Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Herra Rafay

Leander,TX

Summary

Versatile and accomplished writer/editor with a passion that ignited at the age of thirteen, evolving from a passion into a dynamic ambition. With over seven years of dedicated experience in the realm of writing and editing, I have achieved the ability to craft compelling narratives. Beyond the craft of writing, this journey has instilled in me the art of leadership, seamlessly blending creativity with strategic vision. An avid reader, writing is not just a profession but a profound personal commitment. I find solace in my writing during free moments and seek peace through the exploration of diverse literary landscapes. Ready to contribute my wealth of experience, leadership acumen, and unwavering commitment for the written word to elevate and surpass expectations.

Overview

8
8
years of professional experience

Work History

Senior Content Writer/Editor

Austin Icon Limo
09.2023 - Current
  • Constructed Brand Message and Voice.
  • Enhanced website traffic by developing engaging, well-researched content for blogs and articles.
  • Increased brand visibility through the creation of compelling social media content and campaigns.
  • Improved search engine rankings by implementing SEO best practices in all written content.
  • Streamlined content production processes, resulting in faster turnaround times and increased output.

Content Lead

GVR Tech
01.2022 - 05.2023
  • Managed a team of writers to produce relevant, timely, and informative content for diverse audiences.
  • Implemented editorial guidelines and style guides to ensure consistency and quality across all content channels.
  • Collaborated with the design team on multimedia projects, enhancing user experience through cohesive visual storytelling.
  • Analyzed performance metrics to identify areas of improvement and inform future content strategies.
  • Mentored junior team members in writing techniques, editing skills, and industry best practices.

Senior Editor - Ebooks

Ossols
02.2021 - 12.2021
  • Enhanced publication quality by implementing rigorous editing and proofreading processes.
  • Streamlined editorial workflow for improved efficiency and timely content delivery.
  • Mentored junior editors, fostering professional development and skill enhancement.
  • Collaborated with writers to refine content, ensuring clarity and adherence to style guidelines.
  • Developed comprehensive editorial calendars, aligning content strategy with business objectives.
  • Managed multiple projects concurrently, maintaining strict deadlines and high-quality output.

Senior Writer & Marketing Specialist

Logicose
01.2021 - 07.2021
  • Enhanced content quality by implementing thorough editing and proofreading processes.
  • Developed engaging articles for diverse audiences, resulting in increased readership and social media engagement.
  • Collaborated with marketing team to create compelling copy for promotional materials, supporting brand awareness and revenue growth.
  • Wrote E-Books, Website Content, Press Release, Marketing Copy, Articles.

Senior Editor, Ghost Writer

ABTACH
08.2019 - 11.2020
  • Enhanced client satisfaction by delivering high-quality written content tailored to specific industries and target audiences.
  • Developed engaging articles for online publications, resulting in increased readership and social media shares.
  • Conducted thorough research on diverse topics, producing well-informed pieces that resonated with readers.
  • Ghostwritten over 30 Best-Sellers.
  • Mentored junior writers in developing strong writing skills and adhering to company style guidelines.
  • Edited manuscripts prior to publication, ensuring clarity, accuracy, and consistency throughout the text.
  • Wrote compelling press releases that garnered positive media coverage for clients' books.

Communications Specialist, Content Marketer

Continental Green Energy Marketing (CGEM)
12.2018 - 07.2019
  • Enhanced brand visibility by strategically developing and executing targeted marketing campaigns.
  • Increased social media engagement through the creation of compelling content.
  • Boosted website traffic with search engine optimization techniques, improving overall online presence.
  • Developed comprehensive communications strategies for product launches, resulting in successful market penetration.
  • Collaborated with cross-functional teams to create cohesive messaging for promotional materials and events.
  • Managed crisis communication situations, protecting company reputation and minimizing negative impact on stakeholders.
  • Assisted in organizing high-profile corporate events, contributing to a positive brand image and increased client retention rates.
  • Ensured consistent brand messaging across all external communications channels, leading to a strong brand identity.
  • Worked with the team to construct the brand voice and effectively deliver the brand message to target audience.
  • Mentored team members in trategic communications, fostering professional development and growth within the organization.

Content Marketer, Social Media Strategist

The MEBB Network
09.2018 - 12.2018
  • Increased website traffic by developing and implementing a comprehensive content marketing strategy.
  • Boosted brand awareness through the creation of engaging blog posts, social media content, and email campaigns.
  • Optimized web content for SEO to improve search engine rankings and drive organic traffic.
  • Collaborated with cross-functional teams to develop targeted content strategies for different customer segments.
  • Conducted market research to understand audience needs and preferences, tailoring content accordingly.

Content Strategist

Humanity Revival (Non-Profit)
01.2016 - 03.2018
  • Enhanced content strategy by conducting thorough audience research and aligning content with target demographics.
  • Optimized website traffic by implementing effective SEO techniques and keyword optimization in content creation.
  • Boosted brand awareness through the development of engaging and shareable blog posts, articles, and social media updates.
  • Collaborated with cross-functional teams to ensure cohesive messaging across all marketing channels and platforms.
  • Streamlined content production processes, resulting in faster turnaround times and more efficient workflows.

Education

Bachelor of Science - Psychology

Bahria University
Pakistan

A Levels, Cambridge (British Council) - Literature, Psychology, Business

Cedar College
Karachi, Pakistan
08.2019

Skills

  • Data-Driven Decision-Making
  • Project Management Experience
  • Analytical Thinking Abilities
  • Keyword Research Proficiency
  • Advanced Editing Capabilities
  • Deadline-Oriented Mindset
  • Proofreading Precision
  • In-Depth Industry Knowledge
  • Attention to Detail
  • Content Creation
  • Creative Writing

Affiliations

  • Reading
  • Swimming
  • Painting
  • Hiking
  • Introspection

Timeline

Senior Content Writer/Editor

Austin Icon Limo
09.2023 - Current

Content Lead

GVR Tech
01.2022 - 05.2023

Senior Editor - Ebooks

Ossols
02.2021 - 12.2021

Senior Writer & Marketing Specialist

Logicose
01.2021 - 07.2021

Senior Editor, Ghost Writer

ABTACH
08.2019 - 11.2020

Communications Specialist, Content Marketer

Continental Green Energy Marketing (CGEM)
12.2018 - 07.2019

Content Marketer, Social Media Strategist

The MEBB Network
09.2018 - 12.2018

Content Strategist

Humanity Revival (Non-Profit)
01.2016 - 03.2018

Bachelor of Science - Psychology

Bahria University

A Levels, Cambridge (British Council) - Literature, Psychology, Business

Cedar College

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Herra Rafay