Hilario Hernandez
Menifee,CA
Summary
Successful Territory Manager with a strong history of exceeding product revenue and customer targets. Versed in adult beverage products and current market trends—over fifteen years of sales and business development success.
Overview
29
29
years of professional experience
Work History
Multicultural Chain Execution Manager
New Belgium Brewing
10.2023 - Current
- Expanded client base by identifying potential chain accounts and establishing strong business relationships.
- Secured multiple new points of distribution with three regional chain accounts, ensuring consistent revenue streams for New Belgium Brewing.
- Monitored industry trends and competitor activity, adjusting strategies accordingly to maintain a competitive edge in California.
- Managed a diverse portfolio of chain account clients, consistently meeting or exceeding sales targets and performance metrics.
- Developed and implemented effective marketing strategies to promote company products and services to chain account customers.
- Conducted regular business reviews with clients, identifying areas for growth and improvement while maintaining strong relationships.
- Coordinated product launches and promotions within assigned territory, driving increased visibility and sales for new offerings.
- Optimized sales processes through careful data analysis, identifying opportunities for efficiency improvements across all aspects of my assigned role.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Prepared sales presentations for clients, showing continued success and product credibility.
- Collaborated with internal teams to develop customized solutions for each chain account client.
Ranger Specialist
New Belgium Brewing
04.2015 - 10.2023
- Increased sales at Gate City to become New Belgium's number one volume driver in California, selling over 300000 cases in 2023.
- Achieved 19% growth in my territory for 2023 by carefully addressing customer and distributor needs
- Improved account profitability by reviewing opportunities, identifying key personnel, and building solid connections
- Exceeded sales objectives to capture new leads and customers in high-volume key accounts such as casinos and venues
- Capitalized on market opportunities by monitoring competitor actions and tracking trends with Nielsen data
- Delivered polished and professional sales presentations to individual clients, groups, and distributors
- Improved sales process by delivering feedback to management
- Accomplished multiple tasks in fast-paced environments.
- Worked to build relationships with customers and built potential for additional sales.
- Developed relationships with clients for increased loyalty and repeat business.
Grocery Manager
VONS
08.1995 - 03.2015
- Communicated with team members to resolve performance issues, explain work-related matters, or mentor on new skills
- Oversaw task completion and evaluated work quality throughout the workflow process
- Promoted worksite safety by proactively detecting and resolving safety hazards
- Managed supply chain, inventory supplies, and requisitioning items to maintain availability
- Mentored employees on successful grocery operations and strategies for exceeding performance targets
- Maintained attractive, well-organized grocery shelves, directing employees to handle frequent reset
- Met sales targets consistently through effective merchandising and in-store promotions
- Managed a team of up to 24 employees productively with skilled leadership, continuous monitoring, and successful training strategies
- Prepared store for physical inventory audits, completing regular cycle counts to detect discrepancies.
Education
High School Diploma -
Palomar College Adult Education
Oceanside, CA06.2004
Skills
- Business Growth and Retention
- Territory and Account Management
- Distributor Management
- Sales Projections
- Problem-Solving
- Proficient in VIP Reports
- Verbal and Written Communication
- Microsoft Office & PowerPoint
- Budgeting & Expenditures
- Inventory Management
- Brand Development
- Data-driven decision-making
Accomplishments
- Dec 2022, California Top Volume Distributor 2022 - New Belgium Brewing, Working with my distributor, Gate City Beverage, I developed a growth and customer retention campaign, which increased sales over the previous year by 25%. In 2022, Gate City Beverage became California's number one volume distributor of New Belgium products.
- Dec 2019, Distributor of the Year - New Belgium Brewing, To win Distributor of the Year, I developed a plan to put a key focus on select high-volume brands in key markets. We acquired the goal with persistence, market knowledge, and inventory management. I met with Gate City's supervisors in monthly meetings and organized team-building events with Gate City account managers to keep the plan on track.
Languages
Spanish
Native or Bilingual
Timeline
Multicultural Chain Execution Manager
New Belgium Brewing
10.2023 - Current
Ranger Specialist
New Belgium Brewing
04.2015 - 10.2023
Grocery Manager
VONS
08.1995 - 03.2015
High School Diploma -
Palomar College Adult Education
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