Jennifer Day-McCoy

Nerdy is the leading curated platform for live online learning. Transforming How People Learn. Led by our flagship business, Varsity Tutors, we leverage the latest technology and AI solutions to supercharge personalized live learning experiences for Experts and Learners in 3,000+ subjects at scale.

• Collaborated with internal stakeholders to negotiate favorable terms and developed dashboards to monitor trends to improve product availability, resulting in 100% decrease in out-of-stock items and 33% increase in customer satisfaction by adding 4000+ course options improving average enrollment rates
• Successfully led and co-led department initiatives, fostering cross-team collaboration and independent decision-making during critical periods, including transition to online-only operations during COVID pandemic
• Played pivotal role in company's history by significantly contributing to successful NYSE listing transition in Q3 2021, resulting in substantial financial growth
• Led efforts to transition to membership model in Q3 2022, resulting in a substantial increase in engagement and retention rates among customers
• Managed end-to-end e-commerce operations for various specialized products, such as Small Group Classes, Live Large Group Classes, Instant Tutor Chat, Varsity Tutors for Schools, Seasonal Learning Programs, StarCourses, and School@Home
• Co-led team of operations professionals, providing guidance, mentoring, and oversight, resulting in successful expansion of classes and courses for K-12 and adult learners in global markets
• Implemented A/B testing strategies for website design and content, resulting in 15% improvement in user engagement. Collaborated with design teams to optimize time-to-live product, reducing launch time from average of 1 month to less than 48 hours
• Streamlined the process for submitting information, creating user-friendly form auto-feeding to protected sheet with formulas. Resulted in tool that served as one-stop working document, enabling course requests to be uploaded within 48 hours or even on the same day, exceeding previous service level agreements and increasing number of classes uploaded by 1,043%
• Utilized data analytics tools to identify customer behavior patterns and preferences. Conducted thorough market research, competitive analyses, and regulatory compliance checks to inform strategies for optimizing market operations, including pricing, product positioning, and expansion plans. Collaborated with sales teams, providing market insights and support materials, leading to 15% increase in customer engagement and 10% decrease in cart abandonment rate
• Leveraged excellent written and verbal communication skills, negotiation abilities, and collaboration within cross-functional teams. Prepared comprehensive business plans and cases, including cost/benefit analysis and budget management. Developed and presented product proposals and financial planning, collaborating with training and marketing teams, and engaging with customers, partners, and stakeholders
• Created regular reports and dashboards to track key performance indicators (KPIs) and provide insights to management team. This facilitated Weekly Class Prioritization meetings and allowed for thorough preparation and documentation reporting prior to discussions with upper management during Weekly/Monthly Business Reviews

• Utilized data optimizing course schedules, resulting in 350% increase in enrollment for non-test prep classes and 525% increase for test prep classes
• Collaborated across teams (operations, sales, engineering, client care, recruitment, legal) to develop efficient email communication tools for tutors, clients, and sales representatives, enhancing collaboration and training. Implemented regular meetings to improve team communication, workflow coordination, and support
• Significantly improved tutor vetting processes by implementing latest recruitment department best practices and tools, alongside creating specialized methods for our targeted quality instructor audience. This led to increase in tutor application completion rate from 20% to 95% and reduced onboarding time by 75%. Conducted A/B analyses on tutor rates, communication, and courses, resulting in enhanced recruitment outcomes. Raised contracted instructor rates from 25% to 91%, surpassing 1:1 tutoring recruitment target of 85%, fostering collaboration with management to further refine methods
• Streamlined process of discovering schedule availability and confirming course interest with tutors, reducing inefficiencies in instructor pool and retention costs. Developed a class product catalog from 4 to 300+ subjects using market research and analysis to inform decision-making. Collaborated with sales and marketing teams to provide market insights, pricing strategies, and promotional materials while ensuring compliance with relevant laws and regulations
• Established workstream for sales team to submit course requests, resulting in 94% reduction in monthly requests (from 192 to 12) while efficiently addressing customer inquiries. Maintained high level of customer satisfaction by promptly addressing concerns related to course options, client and instructor feedback, and live class moderation. Maintained accurate records of market operations activities, including inventory reports
• Co-led growth of Course Operations from 4 to 75+ members in 2020. Achieved remarkable 2432% monthly revenue growth YoY during challenging times. Optimized class operations, improving tutor onboarding and approval rates. Contributed to NYSE listing transition in Q3 2021. Produced live educational content serving 500,000+ clients and provided 3,000,000 free hours of services. Orchestrated creation of 800+ weekly instructional hours for 50,000+ international learners. Enhanced Learning Membership Experience, increasing engagement and retention. Managed $2 million quarterly marketing and talent budget, achieving $33 million in revenue in Q2 2021

