Hesham Hassan
Summary
Professional with strong background in social media strategy and content creation. Skilled in leveraging analytics to drive engagement and optimize campaigns. Known for fostering team collaboration and adaptability in fast-paced environments. Expertise includes digital marketing, community management, and brand development. Consistently delivers measurable results and enhances online presence.
Overview
12
12
years of professional experience
Work History
Social Media Manager
Middle Eastern Broadcasting Network
11.2021 - 05.2025
- Developed and implemented comprehensive marketing plans for El Saha media platform through strategic research and market analysis
- Monitored industry trends and provided strategic insights to leadership teams on market opportunities and competitive landscape
- Managed and optimized multiple social media channels, achieving 5x growth in audience engagement and reach
- Developed go-to-market content strategies that increased unique visitors and newsletter subscriptions
- Collaborated with sales teams to develop client-facing content solutions and case studies
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
Content Lead
TwoFour45
01.2019 - 01.2021
- Produced high-quality original video content for major European and Asian football clubs, executing comprehensive digital marketing campaigns for international sports events
- Collaborated closely with clubs, federations, and event organizers to develop engaging multimedia marketing content, including promotional videos, player features, and behind-the-scenes campaigns
- Partnered with stakeholders and sponsors to develop comprehensive GTM strategies for sports content
- Managed partnerships with stakeholders, sponsors, and media outlets to maximize digital reach, fan interaction, and lead generation opportunities
- Developed strategic value packages for international sports content, resulting in expanded partnership opportunities and increased fan engagement across multiple markets
Content Manager
Sarmady
10.2016 - 01.2019
- Analyzed audience data and market trends to identify content gaps and developed targeted marketing solutions that increased reader retention by 28%
- Coordinated sponsorships, marketing activations, and client relations to enhance brand visibility and customer engagement
- Collaborated with stakeholders to optimize campaign performance and deliver tailored marketing solutions that aligned with business objectives
- Implemented SEO best practices across all marketing content, resulting in 40% increase in organic search traffic and improved SERP rankings for key brand terms
- Created and developed multimedia marketing content including customer testimonials, promotional videos, product marketing campaigns, and internal communications
- Managed content distribution to online channels and social media platforms.
- Consistently met tight deadlines while managing multiple projects simultaneously, prioritizing tasks effectively.
Editor
Sarmady
05.2013 - 09.2016
- Created high-engagement marketing content tailored for social media platforms and brand campaigns
- Monitored social trends and competitor activities to adjust marketing strategy and identify growth opportunities
- Managed real-time news coverage and brand communications across social media channels
- Analyzed performance metrics using digital marketing tools and optimized content strategy based on audience insights and data-driven decision making
- Developed and executed breaking news marketing protocol that reduced campaign time-to-publish by 65%, ensuring timely brand coverage of major industry events
- Cultivated positive relationships with industry influencers, leading to valuable collaboration opportunities for the company.
Education
Bachelor's Degree - Business
Alexandria University
05-2011
Skills
- Social media management
- Digital marketing expertise
- Value package strategy development
- Content strategy development
- Market Research & Competitive Analysis
- Consultative Client Approach & Relationship Management
- Digital Marketing & Analytics
- Campaign Management & Execution
- SEO & Audience Growth Strategies
- Production Software (Adobe Creative Suite)
- Project & Team Management
- Creative Direction & Multimedia Production
- Campaign Planning & Execution
- Email Marketing
- Cross-functional Collaboration
- Content creation
- Teamwork and collaboration
Languages
Arabic
English
Awards
Arab Social Media Summit, Dubai Press Club 2018
Strategic Partnerships
- Partnership development with global organizations, clubs, federations, and media outlets , including collaborations with major entities like UNHRC , top-tier football clubs, and regional broadcasters to drive high-impact content initiatives.
Timeline
Social Media Manager
Middle Eastern Broadcasting Network
11.2021 - 05.2025
Content Lead
TwoFour45
01.2019 - 01.2021
Content Manager
Sarmady
10.2016 - 01.2019
Editor
Sarmady
05.2013 - 09.2016
Bachelor's Degree - Business
Alexandria University
Similar Profiles
ALAA SULAIMANALAA SULAIMAN
Digital Video Producer / Creative Lead at USAGM - Middle East Broadcasting NetworkDigital Video Producer / Creative Lead at USAGM - Middle East Broadcasting Network
WAYNE MICHAEL SHORTERWAYNE MICHAEL SHORTER
Technical Network Center Operator at Middle East Broadcasting NetworkTechnical Network Center Operator at Middle East Broadcasting Network
Tarek SalahTarek Salah
Newscast Director at Middle East Broadcasting Networks (AL Hurra TV)Newscast Director at Middle East Broadcasting Networks (AL Hurra TV)
Shahar TalShahar Tal
Independent Social Media Creator + Social Media Manager at Alive Digital MediaIndependent Social Media Creator + Social Media Manager at Alive Digital Media
Lonniel Golston IIILonniel Golston III
Social Media Manager/Social Media Content Creator at Everything KreativeSocial Media Manager/Social Media Content Creator at Everything Kreative