Herber Lovato
Los Angeles,CA
Summary
Digital Marketing Specialist Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
9
9
years of professional experience
Work History
Digital Marketing Specialist II
Goodwill Industries of Ventura & Santa Barbara Counties
02.2021 - Current
- Improved brand presence and awareness across digital and traditional media outlets.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Streamlined internal processes to increase efficiency in content creation, approval, scheduling, and distribution across multiple channels.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Generated reports to monitor and analyze website performance, search engine rankings, and paid marketing campaigns.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Improved email marketing campaigns open rates to 40%-50%.
E-Commerce Manager
SWAK Designs
07.2020 - 01.2021
- Created and executed digital advertising campaigns on platforms such as Facebook, Instagram, and Email for new product releases, sale events, and testimonials
- Managed capture and editing of video footage to monitor consistency.
- Leveraged data-driven insights to optimize video content strategy based on target audience preferences and viewing habits.
E-Commerce Product Associate
D.B. Sales, Inc.
02.2015 - 07.2020
- Streamlined inventory management processes, reducing waste and ensuring optimal stock levels were maintained.
- Edited, toned, captioned, and uploaded photographs for publication.
- Developed creative design for print materials, brochures, banners, and signs.
Education
Bachelor of Arts - Photojournalism
California State University Northridge
Northridge, CA05.2011
Skills
- Adobe Creative Suite
- Data Analytics
- Google Analytics
- Search Engine Optimization
- Microsoft Office
- Email marketing campaigns
- Search engine marketing
- Social Media Marketing
- Sales Funnel Optimization
- Retargeting Campaigns
- Google Ads
- Multi-channel marketing
Timeline
Digital Marketing Specialist II
Goodwill Industries of Ventura & Santa Barbara Counties
02.2021 - Current
E-Commerce Manager
SWAK Designs
07.2020 - 01.2021
E-Commerce Product Associate
D.B. Sales, Inc.
02.2015 - 07.2020
Bachelor of Arts - Photojournalism
California State University Northridge
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