Summary
Overview
Work History
Education
Skills
Timeline
Generic

Hernan R. Cordero

Coral Springs

Summary

Sales leader with extensive experience in aftermarket wheel industry, consistently exceeding sales targets. Proven ability to develop and sustain robust sales pipelines, driving business growth. Committed to effective follow-up and proactive account management.

Overview

31
31
years of professional experience

Work History

Business Development Manager

NAPA Distribution Center
Miami
01.2025 - Current
  • Conducted market research and analysis to identify new business opportunities.
  • Created presentations to attract new business opportunities.
  • Negotiated contracts with vendors, suppliers, partners, and customers.
  • Participated in weekly meetings with executive leadership team members to discuss progress toward goals.
  • Monitored competitors' activities, prices, products, and services in order to stay ahead of the competition.
  • Analyzed customer feedback to identify areas for improvement in products and services offered.

Regional Sales Representative

Wheel Pros
Fort Lauderdale
12.2020 - 04.2021
  • Developed and leveraged industry relationships to cultivate new business prospects.
  • Negotiated and closed new sales contracts and service agreements to achieve desired customer base growth.

Regional and International Sales

TSW Alloy Wheels
Fort Lauderdale
10.2017 - 12.2020
  • Grew existing business and acquired new business by developing strategies and tools.
  • Built global brand image consistency and strong brand equity to drive business results and develop strong partnerships.
  • Supported brand strategy and activity execution in each market by partnering with international affiliates and regional teams.
  • Resolved customer complaints regarding sales and service.
  • Engaged customers to quickly identify needs, negotiate contracts and close sales.

Sales Manager

Good Roads Auto Systems
Fort Lauderdale
06.1997 - 10.2017
  • Partnered to create, develop, and design Status Alloy Wheel, Ruff Racing Wheel, XO Luxury Wheel, and Tuff Off-Road Wheel brands.
  • Handled performance management and compensation decisions to effectively recognize and motivate employees.
  • Selected, developed, and deployed staff to effectively meet territory objectives.
  • Connected with customers to build trust and leverage consultative sales techniques.
  • Formulated strategic plans with competitive approaches in line with organizational targets.
  • Researched market and competitors regularly to effectively anticipate opportunities and threats.
  • Worked with department managers to meet staffing and resource levels for expected demands.
  • Directed and coordinated activities involving sales of manufactured products and services.
  • Researched market trends and stayed current on customer preferences to better lead sales operations.
  • Resolved customer complaints regarding sales and service.
  • Engaged customers to quickly identify needs, negotiate contracts and close sales.
  • Projected sales and identified less profitable areas by closely monitoring operations.
  • Determined price schedules and discount rates to maintain competitive positioning.
  • Taught the sales team how to connect with customers and build long-term, productive relationships.
  • Established ambitious quotas and helped each team member implement personalized plan to achieve targets.

National Sales Manager

Speedline of North America/ MIM Alloy
Sunrise
06.1994 - 07.1997
  • Helped existing partners broaden product expertise and sales opportunities with knowledgeable advice.
  • Worked cross-functionally with marketing, supply chain, and product development teams to implement solutions.
  • Leveraged key decision-maker contacts to drive consistent revenue growth.
  • Oversaw regional and local sales managers and staffs.

Education

Business Administration -

Dekalb College
Atlanta, Georgia

Marketing -

Mercer University
Atlanta, Georgia

Skills

  • Business development
  • Professional networking
  • Excellent customer service skills
  • Product line development for
  • Customer support
  • Business growth management
  • Team building and leadership
  • Teamwork
  • Creative thinking

Timeline

Business Development Manager

NAPA Distribution Center
01.2025 - Current

Regional Sales Representative

Wheel Pros
12.2020 - 04.2021

Regional and International Sales

TSW Alloy Wheels
10.2017 - 12.2020

Sales Manager

Good Roads Auto Systems
06.1997 - 10.2017

National Sales Manager

Speedline of North America/ MIM Alloy
06.1994 - 07.1997

Business Administration -

Dekalb College

Marketing -

Mercer University

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