Music Composition
Hisham Elzubeir
Marketing Expert
Doha,DH
Summary
Innovative Marketing leader with over 15 years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and digital engagement. Detail-oriented, initiative-lover, attentive and decisive leader with solid record of accomplishment, achieving challenging KPIs, winning awards and contributing the global industry development/standards.
Overview
25
25
years of professional experience
5
5
years of post-secondary education
11
11
Certificates
2
2
Languages
Work History
Marketing Manager
Alfuttaim - Doha Festival City
Doha, Doha
10.2018 - Current
- Producing the annuals plans and strategy
- Managing the marketing team
- Managing the budget
- In charge of all marketing activities (PR, Digital, In-Mall Branding, Media Buying, Advertising, SEO, Planning, Strategy, Sponsorships, Budgets, Retail Support, Digital Owned Media, Website, Social Media, Events & Activations, Promotions, Wayfinding, EDMs, Research, and other projects)
- In charge of multiple systems (WiFi, Push Notifications, EMDs, Wayfinding, etc)
- Developing and overseeing new products (Festival Magazine, Festival TVs, AI Chatbot, Digital Mall, etc)
- Presenting to key stakeholders
- Achieving sponsorship targets
Digital MArketing Director
Intelligent Network Corporation
Khartoum, Kartoum
05.2018 - 09.2018
- Overseeing the operations of the digital marketing department
- Conducting high-level SEO, SEM, SMO analysis and strategy
- Copywriting/editing marketing materials (posts, branding, blogs, etc)
- Presenting to executives of various industries
- Conducting competitive analysis research
- Media Buying
Research Director/Social Media Manager
Mediastow
Dubai, Dubai
03.2008 - 06.2017
- Managing a team of 70+ (researchers, editors, marketers, and analysts)
- Analyzing and managing social media & SEO campaigns
- Identifying trends and patterns in media coverage performances of clients encompassing all sectors
- Presenting and providing professional consultation to high level executives
- Providing marketing consultation to multi-national corporations (automotive/CMFG/luxury/real estate/retail/aviation brands) and government bodies (tourism authorities, Dubai Police, RTA, TRA, etc)
Media Analyst Expert
Gulf Marketing Review Magazine
Dubai, Dubai
10.2007 - 12.2012
- Conducting media research on various sectors
- Analyzing data for messages, trends and sentiments
- Integrating media coverage data with public surveys and market research studies
- Coordinating with magazine editors on issues' content
- Writing analytical studies for various sectors to be published on GMR magazine
Senior Media Analyst
Mediastow
Dubai, Dubai
03.2005 - 04.2008
- Measuring and evaluating the success of specific campaigns or PR activities
- Identifying emerging issues, reputation drivers and key messages
- Highlight competitive strength and isolating competitive weaknesses
- Quantifying and qualifying communications performances
- Identifying trends and patterns in media coverage
Lab Assistant
CASGAL - University of North Texas
Denton, Texas
02.2000 - 10.2003
- Assisting customers/students with software and hardware related problems
- Identifying problems in lab operations
- Suggesting and implementing solutions
- Maintaining all lab facilities
- Ensuring security of equipment
Education
Associate of Science - Business Administration - Finance
New York Institute of Technology
New York, USA 09.2003 - 02.2005
Associate of Arts - Economics
University of North Texas
Texas, USA 08.1999 - 07.2003
Skills
Public and Media Relations
Accomplishments
- Founded the Research department in Mediastow to become the leading media analysis firm in the Middle East.
- Received 2021 Q2 Najm Award for my 2021 initiatives.
- Managed production of Festival Magazine, which became the highest read publication in the country from concept creation to launch.
- Managed production of Festival TVs from concept creation to launch.
Affiliations
Media Analysis Expert (Middle East) - Circle of Experts
Certification
Team Coaching
Interests
Film Making
Keeping Up To Date with Marketing Related Technologies
Timeline
Power BI for Marketers
11-2020
Leading Marketing Team
04-2020
Leading At A Distance
04-2020
Creating Marketing Objectives
03-2020
Product Marketing Foundations
03-2020
Team Coaching
01-2020
B2B Marketing Foundations
01-2020
Content Marketing Foundations
01-2020
Talent Management for Leaders
01-2020
Marketing On Snapchat
01-2020
Mall Finance and Ownership Structures
06-2019
Marketing Manager
Alfuttaim - Doha Festival City
10.2018 - Current
Digital MArketing Director
Intelligent Network Corporation
05.2018 - 09.2018
Research Director/Social Media Manager
Mediastow
03.2008 - 06.2017
Media Analyst Expert
Gulf Marketing Review Magazine
10.2007 - 12.2012
Senior Media Analyst
Mediastow
03.2005 - 04.2008
Associate of Science - Business Administration - Finance
New York Institute of Technology
09.2003 - 02.2005
Lab Assistant
CASGAL - University of North Texas
02.2000 - 10.2003
Associate of Arts - Economics
University of North Texas
08.1999 - 07.2003
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