insurer that offers a user-friendly process, transparent claim handling, and prompt solutions for policyholders, creating a world-class customer experience.</li><li>Responsible for creating, directing, and managing the Customer Service, Internal Sales, and Agency Support functions for a new Homeowners' Insurance Company in Florida by overseeing the short and long-term strategies of the organization's customer success journey. This may include, but is not limited to, providing strategic recommendations regarding concepts and routines that drive efficiency and empower employees.</li><li>Work closely with the CEO and COO on all aspects of delivering service to customers and agents.</li><li>Provide strategic oversight and guidance to the operational leadership team.</li><li>Work closely with other department heads to support projects or procedures that have a direct impact on customers.</li><li>Responsible for the selection and implementation of the CSAT platform as well as the Customer Relationship Management (CRM) software currently in use with the organization.</li><li>Responsible for building out all operational teams, including job development, standard operating procedures, quality management, and the like.</li><li>Work in an integrated fashion with third-party vendors to provide "world-class" customer service to Policyholders, Agents, and other customers both in and out of inbound and outbound settings.</li><li>Collaborate with business units throughout the organization to design, develop, and implement consumer-focused business practices, procedures, and Corporate Policies.</li></ul> at Loggerhead Reciprocal Interinsurance Exchange
<ul><li>Led architecture design and RFP solutioning for multimillion-dollar transformation programs on OCI, AWS, and Azure.</li><li>Delivered scalable, cloud-native solutions for modernization, integration, and automation across global clients.</li><li>Partnered with Sales, Product, and GTM teams to create compelling proposals and increase deal win rates.</li><li>Conducted C-suite workshops to define transformation roadmaps and align cloud strategy with business outcomes.</li><li>Designed AI/ML-enabled automation frameworks that improved process efficiency by 30%.</li><li>Supported deals in areas like mainframe migration, platform reengineering, and QA services.</li></ul> at Genpact India<ul><li>Led architecture design and RFP solutioning for multimillion-dollar transformation programs on OCI, AWS, and Azure.</li><li>Delivered scalable, cloud-native solutions for modernization, integration, and automation across global clients.</li><li>Partnered with Sales, Product, and GTM teams to create compelling proposals and increase deal win rates.</li><li>Conducted C-suite workshops to define transformation roadmaps and align cloud strategy with business outcomes.</li><li>Designed AI/ML-enabled automation frameworks that improved process efficiency by 30%.</li><li>Supported deals in areas like mainframe migration, platform reengineering, and QA services.</li></ul> at Genpact India