Summary
Overview
Work History
Education
Skills
Timeline
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Hillary Santoso

Pasadena,CA

Summary

I am a results-oriented marketing strategist with a focus on delivering audience impact through data-driven strategies. With a creative background in music and pedagogy from the University of Michigan, my expertise extends to organic & paid media strategy, analytics, content, influencer, community and event management. I have helped drive growth for products and Fortune 500 tech brands such as Salesforce, Meta, and Intel. I am committed to continuous learning, thrive in creative & ambiguous problem-solving environments, and value compassionate communication.

Overview

6
6
years of professional experience

Work History

Strategist

Catchy Agency
12.2023 - Current
  • Organic Social Media: Developed and executed social media strategies for Fortune 500 tech companies to boost brand visibility, engagement, and community growth. Created creative content, engaged with audiences, and monitored trends.
  • Paid Social Strategy: Led paid media campaigns for global tech clients on platforms like Twitter, LinkedIn, Reddit, Instagram, and Meta, from strategy development to end-to-end campaign optimization. Provided in-depth performance reports and insights to clients.
  • Marketing Analytics: Leveraged data analysis, A/B testing, and social listening tools to optimize campaign effectiveness. Generated actionable insights for continuous improvement.
  • Influencer Marketing: Managed partnerships with key industry influencers to extend reach and drive engagement, negotiating budgets and tracking performance.
  • Campaign Leadership: Directed cross-functional teams to deliver integrated marketing strategies, ensuring alignment across design, content, and analytics to achieve client objectives.
  • Content Marketing: Strategized and produced content to meet marketing goals, including case studies and eBooks, coordinating efforts with writers, designers, and project managers.
  • Go-to-Market: Developed GTM strategies for product launches, aligning sales and marketing efforts to ensure successful product adoption.
  • Market Research & Insights: Conducted comprehensive market research and competitive analysis to inform product strategies.

Paid Media and Analytics Specialist

Catchy Aency
07.2022 - 12.2023
  • Paid Media Strategy & Management: Managed paid media accounts for global tech companies across Twitter, LinkedIn, Reddit, and Meta. Monitored campaign performance and delivered daily, weekly, and monthly growth KPI reports to stakeholders.
  • Search Engine Marketing: Implemented SEM campaigns, including PPC, keyword research, ad copy creation, and bid management to drive targeted traffic and achieve conversion goals.
  • Social Listening & Data Visualization: Utilized social listening tools to extract insights from online conversations and present data through visualizations, informing campaign strategies.
  • Email Marketing: Designed and managed email marketing automation workflows to nurture leads and boost conversion rates.

Social Media Marketing Manager

5pm Series
03.2020 - 06.2022
  • Event Marketing - Planned and coordinated marketing efforts for virtual music events and fundraisers, including online promotions, ticket sales, partnerships, and community outreach.
  • Paid Media - Executed paid advertising campaigns on Meta by managing ad budgets and optimizing campaigns.
  • Brand Management - Ensured consistent brand messaging, visual identity, and voice across all marketing channels and materials.
  • Organic Social Media - Developed and executed organic social media strategies on platforms such as Meta, Instagram, and YouTube.
  • Contract/Grant Writing - Composed contracts and grant proposals to secure funding and sponsorships, communicating 5pm Series' mission and impact to sponsors and donors.

Executive Assistant

Ory Shihor Institute
05.2020 - 04.2022
  • Managed the end-to-end design process for marketing collateral, including social media graphics, blog post visuals, email newsletters, copy, event materials, ensuring brand consistency.
  • Supported management in administrative tasks, including calendar management, travel arrangements, competitive research, and correspondence, ensuring smooth operations and efficient workflow.

Teaching Faculty

University of Michigan
08.2018 - 04.2020
  • Instructed a diverse class of undergraduate and graduate students in piano performance and music theory.

Education

Online Certificate of Completion - Digital Marketing

Columbia University
01-2021

Master of Music - Piano Performance

University of Michigan
04.2020

Bachelor of Music - Piano Performance

San Francisco Conservatory of Music
05.2018

Skills

  • Google Analytics
  • Data Analytics
  • Adobe Analytics
  • Google AdWords
  • Looker
  • Social Listening
  • Social Media Strategy
  • Brandwatch
  • Meltwater
  • Hubspot
  • Excel
  • Looker
  • Canva
  • Sprout Social
  • SEO
  • User Research
  • Competitive Analysis
  • Google Tag Manager
  • LinkedIn Advertising
  • X Advertising
  • Meta Ads
  • Mailchimp

Timeline

Strategist

Catchy Agency
12.2023 - Current

Paid Media and Analytics Specialist

Catchy Aency
07.2022 - 12.2023

Executive Assistant

Ory Shihor Institute
05.2020 - 04.2022

Social Media Marketing Manager

5pm Series
03.2020 - 06.2022

Teaching Faculty

University of Michigan
08.2018 - 04.2020

Online Certificate of Completion - Digital Marketing

Columbia University

Master of Music - Piano Performance

University of Michigan

Bachelor of Music - Piano Performance

San Francisco Conservatory of Music

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Hillary Santoso