Henry Tiernan
Cincinnati,USA
Summary
Driven to contribute to creative, innovative, and measurable marketing initiatives that yield positive impact for brands, businesses, customers, and communities.
Overview
1
1
year of professional experience
Work History
Marketing Research & Data Analysis
Xavier University
09.2024 - 12.2024
- Conducted in-depth category analysis using Numerator and Circana data to assess purchasing behaviors and market trends
- Identified key demographic segments, purchasing patterns, and category leakage to competitors (Costco, Amazon, convenience stores)
- Provided strategic recommendations to enhance Kroger’s market share, including multi-pack promotions and Kro-Go convenience store implementation
- Analyzed price reduction strategies and promotional impacts, delivering insights to optimize sales growth
Student Highlight LinkedIn Posts Coordinator
Xavier University
01.2024 - 05.2024
- Increased visibility of Xavier’s Williams College of Business through LinkedIn student achievement highlights
- Developed engagement strategies using test-and-learn approaches to optimize audience reach
- Identified best practices for content structure, scheduling, and imagery to drive interaction
- Collaborated with peers, faculty, and staff to source relevant content and testimonials
Community Marketing Research
Xavier University
08.2023 - 12.2023
- Conducted demographic research on Hartwell neighborhood SNAP/EBT users via Mintel to inform marketing strategies
- Led team ideation sessions to develop a marketing plan that boosted engagement and awareness
- Proposed cost-effective advertising solutions with educational messaging to promote healthy eating habits
- Supported Findlay Market vendors in fostering deeper community connections through targeted outreach
Education
Bachelor of Business Administration - Marketing
Xavier University
Cincinnati, OH05.2025
Social Media Marketing Certification -
HubSpot Academy
05.2024
Skills
- Marketing Research and Analysis
- Social Media Marketing
- Community marketing
- Digital marketing
- Communication
- Presentation Skills
Affiliations
- Xavier Powerlifting Club: Followed a disciplined routine focused on self-improvement.
- Xavier Club Rugby: Demonstrated teamwork, leadership, and grit while playing the rugged sport of rugby.
Work
06/2019-Current
- Bagroom Attendant: Shorehaven Golf Club, Norwalk CT
- Longest-tenured student-employee, responsible for training new staff and managing high-profile club events
- Ensured an exceptional experience for members and guests by managing golf bags, carts, and range operations
Timeline
Marketing Research & Data Analysis
Xavier University
09.2024 - 12.2024
Student Highlight LinkedIn Posts Coordinator
Xavier University
01.2024 - 05.2024
Community Marketing Research
Xavier University
08.2023 - 12.2023
Bachelor of Business Administration - Marketing
Xavier University
Social Media Marketing Certification -
HubSpot Academy
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