Henry Suh
Gardena,CA
Summary
Management professional offering a 20 year background in sales in the automotive aftermarket parts wholesale distribution industry. Specializing in developing sales and long-term account management in the automotive sector. Data and analytically driven to create opportunities for company growth while focusing on the company objectives and long term vision. Accomplished Sales Manager offering 20 plus years of experience developing and maximizing automotive aftermarket sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.
Overview
24
24
years of professional experience
Work History
West Coast Sales Manager
GMB North America
01.2019 - Current
- Manage sales environment for companies West Coast Warehouse Distributors sales channels
- Conducting market research to identify potential clients and opportunities for business expansion
- Showed 14% increase in new account acquisitions over other region
- Built and maintained strong relations with current clients
- Current retention level of clients is highest amongst all regions
- Strong with contract negotiations to ensure favorable terms and conditions for current company
- Manages region that continues to be most profitable region from 2021
- Currently developing new sales strategies with clients like World Pac, Parts Authority, and other major warehouse distributors.
- Analyzed competitors'' offerings to identify areas of differentiation, leveraging unique selling points in promotional materials.
- Achieved sales goals and service targets by cultivating and securing new customer relationships with wholesale distributors like Hanson's and World Pac.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue for GMB's 7 product lines and new oil and liquids program
- Collaborated with upper management to implement continuous improvements and exceed goals.
- Built strong relationships with key clients, resulting in repeat business and long-term partnerships with many warehouse distributor members from groups like APSG, Pronto and Federated.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Streamlined internal communication channels between departments leading to improved collaboration on projects.
- Collaborated with marketing teams to create targeted campaigns that drove lead generation and conversions.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Expanded the company''s market presence by identifying and pursuing new business opportunities in newly launched oil and liquids sales initiative.
National Sales Manager
Dixin USA LLC
11.2017 - 08.2018
- Created new pricing structures based on regional and market analytics, helping increase gross profits from 11% to 13.8%
- Liquidated 100% overstocked and obsolete cooling inventory located in Los Angeles and North Carolina warehouses at double previous sale prices
- Increased profits margins 30% for these lines while negotiating new consistent channels of distribution
- Developed relationships with key dealers and C-level network to understand aftermarket business on dealer and customer level
- Conducted surveys, dealer calls and visits
- Increased Heavy Duty sales 6% with implementation of new marketing programs within the heavy-duty truck-line
- Created brochures, flyers, product catalogs and email announcements
- Documented sales calls by insides sales agents using CRM and other sales tool to increase follow ups with inactive customers contributing to the 4% increase in sales
- Coordinated and spearheaded discovery into purchasing of a new ERP system
- Reached out to ERP companies and set up demonstrations
- Coordinated with department heads to identity short comings and friction points within current ERP system and consulted with ERP agents to develop solutions
- Worked with ERP companies like Netsuite-Oracle, SAP, QAD and Fuse5
- Attend trade shows like APEXX and SEMA in Las Vegas Nevada
- Set up meetings and visits for current and new wholesale accounts
- Attend meetings with China factory suppliers and manufacturing companies
- Trained new outside sales agents on operational procedures and company policies during outside sales activities.
Director of Business Development-Cars
Bid Network Online
06.2017 - 09.2017
- Managed and directed listing brokers for automotive sales and auctions
- Approved all listings for automotive department specializing in classic and collectable vehicles and decreased duplicate listings by 75%
- Created campaigns that increased private seller listings over 100 percent
- Doubled monthly sales by collaborating with listing brokers and set up weekly inventory feeds
- Increased sales inquiries by increasing number of listings with companies like Hemming Motor news, Hemmings.com and Classic Cars.com
- Responded to all sales inquiries using Google canned response templates using MailChimp.
Southern California District Sales Manager/ Call Center Manager
Silla Automotive
11.2013 - 03.2017
- Managed 10 branch offices throughout California, Nevada and Arizona
- Spearheaded design and development for Android application that led to increases in new customer acquisitions.
