Summary
Overview
Work History
Education
Skills
Affiliations
References
Timeline
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Hitayu Kukatla

Los Angeles,CA

Summary

Strategic commercial finance professional with $50M+ in revenue and $20M+ in profit impact through pricing, trade strategy, and cross-functional planning. Experienced in GTM execution, post-M&A integration, and system rollouts (Power BI, Planful). Trusted partner to Sales, Marketing, and the C-suite, known for turning complex data into clear, actionable strategies. Now seeking to bring a commercial lens to a F&B strategy role.

Overview

3
3
years of professional experience

Work History

Senior Financial Analyst, Commercial Finance

Suja Life LLC
Remote, CA
04.2025 - Current
  • Promoted to lead finance strategy and business partnership across Sales, Marketing, and SG&A, driving cross-functional alignment.
  • Led a company-wide Power BI rollout in 27 days, integrating ERP, ERM, and BI systems; built board-facing dashboards, cut reporting time by 40%, and improved data accessibility.
  • Owned P&L modeling and margin optimization, delivering over $40M in revenue, and over $14M in profit through strategic pricing and go-to-market planning.
  • Revamped GTN allocations and deduction processes, recovering over $4M in net revenue via automated ERP data flows, auditing data and GL mappings, and tactfully refining distributor agreements.
  • Developed market-entry and commercialization strategies, modeled scenarios for new and existing products and customers, and aligned Sales, Marketing, Operations, and Leadership in competitive landscapes.
  • Led finance inputs for AOP and Strategic Plan, supporting goal-setting and investment prioritization.
  • Present regularly to the board and executives; mentor and lead an analyst, while supporting over 100 internal stakeholders.

Financial Analyst, Sales Finance

Suja Life LLC
Remote
01.2023 - 04.2025
  • Led the post-integration rebuild of planning and reporting after the Suja–Vive acquisition, aligning business logic, ERP mappings, and data structures.
  • Implemented the Planful FP&A system from scratch, integrating NetSuite and Excel, and streamlining GTN and forecast cycles from 5 to 2 days.
  • Closed 200+ white-space opportunities, driving growth in constrained channels through creative P&L recommendations, profit optimization, and strategic trade-offs.
  • Redesigned and rolled out a cross-functional Excel reporting suite, driving adoption, and improving visibility into sales and margin performance.
  • Led the GTM strategy and financial modeling for the newly acquired Slice brand, and delivered the full solution in 2.5 months.
  • Redesigned Price Pack Architecture and aligned pricing by PPG across channels, projected to drive over $10 million in top-line growth.
  • Built and standardized cross-channel P&L templates, accelerating inputs, and enabling clearer insights into customer-level ROI, trade structure, and margin performance.
  • Established Sales Finance as a strategic partner through stakeholder support, training, and trusted reporting.

Junior Analyst, Strategic Finance

Vive Organic
El Segundo, California
07.2022 - 12.2022
  • Led scenario modeling and long-term planning to support Suja–Vive integration, supporting planning alignment, and close process harmonization.
  • Monitored and optimized budget performance, driving a 7% reduction in overhead costs through variance analysis and controls.
  • Enhanced Excel and Anaplan reporting, improving visibility into performance metrics, and boosting sales efficiency by 10%.

Education

Bachelor of Arts - Econometrics And Quantitative Economics

University of California, Los Angeles (UCLA)
Los Angeles, CA
06-2022

Skills

  • Power BI and Excel
  • ERP integration and NetSuite
  • Market entry and GTM strategy
  • Cross-functional collaboration
  • Executive presentations
  • Project management
  • Business development
  • Long-term strategic planning

Affiliations

Passionate about stand-up comedy, giving back through pro-bono consulting, and exploring global food cultures.

References

References available upon request.

Timeline

Senior Financial Analyst, Commercial Finance

Suja Life LLC
04.2025 - Current

Financial Analyst, Sales Finance

Suja Life LLC
01.2023 - 04.2025

Junior Analyst, Strategic Finance

Vive Organic
07.2022 - 12.2022

Bachelor of Arts - Econometrics And Quantitative Economics

University of California, Los Angeles (UCLA)

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