Hillary E. Robinson
Summary
Experienced Senior Living Marketing Expert with proven success in Marketing, Senior Living, Banking and Loans. Excel in working in fast paced environment, public speaking and presentations, and have excellent and adaptable communication skills. I am a self starter who works well under pressure and prioritizing tasks while focusing on the right business results.
Overview
18
18
years of professional experience
Work History
Senior Marketing Manager
Heron's Key Gig Harbor
09.2013 - Current
- Key Top Performer for start up high end $140 Mil. Senior Residential Campus and Health Center. Responsible for closing more than half current residential base.
- Developed marketing strategies to drive new business opportunities, referrals, and establish new relationships and close sales.
- Work with team to create effective promotional materials.
- Collaborate with Marketing Team to write and deliver group sales and marketing presentations for outreach and ongoing education.
- Establish trust in presenting value to clients and to secure their long term business.
- Performed ongoing analysis to stay current with Market Trends and position ourselves for Expansion goals.
- Collaborate with key departments to improve overall hospitality and deliver consistent care.
- Researched and evaluated potential new markets and products.
- Ongoing reporting analysis to review Marketing Trends, Performance Goals, Conversion Rates and overall Market activity.
- Performed ongoing analysis to develop and advance future marketing strategies
Regional Sales Trainer
Geometry Global (formerly OgilvyAction)
03.2006 - 06.2009
- Traveled to PNW Region (WA, OR, ID, MT) where I gave presentations to Costco Marketing Teams American Express True Earnings Credit card products.
- Analyzed and evaluated training effectiveness and program outcomes.
- Field Marketing to increase AMEX card usage and acceptance to Amex Business Members.
- Represented AMEX at trade shows and expos to drive credit card applications and increase overall brand awareness and usage.
- Developed and led group training courses to align with corporate sales and service goals.
- Act as liaison between Costco Marketing Associates and AMEX to build trust, loyalty, and deliver consistent message.
Relationship Banker
Bank Of America
- Educated homebuyers on loan options and kept clients engaged in process.
- Expert on Regulatory Compliance following changes with Industry Guidelines.
- Analyzed customers' financial information to deliver personalized account guidance.
- Cultivated strong customer relationships by providing tailored advice and services.
- Presented new and additional products and services to existing customers.
- Worked with team to strategize sales techniques to increase relationships and customer service.
Small Group Sales Manager
Hyatt Hotels And Westin Hotels Corporations
- Maintained up-to-date knowledge of competitor products.
- Exceeded sales quotes by 25% by adding 15 new accounts monthly.
- Consistently exceeded sales quotas and increased profitability through Account Management and New Account Acquisition.
- Identified prospects' unique business needs, negotiated contracts and performed appropriate follow through and relationship building.
- Engaged in product training, consumer awareness, branding strategies and new market acquisition strategies to raise awareness, overall business, and increase hotel occupancy and room rate/revenues.
- Built relationships with clients and business market to establish long-term business growth.
Education
Bachelor of Arts - Hospitality Business Management
Washington State University
Pullman, WASkills
- Effective Presenter and Public Speaker
- Leading Sales and Marketing Teams
- High computer literacy using Windows, PowerPoint, Word, Excel, Outlook, and SalesForce Database
- Working effectively with colleagues, clients, and external customers
- Evaluation of Marketing Campaigns
- Working well under pressure while managing multiple projects and deadlines
- Multi Task Management under minimal supervision
- Market Analysis
- Strategic planning
Accomplishments
Outstanding Production Awards, Marketing Manager of the Quarter, Top Producer of the Year
Timeline
Senior Marketing Manager
Heron's Key Gig Harbor
09.2013 - Current
Regional Sales Trainer
Geometry Global (formerly OgilvyAction)
03.2006 - 06.2009
Bachelor of Arts - Hospitality Business Management
Washington State University
Relationship Banker
Bank Of America
Small Group Sales Manager
Hyatt Hotels And Westin Hotels Corporations
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