Hilary Wiest
Las Vegas,NV
Summary
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Area Manager – Mountain Division
Gerard Bertrand
01.2024 - Current
- Lead the Gerard Bertrand business in Arizona, Nevada, New Mexico, Montana, Wyoming and Utah
- Oversee sales operations in on-premise, off-premise, chains, indy and Ecom channels
- Manage national accounts effectively to drive sales growth with the national sales team
- Individually manage regional chain account growth to drive sales, NPDs and programming i.e CEI, MGM, Lee’s Discount Liquor, Bashas, Trevor’s, Vino 100
- Specialize in cultivating and maintaining relationships with key accounts, implement personalized client engagement strategies and align solutions with their business objectives
- Manage appropriate budgets and investments for all market channels including CQDs, incentives, programming, scan and loyalty, LMF, marketing, DA & pricing
- Conduct trainings, masterclasses and wine dinners
- Identify business trends (channel performance, share gaps, and category tendencies) and utilize performance data to identify opportunities for revenue growth or potential risks
- Develop pricing strategies to optimize revenue and profitability across all channels
- Lead pricing initiatives that result in specific achievements such as increased revenue, market share and customer acquisitions
- Develop and deliver regional chain sales plans and forecasts
- Regular communication with distributor, sales representatives and Signature team to achieve company goals and exceed targets consistently, fostering a positive rapport.
- Increased sales team incentive programs by streamlining processes and programs across states and implementing more efficient systems.
- Developed comprehensive training programs that equipped distributor sales representatives with the skills necessary for success in Gerard Bertrand wine sales.
Account Executive, ICON
Southern Glazers Wine & Spirits Arizona
12.2021 - 01.2024
- Awarded 2022 ICON ACCOUNT EXECUTIVE OF THE YEAR
- Represent full-book business, pricing, program submissions and/or execution and forecasting for Trevor’s Liquor, A.J.’s Fine Foods, Whole Foods, Cost Plus World Market and Amazon Prime
- Built business in A.J.’s Fine Foods to the best it has been with SGWS within the past 10 years; Grew gross profit average by over $15/cs, increased spirit sales by 25%, sold 22 private barrels, 30+ wine program wines, 60+ new authorized items and organized multiple educational trips for buying team
- Achieved or exceeded company-defined sales quotas
- Exceeded sales targets consistently by identifying new business opportunities and creating creative solutions in assigned chains for suppliers (full book)
- Delivered informative presentations to chains, showcasing the unique value of suppliers
Luxury Brand Ambassador
Southern Glazers Wine & Spirits Arizona
07.2021 - 11.2021
- Strong rapport with my clients, suppliers and counterparts offering a cohesive team and partnership with our accounts
- Mentorship program with Cassie Marmas, Director of On-Premise National Accounts
VOS/Vintage Key Account Specialist
Southern Glazers Wine & Spirits Arizona
10.2016 - 07.2021
- Awarded 2019 VOS ACCOUNT SPECIALIST OF THE YEAR
- Awarded JACKSON FAMILY FINE WINES JANUARY 2019 NATIONAL U.S
- WEST SALES REPRESENTATIVE OF THE MONTH
- Awarded VOS/Vintage Key Account Manager of the month Jan, Feb, March, April, July & August
- Increased responsibility on territory including multiple resort properties
- 2019 Sales +20% in cases, +16% in Dollars
- Increased sales in $ and Cases every month despite inheriting significant losses on new resort properties
Chain Sales Representative
Breakthru Beverage Arizona
02.2015 - 10.2016
- Top Performing sales representative In QV (Gallo) off-premise for 15+ months
- Awarded sales representative of the month July 2015 and December 2015, December being the most competitive month in chain accounts
- Appointed TEAM CAPTAIN for excelling in leadership, goal execution, reinforcement/incentive, strong drive to be the best and motivated to achieve the top results
- Won Gallo’s “TOP TEN” SOND Incentive 2015 with 350+ cases floored in top account for the month of December
- Won Gallo Spirit Portfolio Violent Focus Month Incentive 2015 and Top Performer 2016, Barefoot Refresh Can Launch Incentive two years in a row and all blitz/focus brand incentives
- Upper management point person for supplier and corporate work withs, potential employee overlaps, and new employee training
- Exceeded expected sales volume by conducting Breakthru Beverage business on monthly goal model objectives and target quantity goals
- Received highest score possible on Annual Performance Review, June 2016 (top 8% of all Breakthru Employees) for exceeding expectations in customer focus, functional/technical skills, problem solving, drive for results and time management
Server/Hostess
House of Tricks Fine Dining
06.2013 - 02.2015
Senior Behavioral Therapist
Center for Autism and Related Disorders, LLC
03.2012 - 03.2013
Behavioral Therapist
Center for Autism and Related Disorders, LLC
01.2011 - 03.2012
Education
Bachelor of Arts - Psychology
Arizona State University
05.2010
Skills
- Advanced communication
- Problem solving
- Time management
- Organization
- Goals and Performance
- Staff Training and Development
- Controlling costs
- Customer Relationship Management
- Business development and planning
- Sales expertise
- Territory Management
- Customer Service
- Training and coaching
- Attention to Detail
- Goal Setting and Performance Metrics
- Negotiation
- Sales Forecasts
- Business Planning
- Sales Reporting
- Project Planning
- Market Research
Certification
- WSET Level 3 Award in Wines, In Progress
- Certified Specialist of Wine, In Progress
- Dale Carnegie Course, 12/01/17
- WSET Level 2 Award in Wine and Spirits, 07/01/15
Timeline
Area Manager – Mountain Division
Gerard Bertrand
01.2024 - Current
Account Executive, ICON
Southern Glazers Wine & Spirits Arizona
12.2021 - 01.2024
Luxury Brand Ambassador
Southern Glazers Wine & Spirits Arizona
07.2021 - 11.2021
VOS/Vintage Key Account Specialist
Southern Glazers Wine & Spirits Arizona
10.2016 - 07.2021
Chain Sales Representative
Breakthru Beverage Arizona
02.2015 - 10.2016
Server/Hostess
House of Tricks Fine Dining
06.2013 - 02.2015
Senior Behavioral Therapist
Center for Autism and Related Disorders, LLC
03.2012 - 03.2013
Behavioral Therapist
Center for Autism and Related Disorders, LLC
01.2011 - 03.2012
- WSET Level 3 Award in Wines, In Progress
- Certified Specialist of Wine, In Progress
- Dale Carnegie Course, 12/01/17
- WSET Level 2 Award in Wine and Spirits, 07/01/15
Bachelor of Arts - Psychology
Arizona State University
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