Accomplished Executive Vice President of Sales & Marketing with a proven track record at Sherwood Bedding, a Division of Tempur-Sealy, Inc. Excelled in strategic sales execution and stakeholder engagement, driving significant market share growth. Skilled in negotiation and sales team leadership, consistently exceeding revenue targets through innovative strategies and strong customer relationships.
Overview
36
36
years of professional experience
Work History
Executive Vice President of Sales & Marketing
Sherwood Bedding, a Division of Tempur-Sealy, Inc.
12.2012 - 01.2025
Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
Fostered performance development of executive sales staff through ongoing coaching and mentoring on best practices.
Crafted overall account sales strategies and coordinated activities of sales executives to achieve revenue goals.
Heightened product awareness levels and drove increased profit margin through strong negotiations and relationship building with executive ownership, regional managers and merchandisers/buyers.
Contributed to both sales team and customer success by creating and delivering engaging and exclusive client-facing products and programs that communicate value-added sales benefits and improved customer margins.
Vice-President of Merchandising/Bedding Category
Badcock Home Furniture & More
01.2006 - 12.2012
Cultivated strong relationships with key stakeholders within the organization as well as franchised store owners, vendors, and Operations to promote collaboration and long-term success.
Led cross-functional teams for the successful completion of major projects and product introductions, resulting in meteoric category growth and increased profitability for the company, and a 18% BOS for the bedding category (up from 10%).
Demonstrated proficient leadership skills to motivate the combination of unique independent dealers and corporate stores.
Collaborated with senior management to develop strategic initiatives and executed those to achieve log term goals.
Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
VP of Sales
Serta Mattress Company
06.1989 - 01.2003
Championed company culture initiatives, fostering a high-performing and motivated 17 person sales team that consistently exceeded targets. Three time winner of Marketing Excellence Award for sales performance among all Serta factories.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Developed strong relationships with clients for long-term partnerships and increased customer retention.
Education
Bachelor of Science - Business Management And Marketing
University of Maine
Orono, ME
06-1981
Skills
Sales Finalization
Strategic Analysis
Negotiation Skills
Strategic Account Development
Sales Growth Strategy
Customer Relationship Development
Stakeholder Engagement
Performance-Oriented
Strategic Sales Execution
Sales Team Management
Accomplishments
Developed successful Private Label Programs for major retail accounts -American Signature/Value City, Slumberland Furniture, HOM Furniture, City Furniture, Mattress Warehouse, Jerome's, Living Spaces, Jordan's Furniture, MOR Furniture, Conn's & Badcock Home Furniture, US Navy, Gallery Furniture, Macy's and Hospitality (Cruise lines) plus many others.
Collaborated with MFRM Team in the development of National Private Label Program, Sleepy's and Sleepy's by Sealy.
Timeline
Executive Vice President of Sales & Marketing
Sherwood Bedding, a Division of Tempur-Sealy, Inc.
12.2012 - 01.2025
Vice-President of Merchandising/Bedding Category
Badcock Home Furniture & More
01.2006 - 12.2012
VP of Sales
Serta Mattress Company
06.1989 - 01.2003
Bachelor of Science - Business Management And Marketing
Fine Dining Server at Streamsong Golf Resort - Pub 59 & Canyon Lake SteakhouseFine Dining Server at Streamsong Golf Resort - Pub 59 & Canyon Lake Steakhouse