HIRAK RANA
Quincy,MA
Summary
Strategic growth marketing leader with 9+ years of experience in performance marketing, analytics, and digital strategy. Proven track record of driving customer acquisition, retention, and revenue growth by leveraging data-driven marketing, multi-channel campaigns, and automation. Expertise in Google Ads, SQL, attribution modeling, A/B testing, and cross-functional collaboration to optimize marketing performance and enhance business impact.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Associate Director, Performance Analytics
Fuseideas
08.2022 - Current
- Company Overview: Digital Marketing Agency
- Led end-to-end growth marketing strategy, optimizing performance across paid media (Google Ads, Programmatic, Social), SEO, and email marketing
- Drove a 30% increase in client acquisition by leveraging data-driven audience segmentation and automation
- Designed custom SQL-based dashboards to track marketing performance, improving reporting accuracy by 40%
- Developed A/B testing frameworks, optimizing conversion rates by 25% through continuous testing on landing pages and ad creatives
- Managed multi-million-dollar advertising budgets, maximizing return on ad spend (ROAS) through effective bid strategies
- Digital Marketing Agency
Digital Marketing Specialist
Fuseideas
06.2020 - 07.2022
- Company Overview: Digital Marketing Agency
- Scaled organic traffic by 150% for key clients by implementing SEO best practices and content strategy
- Spearheaded multi-touch attribution models, improving visibility into customer journeys and optimizing media mix allocation
- Integrated Google Marketing Platform (GMP) to enhance media measurement and performance tracking
- Launched personalized email marketing sequences, boosting engagement and lead conversions by 2x
- Digital Marketing Agency
Marketing Manager
Grava Motors of Medford
12.2017 - 06.2020
- Company Overview: Automotive Dealership (Jeep, Chrysler, Dodge, Ram)
- Increased sales by 30% by optimizing marketing funnels and implementing targeted paid campaigns
- Managed $30K+ monthly ad spend across Google Ads, Facebook, and Display, increasing ROI by 40%
- Enhanced CRM & marketing automation, driving a 20% lift in lead-to-sale conversion rates
- Designed and executed cross-channel attribution models, improving tracking of offline and online conversions
- Automotive Dealership (Jeep, Chrysler, Dodge, Ram)
Marketing Development Specialist
Grava Motors of Medford
01.2016 - 11.2017
- Company Overview: Automotive Dealership (Jeep, Chrysler, Dodge, Ram)
- Conducted market and customer analysis to refine segmentation and audience targeting
- Optimized ad creatives and landing pages to improve conversion rates by 15%
- Automotive Dealership (Jeep, Chrysler, Dodge, Ram)
Automotive Sales Consultant
Grava Motors of Medford
09.2015 - 12.2015
- Company Overview: Automotive Dealership (Jeep, Chrysler, Dodge, Ram)
- Top 5 sales performer within two months through data-driven customer engagement
- Automotive Dealership (Jeep, Chrysler, Dodge, Ram)
Education
Master of International Business -
Hult International Business School
Cambridge, MA08.2015
Bachelor of International Business -
Middlesex University
London, UK07.2014
Skills
- Growth Marketing & Strategy
- Multi-Channel Performance Marketing
- Marketing Analytics
- Attribution & Measurement
- SQL
- Data Analysis
- Dashboards & Reporting
- Conversion Rate Optimization
- A/B Testing
- Market Automation
- Lifecycle Strategy
- Budget & ROI Optimizations
TECHNICAL SKILLS
- Google Products (Google Analytics 4, Google Ads, Google Looker Studio, Google Tag Manager, Google Optimize, Google Search Console)
- Microsoft Clarity
- CRM tools (HubSpot, Marketo, Salesforce)
- Analytics Dashboards (Datorama, Redbird, Tableau)
- HotJar
- SEO tools (SEMRush, Ahrefs, Screaming Frog)
- Wordpress
Certification
- Google Ads Certified
- Google Analytics Certified
- Google Tag Manager Certified
- HubSpot Content Marketing Certified
- HubSpot Inbound Marketing Certified
- AMA Professional Certified Marketer (PCM)
Advisory And Leadership
- Course Representative, Middlesex University, Advocated for curriculum improvements through faculty-student collaboration.
- President, Cultural Indian Society, Middlesex University, Led a 200-member organization, coordinating large-scale cultural events.
Timeline
Associate Director, Performance Analytics
Fuseideas
08.2022 - Current
Digital Marketing Specialist
Fuseideas
06.2020 - 07.2022
Marketing Manager
Grava Motors of Medford
12.2017 - 06.2020
Marketing Development Specialist
Grava Motors of Medford
01.2016 - 11.2017
Automotive Sales Consultant
Grava Motors of Medford
09.2015 - 12.2015
- Google Ads Certified
- Google Analytics Certified
- Google Tag Manager Certified
- HubSpot Content Marketing Certified
- HubSpot Inbound Marketing Certified
- AMA Professional Certified Marketer (PCM)
Master of International Business -
Hult International Business School
Bachelor of International Business -
Middlesex University
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