Years of Marketing Experience
Rebecca Smith
Strategic Marketing Manager
Summary
Welcome! I'm a Strategic Marketing Manager with a passion for leading innovative digital campaigns, building strong client relationships, and driving measurable results.
Currently, I work with Scorpion, where I develop and implement comprehensive marketing strategies, conduct market research, and utilize tools like Google AdWords, Google Analytics and Adobe Creative Suite to optimize performance.
I thrive in fast-paced environments, managing multiple projects with precision, attention to detail, and adaptability.
Overview
10
10
5
5
Years of Franchise Marketing
Accomplishments
Donatos Pizza Franchise Development
Goals: Double leads YoY, increase qualified leads, get blended CPL under $125.
Results: Increased total lead flow by 112% YoY, increased qualified lead ratio by 8% YoY, blended CPL of $96.44
Brightstar Franchising
Goals: Optimize paid leads and drive more traffic to website.
Results: Generated a 445% increase in web traffic from 2019 to 2024, 150% increase in paid leads YoY in 2022, on pace to increase another 130% in paid leads for 2024 with a 50% increase in budget.
Work History
Strategic Marketing Manager - Franchise
Scorpion Enterprises
09.2020 - Current
- Developed long-term client relationships, focusing on retention, satisfaction, and success
- Managed comprehensive digital marketing campaigns and collaborated cross-functionally with teams across SEO, paid ads, social media, and content marketing to meet client goals
- Delivered on client goals of increasing paid leads by 50% and increased web traffic by 445%
- Utilized multi-channel advertising strategies to maximize online presence and engagement
- Monitored and analyzed campaign performance, providing actionable insights and recommendations
- Analyzed customer data to enhance customer experience and identify trends
- Managed monthly budgets exceeding $150,000
- Identified upselling opportunities within client accounts, achieving consistent growth
- Managed client budgets, ensuring efficient resource allocation for maximum ROI
- Proven track record in client account growth and upselling within a digital marketing framework
- Adaptable and skilled in learning new technologies and programs to enhance campaign effectiveness
Communications and Marketing Coordinator
Lighthouse for the Blind
07.2016 - 09.2020
- Developed and executed communications strategies to promote nonprofit initiatives and boost community engagement
- Created and managed content for websites, press releases, newsletters, brochures, and social media channels
- Established and maintained strategic relationships with media, community groups, and organizations
- Managed social media accounts, producing engaging content and responding to inquiries effectively
- Designed and implemented volunteer recruitment and retention strategies, contributing to community outreach success
- Oversaw brand consistency, adhering to brand guidelines and developing branded templates for cohesive messaging
- Pitched stories to local, regional, and national media, enhancing organization visibility
- Collaborated cross-functionally with teams in sales, PR, product development, and content creation for unified messaging
- Measured and reported on campaign effectiveness to refine strategies and optimize communication efforts
- Managed a team of three, providing leadership and guidance to achieve project goals
Work Preference
Work Type
Full TimeWork Location
RemoteImportant To Me
Company CultureWork-life balancePersonal development programsCareer advancementSkills
- Market Research and Analysis
- Strategic Planning
- Google AdWords & Analytics
- Adobe Creative Suite
- Strong visual and aesthetic sense
- Adaptability to diverse design styles
- Effective communication & collaboration
- Project Management, Brand, Budget and Deadline Adherence
Education
Bachelor of Science - Technical Management
DeVry University
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