Hilda Paz
Fallbrook,CA
Summary
Accomplished Executive Director recognized for leveraging strong team leadership and development to drive forward progress. Highly organized, detail-oriented leader skilled in directing high-performing teams to develop solutions and solve operational and technical problems. Success implementing systems across multiple operations with superior organizational and communication skills.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Executive Director
Vista Gardens Memory Care
12.2022 - 02.2024
- Overseeing all staff including hiring, training, and conflict resolution
- Ensuring quality care for all patients and facilitating communication with their families
- Assuring compliance with all relevant regulations, policies, and procedures
- Complying within the operating budget
- Developing marketing strategies
- Demonstrating commitment to the company's mission, values, and standards of ethical behavior
- Striving for excellent quality care and service delivery and instituting and ensuring corrective action in a timely manner
- Reviewing customer and secret shopper surveys and acting accordingly by instituting appropriate corrective actions in a timely manner
- Developing a thorough working knowledge of state regulations, policies, and procedures dictated for residents and ensuring compliance
- Acting as the Community Privacy Representative
- Ensuring all resident administrative files are well maintained, current, and in compliance with state regulations
- Following up on issues identified in the regional team site visit report
- Following up on the mock survey process
- Ensuring the community is following OSHA requirements
- Maintaining monthly proactive communication with residents' family members or responsible parties via calls, care plan meetings, letters from the Executive Director, etc.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Oversaw financial management, ensuring fiscal responsibility and long-term sustainability for the organization.
- Guided staff through periods of organizational change, maintaining morale and engagement during transitions.
- Forge strong relationships with board members, providing regular updates on organizational progress and soliciting their expertise when needed.
- Monitored compliance with laws and regulations to protect organization from legal liabilities and penalties.
Marketing Director
Vista De Lago Memory Care
05.2021 - 11.2022
- Scheduling and completing tours with potential clients as well as other community members
- Following up with all requests for information regarding residency
- Scheduling and coordinating all trial residencies
- Completing inquiry and application process and sending out any necessary correspondence
- Skillfully interviewing prospects and/or their representatives to ascertain how the community will meet their individual needs
- Evaluating any special needs or challenges that potential clients may have and bringing this to the attention of the COO
- Working with Sales and Marketing Specialist/Admissions Coordinator
- Helping the client understand the benefits of the community
- Greeting all prospects pleasantly and professionally, on the telephone or in person
- Proficiently articulating the benefits of living at Vista Del Lago Memory Care
- Effectively managing all leads utilizing the REPS lead management system
- Serving as an advisor and team member for all marketing, public relations, and communications activities
- Providing outstanding and timely customer service
- Developing and maintaining positive working relationships with facility administration, directors, staff, and physicians
- Planning and implementing budget for PR and community involvement programs
- Identifying high impact use of budget dollars to reach strategically targeted demographics
- Collaborating with service line, department, physician offices, HCA Physician Services, and operations leaders.
RCFE Administrator
Coastal Breeze Assisted Living and Memory Care
08.2017 - 04.2020
- Supervised all staff provide guidance and training
- Conducted interviews and promoted staff and recommended promotions, discipline, and termination
- Ensured accuracy and currency of all personnel paperwork
- Conducted regular staff in-service meetings and ensured staff in compliance with all emergency procedures
- Directed screening hiring and evaluation of all facility staff
- Assured scheduling coverage for all departments and shifts
- Conducted periodic evaluations of resident practical care and health needs
- Performed periodic review and coordination of Resident Service Plans
- Maintained all residents' records up to date and reports for family members
- Responsible for developing and executing a community relations outreach program
- Inspected all care homes before tours and after tours and properly maintained
- Reviewed all budgets and all supply requests and any invoices for all departments
- Furnished all bedrooms for tours and future residents
- Ensured all qualified needs are followed in a timely manner and maintained database up to date and sent marketing emails
- Community outreach at Skilled Nursing and Hospital twice a week
- Supported families through the move-in process and took deposits
- Scheduled assessments for new potential leads and coordinated with social worker for care plan and physician form updates
- Successfully opened a new 6-bed care home and passed fire inspection and licensing
- Worked closely with the city on planning to increase the facility size
- Attended conferences, webinars, inservice training to keep in compliance.
- Handled sensitive information discreetly, maintaining strict confidentiality at all times as required by company policy or legal regulations.
- Maintained personnel records and updated internal databases to support document management.
- Organized workflow and delegated tasks effectively to ensure timely project completion without compromising quality.
- Managed office inventory levels, ensuring adequate supplies were available while minimizing waste and unnecessary spending.
Marketing Director
Care and Compliance Group
04.2012 - 01.2017
- Developed responsive messaging for digital marketing initiatives to engage customers and generate new leads
- Promoted assisted living nurse membership, certification, and conference attendance
- Recognized revenue dips and designed email campaigns to increase revenue in product categories that were failing to meet projected sales goals
- Cultivated and maintained business relationships with affiliate/association partners
- Daily management and performance of marketing operations, CRM platform updates, creative development, marketing campaign strategy, campaign tracking, and data aggregation
- Created various mailer designs, postcards, flyers for marketing and sales teams
- Successfully introduced and marketed new products to boost revenues
- Maintained and updated company website and social media platforms
- Maintained annual training calendar, produced initial announcement and quarterly/monthly updates
- Tracked course enrollments and memberships
- Resolved customer problems and recommended alternative options
- Provided technical support to customers
- Responsible for handling all bilingual callers
- Trained new hire employees
- Processed quotes and approved through website database
- Able to multi-task, attention to detail and organization/prioritization
- Problem-solver skills; able to identify problems and implement corrective processes
- Accurately entered detailed classroom registration information into the customer database
- Resourceful and reliable in handling and completing multiple projects and tasks
- Checked business voicemail and email daily and ensured to follow up in a timely manner
- Ability to maintain confidentiality.
- Built strong relationships with industry professionals and influencers.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
Education
High School Diploma -
Vista High School
Vista, CA06.2003
Skills
- Budgeting and financial management
- Operations Management
- Staff Management
- Program Leadership
- Leadership Development
- Compliance and regulations
- Operational planning
- Resident satisfaction
Personal Information
Title: RCFE Administrator / Marketing Director
References
- Josh Allen, Sandi Flores Consulting Group, (951) 259-1012
- Mickey Gray, Senior Community Learning, (760) 580-2208
Certification
- RCFE Administrator Certificate
Languages
Spanish
Full Professional
Timeline
Executive Director
Vista Gardens Memory Care
12.2022 - 02.2024
Marketing Director
Vista De Lago Memory Care
05.2021 - 11.2022
RCFE Administrator
Coastal Breeze Assisted Living and Memory Care
08.2017 - 04.2020
Marketing Director
Care and Compliance Group
04.2012 - 01.2017
High School Diploma -
Vista High School
- RCFE Administrator Certificate
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