Hiroko Lujan
Garden Grove,CA
Summary
Results-driven marketing leader with over 10 years of experience architecting revenue-focused demand generation engines for B2B SaaS organizations. Expert in aligning Sales and Marketing through data-driven MarTech ecosystems to accelerate pipeline velocity and maximize ROI.
Overview
22
22
years of professional experience
9
9
Certifications
Work History
Senior Demand Generation Manager
Trusted Health
Remote, CA
10.2021 - 01.2026
- GTM Strategy & Execution: Orchestrated comprehensive Go-to-Market strategies for new product lines, designing an accelerated lead engine that secured 900+ high-intent leads within 60 days of launch.
- Scale & Acquisition: Scaled the subscriber base to 3,000+ in the inaugural quarter by orchestrating a diversified, multi-channel distribution strategy across paid media and strategic events and podcasts.
- Revenue Operations Architecture: Architected an intricate MarTech ecosystem (Autopilot/Ortto Marketing CRM, Salesforce, 6sense, Webflow, Oktopost, Definitive Healthcare database) to automate new lead alerts, account intent notification, lead scoring, social activities, ensuring data integrity and seamless Sales hand-offs with chronographic data.
- Lifecycle Personalization: Engineered complex audience segmentations and automated journeys that utilized behavioral data to shorten the sales cycle.
Demand Generation Manager
MeridianLink
Remote, CA
11.2020 - 10.2021
- Pipeline Transformation: Revitalized marketing tactics to deliver a 235% increase in new sales opportunities within the first 90 days of tenure.
- Revenue Accountability: Consistently exceeded quarterly goals, with marketing-originated bookings accounting for 60% of total company revenue.
- Budget Management: Governed a $840K annual performance marketing budget, optimizing spend across SEO, PPC, display ads, content syndication and ABM campaigns to capture enterprise accounts.
Partner Marketing Manager
FBG Holdings / Asure Software
Santa Ana, CA
02.2018 - 11.2020
- Channel Growth: Built a partner ecosystem from the ground up, resulting in a 600% increase in partner-referred leads in Year 1.
- Revenue Attribution: Scaled partner-referred revenue from 8% to 25% of total sales by optimizing integration tracking and attribution modeling in Salesforce.
Marketing Manager
Personable Inc
Fountain Valley, CA
08.2017 - 12.2017
- Systems Integration & Alignment: Spearheaded and enacted successful integration of Act-On Marketing Automation with Microsoft Dynamics CRM, establishing a single source of truth for lead tracking and cross-departmental transparency.
- Social Proof & Content Strategy: Launched a comprehensive customer advocacy program, producing a library of case studies and testimonial videos that served as high-intent mid-funnel assets for the Sales team.
- Sales-Marketing Synchronization: Streamlined the lead hand-off process by mapping marketing engagement data directly into the CRM, allowing Sales to prioritize outreach based on real-time prospect intent.
Marketing Programs Manager
iBASEt
Foothill Ranch, CA
09.2013 - 08.2017
- Digital Authority: Established a comprehensive SEO and content framework that drove consistent organic growth and executive-level engagement.
- Data Storytelling: Translated convoluted Google Analytics datasets into actionable executive insights, influencing budget allocation in weekly leadership briefings.
International Vendor Coordinator / Researcher
HireRight
Irvine, CA
09.2003 - 01.2013
- Global Vendor Governance: Orchestrated complex international verification processes by managing a network of global vendors, ensuring strict adherence to compliance standards across diverse legal jurisdictions.
- Risk Mitigation & Crisis Management: Served as the primary lead for high-risk escalated cases, performing deep-market research and litigation analysis to safeguard organizational integrity.
Education
Bachelor of Arts - International Studies & Sociology
University of California, Irvine
Irvine, CACertificate - Human Resources Management
University of California, Irvine
Irvine, CACertificate - Global Operations Management
University of California, Irvine
Irvine, CASkills
- GTM strategy
- Lead generation
- Marketing automation
- Revenue operations
- Data analytics
- Multi-channel marketing
- Budget management
- Marketing campaign management
Certification
B2B Employee Advocacy, Oktopost, 2025
Timeline
Senior Demand Generation Manager
Trusted Health
10.2021 - 01.2026
Demand Generation Manager
MeridianLink
11.2020 - 10.2021
Partner Marketing Manager
FBG Holdings / Asure Software
02.2018 - 11.2020
Marketing Manager
Personable Inc
08.2017 - 12.2017
Marketing Programs Manager
iBASEt
09.2013 - 08.2017
International Vendor Coordinator / Researcher
HireRight
09.2003 - 01.2013
Bachelor of Arts - International Studies & Sociology
University of California, Irvine
Certificate - Human Resources Management
University of California, Irvine
Certificate - Global Operations Management
University of California, Irvine