• Pioneered outbound team, optimizing talent acquisition for high-demand subjects and locations. Recruited tutors generating 56% more sessions, proactively tracking trends in cryptocurrency and Fortnite for early outreach
• Presented data-driven insights leading to shift in departmental mindset and operations. Trained team members to develop SOPs for 52 team members, including managers. Maintained average tutor quality rating of 4.78/5
• Established bridges across departments, saving $42,000 in potential refunds. Achieved average session count of 10.4 for tutors from ads, compared to 2.7 from complacent recruitment
• Implemented pipeline tracking, addressing auto-rejected applications and inaccuracies. Improved intake process, increasing application completion rate by 20%
• Advocated for diversity and inclusion by presenting use cases to management to change pronoun requirements and better options for tutors and clients.
• Gathered data for subject and competitor research, creating subject-knowledge questions for interviews. Collaborated and led to enhance interviewing skills, streamlined screening processes moving from phone screens and live interviews to Hireview videos, increasing recruiter efficiency by 136%. Streamlined onboarding through A/B testing and industry trends.
• Oversaw end-to-end recruitment, maintained compliance with employment laws, tracked recruitment metrics, and cultivated relationships with stakeholders. Stayed updated on industry trends and addressed conflicts, fostering harmonious team environment

MUSE Residential is a design-build firm focusing on major interior renovations requiring structural changes, bath and kitchen remodels, and full-scale design-build. Our design and construction teams work together to plan, coordinate, and execute your project, offering turnkey solutions for home renovations and construction.

• Pioneered a new department under owner guidance, creating methods, procedures, bid templates, and calculators. This effort resulted in winning 6 bids and obtaining $98K in revenue for blinds portion of contract
• Managed accounts to retain and grow business relationships. Implemented systems and procedures to increase sales for residential interior design part of business. Prepared sales presentations showcasing product success and credibility to clients. Demonstrated products and engaged in friendly conversations to uncover customer needs
• Analyzed plans and specifications to identify scope and cost of projects. Gathered data on materials, labor, and equipment costs. Prepared bids, conducted site visits, and monitored project progress. Coordinated schedules and approval timelines for successful bids. Utilized cost-estimating software for accurate estimates
• Delivered consulting services, advising clients on cost-saving strategies. Navigated delicate conversations around sentimental pieces. Assessed risks and uncertainties, preparing contingency plans for 100% client satisfaction

• Worked cooperatively with other teachers, administrators, and parents to help students reach learning objectives; incorporated multiple types of teaching strategies into combined kindergarten/1st-grade inclusive class environment; supported student physical, mental, and social development using classroom games and activities
• Communicated frequently with parents, students, and faculty to provide feedback and discuss instructional strategies for inaugural year of hybrid classroom
• Wrote curriculum for kindergarten and 1st grade for each quarter of year to support goals of school to focus on incorporating values into integrated cross-curricular to meet national standards. Implemented creative ways to foster curiosity for complex principles through hands-on learning and planned activities for on-site and at-home learning days
• Modified lessons and curriculum to accommodate diverse learners by using strategies such as peer-assisted learning and group work

Advocations specializes in removing barriers at every step of the employment process. Disability is personal, but you are not alone. We connect people & possibilities We will leverage our connections to help you get the job you've been looking for. Once employed we will help you navigate the unknowns, oh-nos, ups, downs, and everything in between.

