Anna Shadoyan
New York,NY
Overview
9
9
years of professional experience
Work History
Manager, National Accounts
Citizen Watch America
New York, New York
07.2025 - Current
- Manage the Citizen brand across all Signet channels, including Kay, Jared, and Zales.
- Oversee a $33M wholesale assortment for the Citizen brand, in partnership with Signet Jewelers (1,600 stores).
- Lead and present monthly business reviews and plans to Signet buyers and planners.
- Conduct quarterly assortment reviews, and develop store launch plans for new and high-performing expansion SKUs.
- Develop sales strategies and programs—such as e-commerce GWP launches—to maximize online sales.
Assistant Manager, National Accounts
Citizen Watch America
New York, New York
02.2023 - 07.2025
- Manage key e-commerce and club retail accounts—including Amazon, Target, Walmart, and Costco—leading day-to-day execution and sales strategy.
- Managed weekly Amazon replenishment orders ranging from $200K to $2M, analyzing sales trends, and coordinating with supply chain teams to ensure timely and accurate fulfillment, which led to a 15% improvement in inventory turnover and reduced stockouts across key SKUs.
- Tracked and analyzed sales performance across multiple timeframes to uncover product trends, seasonality patterns, and underperforming SKUs, informing strategy adjustments, and promotional planning.
- Led end-to-end optimization of product listings across Amazon, Target, Walmart, and eBay, partnering with creative and marketing teams to enhance content and SEO strategy, and leveraged competitive analysis to boost visibility.
- Created monthly purchase orders by analyzing sales forecasts, inventory data, and seasonal demand trends, collaborating with planning and supply teams to align replenishment schedules, which improved product availability and reduced stockouts by 20% across key accounts.
- Owned aging inventory management across multiple accounts by identifying at-risk SKUs, initiating clearance strategies, and collaborating with sales teams to drive timely liquidation, and recover margin.
Brand Manager
Gogotech
New York, New York
06.2019 - 02.2023
- Drove margin, conversion, and revenue growth by analyzing sales performance, optimizing listings, and executing strategies to increase product movement, and overall profitability.
- Led end-to-end optimization of product listings; partnered with marketing to align creative and messaging, enhanced A+ content and SEO, and improved keyword performance to boost visibility and drive conversions.
- Coordinate directly with vendors to optimize inventory management by minimizing back orders, reducing warehouse costs, and forecasting demand.
- Continuously monitor the competitive landscape, marketplace trends, and industry best practices to inform strategy and maintain brand competitiveness across assigned products.
- Partnered with vendors to streamline inventory flow and forecast demand, implementing improved communication and ordering processes that minimized backorders by 18%.
Marketing and Sales Assistant
Eli Adams Jewelers
Rochelle Park, New Jersey
01.2017 - 12.2018
- Coordinated end-to-end execution of events and trade shows for new product launches, collaborating with cross-functional teams to manage logistics, marketing materials, and vendor partnerships, resulting in increased brand visibility and product awareness.
- Created and published original content across social media channels to support brand and product visibility; implemented content strategies that increased viewership by 13% and improved engagement.
- Expanded distribution channels by launching the brand on Amazon, eBay, Shopify, and direct-to-consumer platforms, driving a 27% increase in overall sales through increased visibility and accessibility.
- Conducted market research and analyzed current trends, incorporated data into promotional decisions.
Education
Bachelor of Science - Marketing
Montclair State University
Montclair, NJ04-2019
Skills
- Excel
- PowerPoint
- Word
- Microsoft Dynamics NAV
- Power BI
- Inventory optimization
- Brand positioning
- Sales forecasting
- E-commerce strategy
- Data analysis
Languages
Armenian
Native/ Bilingual
Timeline
Manager, National Accounts
Citizen Watch America
07.2025 - Current
Assistant Manager, National Accounts
Citizen Watch America
02.2023 - 07.2025
Brand Manager
Gogotech
06.2019 - 02.2023
Marketing and Sales Assistant
Eli Adams Jewelers
01.2017 - 12.2018
Bachelor of Science - Marketing
Montclair State University
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