Expert Marketing Specialist with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Hi, I’m
Briona Reed
Marketing Specialist
Spartanburg,SC
Summary
Overview
7
years of professional experience
1
Certification
Work History
Firebirds Wood-Fired Grill
Lead Bartender
07.2021 - Current
Job overview
- Trained new bartenders on company policies, drink recipes, and customer service best practices to maintain consistent performance across the team.
- Kept detailed inventories and notified management of ordering needs for liquor, beer, wine, and bar supplies.
- Performed opening and closing duties, printing sales reports, setting up for incoming shift, preparing cash drawers, and taking inventory.
- Upsold menu items to customers, driving up per sale revenues and maximizing profits.
Career Corp, LLC.
Marketing Specialist
11.2021 - 11.2022
Job overview
- Designed social media plan for small business that led to increase online following and engagement by 15%
- Managed social media content creation and schedule across Facebook, Instagram, LinkedIn and TikTok accounts through Planoly
- Created organic posts, monitored, and managed social media on Facebook, Instagram, TikTok, and LinkedIn
- Utilized Meta Business Suite to manage social media content and posts on Facebook and Instagram
- Tracked engagement and analytics through Google Analytics.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Identified appropriate marketing channels and target customers for campaigns.
- Boosted lead generation through the creation of engaging content for social media platforms that that led to a 15% increase in online following and engagement
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
Facez Threading
Mareting Intern
01.2018 - 05.2018
Job overview
- Assisted in creating written, video, and image content for marketing channels.
- Increased online engagement through the creation of compelling content tailored to target audiences.
- Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
- Boosted brand awareness by developing and implementing effective social media marketing strategies.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that aligned with overall company goals.
Whatta Wash Car Wash
Marketing Intern
08.2017 - 12.2017
Job overview
- Developed an extremely successful social media marketing campaign to increase sales annually by 10-15%, targeting new prospective customers in the Spartanburg area.
- Conducted consumer surveys and analyzed purchasing trends.
- Implemented survey designs and methodologies for collecting actionable quantitative data.
- Evaluated promotional efforts utilizing various analytical tools such as ROI calculations, conversion rates tracking, and media mix optimization.
- Supported new product launches by conducting feasibility studies evaluating potential risks and opportunities within the target markets.
- Increased brand awareness by developing and executing marketing research strategies.
- Enhanced campaign effectiveness with thorough competitor analysis and market segmentation studies.
Education
University of South Carolina Upstate Spartanburg, SC
Bachelor of Science from Business Administration And Management
05.2018
University Overview
- National Marketing Association Member
Skills
- Data analysis & Interpretation
- Analytics and SEO
- Customer Service experience
- Social Media Management
- Collaborative Teamwork
- Complex Problem Solving
- Client Engagement
- Sales Techniques
- Proficient in MS Office
- CRM Management
- Written communication
- Proficient in Canva
Websites
Certification
Google Analytics Certification, Google, 02/01/22, 02/01/25
Digital Marketing Certification, Hubspot Academy, 03/15/2024
Quote
" It's a mistake to try to look too far ahead. The chain of destiny can only be grasped one link at a time."
Hobbies
Hobbies
I love activities that calm my mind, body, and spirit. I also enjoy activities that challenge me mentally. Over the weekend or to start my day you will find me crocheting, working on puzzles with my mom, reading a self help book, going on an nature walk, or stretching to Yoga with Adrienne on Youtube. I also enjoy making personal development content on Youtube and styling fashionable outfits for myself or friends.
Timeline
Marketing Specialist
Career Corp, LLC.
11.2021 - 11.2022
Lead Bartender
Firebirds Wood-Fired Grill
07.2021 - Current
Mareting Intern
Facez Threading
01.2018 - 05.2018
Marketing Intern
Whatta Wash Car Wash
08.2017 - 12.2017
University of South Carolina Upstate
Bachelor of Science from Business Administration And Management
Google Analytics Certification, Google, 02/01/22, 02/01/25
Digital Marketing Certification, Hubspot Academy, 03/15/2024
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