• Guided caseload of 25 individuals to competitive employment, surpassing agency goals by 15% through personalized vocational programs
• Assessed needs, skills, and employment goals of clients, including those with disabilities and veterans. Provided one-on-one and group career counseling sessions to help clients identify interests, strengths, and areas for improvement
• Assisted clients in creating effective resumes and cover letters, conducting job searches, and preparing for interviews through mock interviews, feedback, and interview technique tips
• Identified training and skill development opportunities, referring clients to relevant programs. Successfully facilitated job placements.
• Maintained accurate records of client interactions and progress, including documentation of job placements and outcomes
• Increased vendor relationships in Supported Employment Program by 55% through networking, advocacy, community outreach, compliance, and staying informed on labor market trends and employment laws to provide clients with current information

Mathnasium is a learning center where students go after school to boost their math skills. We are highly specialized; we only teach math. Our program is for students in K2 through 8th grade. Like at a gym or health club, members pay a low monthly fee and can drop–in any time. Our goal is to significantly increase your child's math skills, understanding of math concepts, and overall school performance while building confidence and forging a positive attitude toward the subject.

• Generated $120K in revenue in first year through sales maximization, advertising, and effective center management
• Achieved exceptional results with students, with 90%+ exceeding grade level in math objectives, using assessments and tailored learning plans
• Managed day-to-day center operations, including scheduling, staffing, and maintaining safe learning environment; overseeing curriculum implementation, instructor recruitment, training, and ongoing professional development
• Maintained open communication with parents, increased brand recognition, and built relationships with local educational and community organizations
• Managed budget, ensured financial compliance, and maintained accurate records of student assessments, progress, and financial transactions
• Explored expansion opportunities and innovative programs to enhance center's offerings

• Selected to educate administrators' and staff members' children and represent school at local and national teaching conferences
• Individualized Education Plans (IEPs) were created for each student, irrespective of their subject knowledge and learning level. These IEPs were designed to be objective-based and were passed on to educators for following school year. This approach served as foundation for students' education, ensuring seamless transition without any regression. Additionally, IEPs were presented to parents at conferences and reviewed by specialists, as needed
• Developed and implemented age-appropriate lesson plans and instructional materials, aligning with state and local curriculum standards
• Regularly assessed student progress through informal observations, quizzes, tests, and other assessments; creating a positive and organized classroom environment that promoted learning and cooperation
• Maintained open and effective communication with parents, students, and colleagues. 0% complaints or issues reported during tenure
• Developed, reviewed, and updated individualized education plans (IEPs) for students with learning differences
• Collaborated with general education teachers to support inclusion of students with learning differences in mainstream classrooms
• Advocated for students, ensuring their rights were protected and they had access to appropriate educational services
• Conducted assessments and evaluations to determine students' learning strengths and challenges
• Developed and implemented art lessons aligned with grade-level standards, fostering creativity and self-expression and safe environment in formative years of these artists
• Taught fundamental art techniques and skills, including color theory, perspective, and shading.
• Organized art exhibitions to showcase students' work to school community and parents.
• Integrated art concepts into other subjects, reinforcing lessons in science, history, or literature.
• Managed art classroom, ensuring safety and responsible use of art materials.

• Led impressive turnaround that resulted in first-place trophy at first Cheerleading Competition in almost decade. Notably, achieved this with no prior cheerleading experience, relying on internet and video research, while harnessing squad's knowledge and expertise with guidance
• Revitalized school spirit and culture by orchestrating successful K-12 pep rallies and themed events, fostering team camaraderie
• Orchestrated effective fitness and conditioning programs, enhancing cheerleaders' physical fitness and endurance; ensuring squad safety through rigorous safety measures during stunts and tumbling; maintaining accident-free record
• Successfully promoted program achievements and recognition within school and local community, increasing program visibility