Hicham Benslimane

• Nurture existing clients, reactivate lapsed clients, develop personal relationships with new, high-value prospects
• Convert existing clients to Elite clients with an annual spending of $45K+
• International brand exposure through PR, social media marketing, influencer collaborations, TV shows, and celebrity product placements
• Event production for Paris, New York, London, Milan, Dubai, and Los Angeles fashion week
• Employee acquisition, team management, and new-hire training
• Knowledge of current, international fashion trends, designers, and products.
• Planned, implemented, and tracked sales and marketing strategies to promote brand products.
• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
• Consulted with product development teams to enhance products based on customer interest data.
• Organized and delivered training sessions for new product content and technological advancements.

• Wardrobe consultations, head-to-toe styling, on-demand personal shopping, building long term relationships with clients through excellent customer service while becoming their trusted style confidantes
• Organize and host client engagement activities (e.g., events, fashion shows, styling appointments, shopping experiences)
• Train new hires on all product lines and company culture
• Meet monthly sales goals
• Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
• Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
• Communicated product information with confidence and educated consumers about company.
• Engaged, educated, and befriended customers to deliver amazing shopping experience.
• Showed understanding of customer's personal style and preferences when offering product advice.
• Designed, filled, and arranged eye-catching product floorsets to increase sales.
• Identified key high-traffic, consumer-centric locations and built rapport with prospective customers and vendors.
• Conducted consumer surveys and analyzed purchasing trends.
• Educated trade and distributor partners regarding brand benefits, products and services.
• Reviewed and implemented new company initiatives and executed product activations.
• Greeted customers warmly and pleasantly answered inquiries.
• Maintained clean, organized and professional work environment.

• Grow existing client base, re-engage lapsed clients, develop personal relationships with new, high-profile customers
• Inform clients of new products, designers and other news that is relevant to their interests
• Styling, fashion retail experience.

• Store operations
• Work with international clientele
• Meet sales goals and forecast future sales targets.

• Analyzed problems and worked with teams to develop solutions.
• Sorted and organized files, spreadsheets, and reports.
• Participated in workshops and presentations related to projects to gain knowledge.
• Interacted with customers by phone, email, or in-person to provide information.

• Reported back to instructor to receive day-to-day tasks and responsibilities.
• Gained operational knowledge and supported departmental needs.
• Communicated effectively with faculty and staff and accepted critiques and suggestions for areas of improvement.
• Performed administrative duties and staff support tasks.

2017 Best Fashion influencer in the Middle East | Afdal Awards /Dubai