Ali Rashid
Fair Oaks,CA
Summary
Committed to mastering key leadership roles: conceptualizing visions, aligning teams with these visions, and overseeing their successful implementation, including proficiency in high-level sales, negotiation, and closing strategies. My role further extends to managing engineering, machining, and fabrication, as well as leading initiatives in marketing and social media advertising. As an executive with over 20 years of visionary leadership in diverse industries including automotive, event management, apparel, aquaculture, technology, and start-ups, I have developed a strong expertise in business development, strategic planning, and operational excellence. My career is marked by the ability to build and lead high-performing teams, drive significant revenue growth, and enhance operational efficiencies, all aimed at achieving corporate goals.
Overview
23
23
years of professional experience
Work History
President & Chief Executive Officer
Entexs Corporation
12.2019 - Current
- Established and Successfully Exited the Company Valued at $75 Million Through Strategic Planning and Effective Leadership
- Conceptualized and Executed the Creation of All Technologies, Managed Engineering, Machining, and Fabrication
- Achieved $12 Million in Sales Single-Handedly Over Three Years
- Spearheaded cross-functional teams to drive business development, operational efficiency, and technological innovation
- Established a robust company culture that emphasizes accountability, continuous improvement, and customer-centricity
- Developed and maintained strategic partnerships with key stakeholders to ensure a strong market presence and competitive edge
- Oversaw financial management including budgeting, forecasting, and financial reporting to ensure fiscal integrity
- Implemented data-driven decision-making processes to optimize performance and achieve business objectives.
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Represented organization at industry conferences and events.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Initiated strategy to drive company growth and increase market share and profitability.
- Formulated and executed strategic initiatives to improve product offerings.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Devised and presented business plans and forecasts to board of directors.
- Directed technological improvements, reducing waste and business bottlenecks.
- Collaborated with clients to determine project specifications and scope.
- Collaborated with multi-disciplinary product development teams to identify performance improvement opportunities and integrate trained models.
- Revamped online and print materials in collaboration with graphic designers, photographers and printers.
- Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
- Created fresh, attractive designs with crisp graphics and engaging copy.
- Managed consistent design theme, look and content of organization's online presence.
- Devised and executed integrated, online and direct marketing campaigns.
- Executed marketing and sales plans to consistently achieve territory targets.
Chief Operations Officer
SuperCity Festivals
01.2014 - 05.2019
- Orchestrated high-profile music festivals, achieving record attendance and enhancing the brand's reputation in the event industry
- Fostered relationships with leading artists and production companies to ensure high-quality event experiences
- Coordinated with local authorities and vendors to ensure compliance with safety and operational standards
- Developed and implemented marketing and promotional strategies to drive ticket sales and sponsorships
- Managed budgeting, financial planning, and resource allocation to ensure successful event execution
- Led post-event evaluations to gather feedback and inform future event planning.
- Supported business growth through strategic planning and process development.
- Made decisions with broad and positive impact on security management operations.
- Used knowledge of area, local events, trends and other market research to capture attention and generate event attendance.
- Facilitated communication between agents, talent and clients by using interpersonal skills.
- Organized and attended industry events for talent and client promotion.
- Fostered relationships with industry professionals for future connections.
- Managed and filed contracts, invoices and other documents associated with talent.
- Negotiated contracts and terms with agents and talent by attending meetings and creating deals.
- Negotiated with managers, promoters and union officials regarding client contractual rights and obligations.
- Evaluated resumes, interviewed, and presented qualified candidates to hiring managers and solicited feedback to refine recruiting strategy.
- Utilized social media platforms to source potential candidates and build pipeline of qualified talent.
Chief Executive Officer
Generation Hustle
01.2014 - 10.2018
- Acquired an open license from 20th Century Fox, significantly expanding brand offerings and market reach
- Founded and Successfully Exited
- Launched a lifestyle brand encompassing clothing and private labeling, establishing a strong brand identity
- Drove online and retail sales through strategic marketing and promotional campaigns
- Built and led a multidisciplinary team to ensure seamless operations and superior customer service
- Negotiated and managed contracts with suppliers, vendors, and key partners to optimize operational efficiency
- Analyzed market trends and consumer preferences to inform product development and marketing strategies.
- Established foundational processes for business operations.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Created inviting environment for customers by maintaining store organization and cleanliness.
- Maintained up-to-date knowledge of store sales, payment policies and security standards.
