Henry Zimbler
Nesconset,NY
Summary
Creative and results-driven marketing student with hands-on experience in the music industry, currently interning at Sony Music in digital marketing. Proven ability to develop and execute promotional campaigns for artists, manage high-impact social media accounts, and drive audience engagement through trend-driven content strategies. Passionate about blending music culture with digital innovation to elevate artist visibility and brand presence. Strong background in content creation, influencer outreach, and data-driven marketing decisions.
Overview
8
8
years of professional experience
Work History
Digital Marketing Intern
Sony Music - Arista Records
Manhattan, NY
05.2025 - Current
- Supported digital marketing campaigns for artists by developing social media strategies, crafting engaging content, and analyzing audience insights to optimize performance.
- Coordinated with internal teams to pitch and execute promotional activations across TikTok and Instagram, leveraging trends to boost visibility and engagement.
- Researched and sourced creators for influencer partnerships, contributing to successful rollout plans for new music releases, and ongoing fan engagement initiatives.
Content Creator/Influencer
Instagram
01.2017 - Current
- Grew Instagram accounts to over 100,000 followers within one month using trends and promotional tactics.
- Created original content and managed multiple channels with large audiences. (@outtapocketnews, @itstheoldwrldstar)
- Executed social media campaigns to promote new products and enhance user engagement.
- Shot and edited social media content with tools like Capcut and InShot.
Social Media Manager
Barstool Sports
Buffalo, NY
05.2024 - 05.2025
- Managed Barstool Sports brand affiliate Instagram, TikTok, and X pages, achieving 5% monthly follower growth.
- Promoted Barstool merchandise and events through social media channels.
- Collaborated with team members from universities across the country to strengthen Barstool’s college network, and expand social media reach.
Education
Bachelor of Science - Business Administration, Marketing
University At Buffalo, The State University of New York
Buffalo, NY05.2025
Skills
- Creative content development
- Digital marketing
- Social media and promotions
- Fast-paced environment adaptability
- Brand building and audience growth
- Canva and Photoshop proficiency
- Venue promotion strategies
- Impactful marketing execution
Involvement
- UB Marketing Association
- UB Media Study Club
- Social Chairman for Alpha Epsilon Pi
- UB club soccer
Hobbies and Interests
- Weightlifting
- Song writing
- Sports coaching
- Content creation
- Traveling
Timeline
Digital Marketing Intern
Sony Music - Arista Records
05.2025 - Current
Social Media Manager
Barstool Sports
05.2024 - 05.2025
Content Creator/Influencer
Instagram
01.2017 - Current
Bachelor of Science - Business Administration, Marketing
University At Buffalo, The State University of New York
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