Summary
Overview
Work History
Education
Professional Associations
Languages
Timeline
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Hiba Irshad

New York,NY

Summary

Entertainment executive with a decade of experience in launching original content on a global scale, developing strategic partnerships, and leading initiatives to disrupt the music and entertainment industry. Passionate advocate for South Asian representation and a dedicated leader in promoting diversity, equity, and inclusion within the industry.

Overview

10
10
years of professional experience

Work History

Head of Brand Partnerships

Gold House
03.2023 - Current
  • Spearhead the organization's music strategy, leading collaborations with artists, brands, and cultural icons to amplify the mission of Gold House
  • Drive strategic partnerships with major brands, including leading the South Asian strategy to enhance cultural representation and visibility
  • Lead initiatives for key events like the Gold Gala, Gold Forum, and Lunar New Year celebrations, fostering collaborations that align with Gold House's goals
  • Advocate for the advancement of female careers in the entertainment industry, leveraging partnerships and programs to support women-led ventures.

Head of Original Content & Partnerships

JioSaavn (Reliance Industries)
12.2015 - 10.2022
  • Founded Artist Originals (AO), the first female-led South Asian record label, revolutionizing the independent music landscape in India
  • Led a global team of 8 across the US and India, managing A&R, design, marketing, publishing/synch, sales, and brand partnerships
  • Reported directly to JioSaavn's CEO, driving all creator relations and original content initiatives, resulting in over 1 billion streams across platforms
  • Launched AO as JioSaavn's in-house label, creating a new category of music labels that empowered South Asian artists on a global scale
  • Pioneered collaborations with global artists like U2, Tiesto, Nas, and Marshmello, establishing a unique cultural exchange between East and West
  • Developed data-driven A&R strategies, signing and nurturing over 70 artists based on streaming metrics, audience trends, and market analysis
  • Negotiated complex contracts with artists, labels, and partners, ensuring the successful execution of deals and content releases
  • Built and maintained strategic partnerships with industry leaders like Universal Music, Warner Music Group, Sony Music, and The Orchard
  • Directed comprehensive digital and experiential marketing campaigns, enhancing brand presence and audience engagement worldwide
  • Led on-ground production for iconic projects, including U2 x JioSaavn and Marshmello x Pritam's "BIBA." Established and chaired JioSaavn's DEI council, organizing annual International Women's Day panels and championing diversity initiatives within the company.

Clinical Research Associate

Northwestern University
05.2014 - 12.2015
  • Administered clinical studies focused on gynecologic diseases, serving as the lead clinical researcher
  • Trained and managed junior research coordinators, ensuring adherence to research protocols and standards.

Executive Director

SLAM! The Tour
09.2014
  • Executed the Chicago concert of an international Bollywood tour featuring Shah Rukh Khan, Deepika Padukone, and Abhishek Bachchan
  • Assisted with production, marketing, and brand partnerships, managing over 100 crew members and coordinating media outreach and promotional events.

Education

B.A. in Global Health Studies -

The University of Iowa
05.2014

Professional Associations

  • The Recording Academy: Professional Member, Grammy U Mentor
  • Women in Music: Active Member
  • MUSEXPO: Speaker, 2020 & 2023
  • Indie Week: Speaker, 2023
  • Tribeca Film Festival: Speaker, 2024
  • Syracuse University: Guest Lecturer, 2022
  • Midem: Speaker, 2020
  • Wall Street Journal, Future of Everything Festival: Speaker, 2019
  • International Women's Day Events: Speaker, Blue Apron, Newscred, Github, JioSaavn
  • Hard Rock International - Battle of the Bands Competition: Judge, 2019
  • All About Music: Organizer & Speaker, 2018, 2019, 2020
  • Reeperbahn: Speaker, 2017

Languages

English
Full Professional
Hindi
Full Professional
Arabic
Elementary

Timeline

Head of Brand Partnerships

Gold House
03.2023 - Current

Head of Original Content & Partnerships

JioSaavn (Reliance Industries)
12.2015 - 10.2022

Executive Director

SLAM! The Tour
09.2014

Clinical Research Associate

Northwestern University
05.2014 - 12.2015

B.A. in Global Health Studies -

The University of Iowa

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Hiba Irshad