Summary
Overview
Work History
Education
Skills
TECHNICAL SKILLS
Certification
Advisory And Leadership
Timeline
Generic

HIRAK RANA

Quincy,MA

Summary

Strategic growth marketing leader with 9+ years of experience in performance marketing, analytics, and digital strategy. Proven track record of driving customer acquisition, retention, and revenue growth by leveraging data-driven marketing, multi-channel campaigns, and automation. Expertise in Google Ads, SQL, attribution modeling, A/B testing, and cross-functional collaboration to optimize marketing performance and enhance business impact.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Associate Director, Performance Analytics

Fuseideas
08.2022 - Current
  • Company Overview: Digital Marketing Agency
  • Led end-to-end growth marketing strategy, optimizing performance across paid media (Google Ads, Programmatic, Social), SEO, and email marketing
  • Drove a 30% increase in client acquisition by leveraging data-driven audience segmentation and automation
  • Designed custom SQL-based dashboards to track marketing performance, improving reporting accuracy by 40%
  • Developed A/B testing frameworks, optimizing conversion rates by 25% through continuous testing on landing pages and ad creatives
  • Managed multi-million-dollar advertising budgets, maximizing return on ad spend (ROAS) through effective bid strategies
  • Digital Marketing Agency

Digital Marketing Specialist

Fuseideas
06.2020 - 07.2022
  • Company Overview: Digital Marketing Agency
  • Scaled organic traffic by 150% for key clients by implementing SEO best practices and content strategy
  • Spearheaded multi-touch attribution models, improving visibility into customer journeys and optimizing media mix allocation
  • Integrated Google Marketing Platform (GMP) to enhance media measurement and performance tracking
  • Launched personalized email marketing sequences, boosting engagement and lead conversions by 2x
  • Digital Marketing Agency

Marketing Manager

Grava Motors of Medford
12.2017 - 06.2020
  • Company Overview: Automotive Dealership (Jeep, Chrysler, Dodge, Ram)
  • Increased sales by 30% by optimizing marketing funnels and implementing targeted paid campaigns
  • Managed $30K+ monthly ad spend across Google Ads, Facebook, and Display, increasing ROI by 40%
  • Enhanced CRM & marketing automation, driving a 20% lift in lead-to-sale conversion rates
  • Designed and executed cross-channel attribution models, improving tracking of offline and online conversions
  • Automotive Dealership (Jeep, Chrysler, Dodge, Ram)

Marketing Development Specialist

Grava Motors of Medford
01.2016 - 11.2017
  • Company Overview: Automotive Dealership (Jeep, Chrysler, Dodge, Ram)
  • Conducted market and customer analysis to refine segmentation and audience targeting
  • Optimized ad creatives and landing pages to improve conversion rates by 15%
  • Automotive Dealership (Jeep, Chrysler, Dodge, Ram)

Automotive Sales Consultant

Grava Motors of Medford
09.2015 - 12.2015
  • Company Overview: Automotive Dealership (Jeep, Chrysler, Dodge, Ram)
  • Top 5 sales performer within two months through data-driven customer engagement
  • Automotive Dealership (Jeep, Chrysler, Dodge, Ram)

Education

Master of International Business -

Hult International Business School
Cambridge, MA
08.2015

Bachelor of International Business -

Middlesex University
London, UK
07.2014

Skills

  • Growth Marketing & Strategy
  • Multi-Channel Performance Marketing
  • Marketing Analytics
  • Attribution & Measurement
  • SQL
  • Data Analysis
  • Dashboards & Reporting
  • Conversion Rate Optimization
  • A/B Testing
  • Market Automation
  • Lifecycle Strategy
  • Budget & ROI Optimizations

TECHNICAL SKILLS

  • Google Products (Google Analytics 4, Google Ads, Google Looker Studio, Google Tag Manager, Google Optimize, Google Search Console)
  • Microsoft Clarity
  • CRM tools (HubSpot, Marketo, Salesforce)
  • Analytics Dashboards (Datorama, Redbird, Tableau)
  • HotJar
  • SEO tools (SEMRush, Ahrefs, Screaming Frog)
  • Wordpress

Certification

  • Google Ads Certified
  • Google Analytics Certified
  • Google Tag Manager Certified
  • HubSpot Content Marketing Certified
  • HubSpot Inbound Marketing Certified
  • AMA Professional Certified Marketer (PCM)

Advisory And Leadership

  • Course Representative, Middlesex University, Advocated for curriculum improvements through faculty-student collaboration.
  • President, Cultural Indian Society, Middlesex University, Led a 200-member organization, coordinating large-scale cultural events.

Timeline

Associate Director, Performance Analytics

Fuseideas
08.2022 - Current

Digital Marketing Specialist

Fuseideas
06.2020 - 07.2022

Marketing Manager

Grava Motors of Medford
12.2017 - 06.2020

Marketing Development Specialist

Grava Motors of Medford
01.2016 - 11.2017

Automotive Sales Consultant

Grava Motors of Medford
09.2015 - 12.2015
  • Google Ads Certified
  • Google Analytics Certified
  • Google Tag Manager Certified
  • HubSpot Content Marketing Certified
  • HubSpot Inbound Marketing Certified
  • AMA Professional Certified Marketer (PCM)

Master of International Business -

Hult International Business School

Bachelor of International Business -

Middlesex University
HIRAK RANA