Sr. Sales Manager
La Car Guy
05.2013 - 03.2018
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Supervised daily operations and sales functions to maximize revenue, customer satisfaction, and employee productivity.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Managed and controlled sales CRM
General Manager
Hayward Nissan
03.2008 - 01.2013
- Directed daily operations, achieving significant improvements in customer satisfaction and operational efficiency
- Developed and implemented sales and marketing strategies to drive revenue growth and market share expansion
- Built and maintained strong relationships with customers, staff, and key stakeholders
- Oversaw financial management including budgeting, financial reporting, and revenue forecasting
- Implemented process improvements to optimize operational efficiency and customer service
- Conducted market analysis to inform pricing, inventory management, and promotional strategies.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Formulated policies and procedures to streamline operations.
- Trained new employees on proper protocols and customer service standards.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
President
New National Mortgage
02.2006 - 07.2012
- Directed company strategy and operations, leading to sustained growth in a competitive market
- Developed and maintained strong relationships with clients, lenders, and industry partners
- Oversaw financial management, risk assessment, and compliance to ensure business integrity
- Implemented technology solutions to streamline operations and improve customer service
- Led marketing and branding initiatives to enhance company visibility and attract new business
- Built and led a high-performing team to drive business development and customer satisfaction.
General Sales Manager
Sonic Automotive
03.2001 - 04.2007
- Drove sales strategy and execution, resulting in significant revenue growth and market share expansion
- Built and maintained strong relationships with customers, staff, and key stakeholders
- Developed and implemented training programs to enhance sales team performance and product knowledge
- Conducted market analysis to inform pricing, inventory management, and promotional strategies
- Oversaw financial management including budgeting, financial reporting, and revenue forecasting
- Implemented process improvements to optimize operational efficiency and customer service.
Education
Associate of Arts - Graphic Design
Academy of Art University
San Francisco, CA06.2002
High School Diploma -
John F. Kennedy High School
Fremont, CA10.1997
Skills
- Employee Relations
- Brand Management
- Process Improvement
- Contract Management
- Team Building
- Marketing and Advertising
- Revenue Generation
- Product Development
- Revenue Growth
- Policy Development
- Company Representation
- Talent Recruitment
- Business Planning
- Partnership Development
- Media Relations
- Staff Management
- Financial Leadership
- Sales and Marketing
- Capital and Resource Management
- Leadership Team Building
- Operations Management
- SEO Optimization
- Business Development
- Staff Training
- Cost Reduction
- Contract Negotiation
- Business Start up
- Strategic Planning
- New Market Penetration
- Regulatory Compliance
- Mergers & Acquisitions
- Executive Leadership
- Market Strategies
- Market Understanding
- Negotiation
- Project Management
- Operations Oversight
- Executive Performance Management
- Event Planning
- Strategic Visioning
- Project Management Expertise
- Technical Process Improvement
- System Integration
- Shipment Preparation
- Manufacturing Operations
- Quality Control
- Operational Excellence
- Inventory Management
- ISO Standards
- Equipment Maintenance
- Manufacturing Software
- Continuous Improvement
- Blueprint Reading
- Supply Chain Management
- Production Planning
- Machine Operation
- Sales Planning
- KPI Tracking
- Revenue Forecasting
- New Business Development
- Pipeline Management
- Marketing Strategy
- Sales Processes
Artist, Musician, Aquarist
Multifaceted and creative with extensive experience across the realms of visual art, musical composition, and aquatic ecosystem management.
Artistry:
- Developed a distinct artistic style that encapsulates emotions and narrates compelling stories through color, form, and texture.
Musical Endeavors:
- Composed, arranged, and performed original musical pieces across a variety of genres, demonstrating a keen ear for harmonies and rhythmic innovation.
- Collaborated with other musicians to produce enriching musical experiences, fostering a shared appreciation for the transformative power of music.
Aquarist Expertise:
- Designed, set up, and maintained aesthetically pleasing and biologically sustainable aquariums, showcasing a deep understanding of aquatic life and ecosystems.
- Provided consultation services to individuals and businesses on aquarium design and maintenance, emphasizing the creation of harmonious aquatic environments.
Each domain of my expertise exhibits a profound commitment to creating beautiful, engaging, and harmonious experiences, whether they be visual, auditory, or environmental. My diverse skill set and passion for creation and maintenance of beauty make me a unique asset to projects requiring a keen eye and imaginative approach.
Timeline
President & Chief Executive Officer
Entexs Corporation
12.2019 - Current
Chief Operations Officer
SuperCity Festivals
01.2014 - 05.2019
Chief Executive Officer
Generation Hustle
01.2014 - 10.2018
Sr. Sales Manager
La Car Guy
05.2013 - 03.2018
General Manager
Hayward Nissan
03.2008 - 01.2013
President
New National Mortgage
02.2006 - 07.2012
General Sales Manager
Sonic Automotive
03.2001 - 04.2007
Associate of Arts - Graphic Design
Academy of Art University
High School Diploma -
John F. Kennedy High School