- Hired and trained new local sales representatives for all 10 branches and increased new customer sales by over 30% from previous year
- Led sales calls with team members to establish sales and customer retention goals
- Established new training and sales programs to increase profits and sales in independent service provider market
- Increased sales visits to Jobber market by more than 100% compared to previous year
- Opened up wholesale distributor markets in California by cold calling and reestablishing relationships with larger distributors
- Generated monthly and annual sales and KPI reports for board of directors
- Created and directed sales team training and development programs.
Regional Director Western US
Silla Automotive
07.2009 - 11.2013
- Managed 26 branch operations for Western U.S
- Extensively traveled to outside branch warehouse locations to hire, train and develop sales with branch sales managers and employees
- Worked extensively with Vice President and CEO to create a bonus incentive that led to increased sales and improved employee morale
- Scouted potential markets through research of population density studies, business lists and competitor’s market share
- Contacted industrial brokers negotiated leases and deployed operations teams to establish new warehouses
- Hired and trained branch sales managers at new locations
- Worked with District and Branch sales managers in 26 locations to make calls to wholesale distributors like -1800 Radiator, Autozone, Carquest, Pep Boys and other nationally recognized companies
- Established pricing and wholesale programs for new and existing customers.
National Wholesale Account Manager
Silla Cooling Systems
01.2005 - 07.2009
- Developed wholesale department to handle major national accounts
- Negotiated contracts and resolved issues to customer satisfaction
- Shared product knowledge with customers while making personal recommendations
- Generated monthly and annual sales reports
- Determined merchandise price schedules and discount rates
- Managed regional inside sales staff of 6 member
- Directly contributed to increase in wholesale customers increase in purchasing in 2006 buy increase customers satisfaction and stream lining ordering process
- Maintained relationships with major buyers and key decision makers wholesale market.
Customer Service Representative
Silla Cooling Systems
03.2000 - 01.2005
- Led sales calls with team members to establish sales and customer retention goals
- Maintained friendly and professional customer interactions
- Wrote sales slips and developed customer service relationships.
Education
General Studies -
El Camino College
Torrance, CA01.1995
Graphic Design -
Brooks Design College
Long Beach, CA01.1993
Skills
- National account management
- Exceptional sales results
- Excellent communication skills
- Resolution-oriented
- Established leadership skills
- Cross-cultural sales background
- Complex project negotiations
- Establish new warehouse locations
- Sales Targeting
- Brand Development
- Price Structuring
Accomplishments
- Created analytics and data analysis to identify key account KPI metrics, improving customer satisfaction reviews from 3.5 to 4.5 stars.
- Exceeded sales goals on a quarterly basis, which led to promotion to Regional Director.
- Developed highly effective sales training strategies as a District Sales Manager, Call Center Manager and National sales manager which decreased training process time by over 10% for all sales agents and increased overall sales.
- Managed a successful sales team of 50 plus members who consistently exceeded sales goals each month.
- Increased sales profits and revenue by cold calling and establishing relationships with key decision makers and C-Level executives.
- Consistently outperformed all other regions within the company.
- Increased productivity within the inside sales department through creative contests and strategic promotional systems.
Hobbies and Interests
- Golf
- Tennis
- Basketball
- Traveling
- Discovering new culinary cuisines
- Smoking BBQ
tennis, golf, searching for new and exciting food experiences
I played tennis throughout my childhood and school years. I started playing golf in my later in life but found it to be relaxing and frustrating at the same time. Golf is the most challenging sport ever created but drives you to improve,
Food experiences I share with my family and friends. Hunting for incredible culinary adventures is one of my favorite things to do currently.
Timeline
West Coast Sales Manager
GMB North America
01.2019 - Current
National Sales Manager
Dixin USA LLC
11.2017 - 08.2018
Director of Business Development-Cars
Bid Network Online
06.2017 - 09.2017
Southern California District Sales Manager/ Call Center Manager
Silla Automotive
11.2013 - 03.2017
Regional Director Western US
Silla Automotive
07.2009 - 11.2013
National Wholesale Account Manager
Silla Cooling Systems
01.2005 - 07.2009
Customer Service Representative
Silla Cooling Systems
03.2000 - 01.2005
General Studies -
El Camino College
Graphic Design -
Brooks Design College
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