Hilton Carroll

Results-driven Account Manager leading organic social media growth for AI founders and technology companies across X (Twitter) and LinkedIn. Manage full-cycle content strategy, execution, and performance analysis for multiple accounts simultaneously, translating founder-led narratives into high-performing social content. Consistently drive measurable audience growth, engagement, and visibility through data-backed strategy and disciplined content execution.

• Managed 4 client accounts concurrently, overseeing strategy, content creation, scheduling, and performance optimization across X and LinkedIn
• Planned, wrote, and executed founder-led and brand-driven content, including product storytelling, fundraising announcements, thought leadership, and growth campaigns
• Drove 552 net new followers in 2 months for a single X account using 100% organic content
• Generated 710,200 impressions, 28,600 engagements, and 9,900 profile visits in a 60-day period through consistent, high-volume posting
• Published 72 posts in 2 months for one account while maintaining quality, brand voice, and engagement performance
• Built and maintained centralized performance dashboards in Google Sheets, tracking KPIs such as impressions, engagement rate, follower growth, and posting cadence
• Analyzed content performance trends to refine messaging, formats, and posting schedules for sustained growth
• Utilized Buffer to manage content pipelines, schedule posts, and coordinate publishing across multiple client accounts
• Served as the primary point of contact for clients, balancing strategy alignment, content execution, and ongoing optimization
• Maintained strict client confidentiality while delivering consistent brand voice and growth-focused results

• Developed and host a podcast on sports, culture, race, engaging diverse regional audience.
• Manage social media strategy, enhancing content promotion and audience interaction.
• Boosted Spotify click-through by 20% and social media engagement by 40%.

• Develop government proposals for healthcare and IT, enhancing client engagement success.
• Align AI/ML solutions with agency goals, driving measurable outcomes in public sector projects.
• Drafted award-winning proposal(NCMA Woodlawn Small Business of the Year Award), boosting company recognition and contract acquisition.
• Create strategic marketing content, fostering brand visibility on LinkedIn.
• Foster teamwork by coordinating cross-functional initiatives, leading to successful proposal submissions and increased contract awards.

• Managed the creation and distribution of multimedia content, including video, audio, blog interviews, and graphics, for various social media platforms, utilizing tools such as Adobe Creative Suite and Canva.
• Achieved a 50% increase in engagement on Instagram, along with a 30% growth in followers, by implementing strategic content campaigns.
• Monitored and analyzed key performance indicators and return on investment using Google Analytics, social media insights, and Hootsuite, enhancing search engine optimization for improved online visibility.

• Interviewed Division I athletes for engaging newspaper stories, enhancing reader engagement.
• Boosted blog post clickthrough rates by 25% annually, achieving top-viewed content.
• Managed social media campaign, editing content and analyzing web and Instagram metrics.
• Increased Instagram followers by 44 in one semester, improving club sports visibility.