SVP Growth Marketing (Contract)
Azuris Consulting
07.2023 - Current
Hi, I’m
Holly K. Marsilio
Richmond,VA
Summary
Marketing and growth executive with extensive experience in digital transformation and scaling businesses and marketing programs. Results-driven leadership, with a hands-on approach, focused on customer acquisition, CRO, portfolio marketing, retention, and marketing automation, tools, and technology.
Work History
Azuris ConsultingHouston, TX
SVP Growth Marketing (Contract)
07.2023 - Current
Job overview
- Lead growth efforts for IT start-up; devise strategy and execution to break into target markets, reach revenue goals, and deepen understanding of customer needs/demands.
- Execute inbound campaigns to drive MQLs; avg lead-to-MQL is 28%, 10% MQL-to-SQL, 40% SQL-to-opportunity, and 4% closed-won.
- Consult and manage CRM selection; HubSpot launch while training account managers on customer lifecycle and KPI goals; increased daily productivity and task completion by 5%.
- Perform content gap analysis on weekly basis to identify holes in existing content; defined 15 actionable insights to immediately improve SEO and website visibility.
Atlantic Union Bank Richmond, VA
SVP Head of Performance Marketing (Layoffs)
01.2023 - 07.2023
Job overview
- Highest-ranked marketing head leading direct marketers and business intelligence analysts; mentorship and collaboration improved business projections and results by 18%.
- Established portfolio management approach to martech investments; conducted tech audit; presented new roadmap with 20% elimination of overlapped/obsolete platforms and tools.
- Managed $1M annual budget; reduced paid search by 75%, saving $90K per month while maintaining production; successfully met CPA goal of $150.
- Designed and implemented marketing automation and website retargeting campaigns; RVR of new users improved by 30%.
- Utilized detailed market research, specific population demographics, and lifestyle data to identify target market lists; 28% improved direct mail response rate across campaigns.
SimpleNexus Lehi, UT
Demand Generation Manager (Acquisition)
10.2021 - 09.2022
Job overview
- Devised and executed over 10 demand generation and account-based marketing plans per quarter consistently achieving revenue targets.
- Increased net new lead generation by 15% per month by orchestrating and managing monthly product webinar series.
- Created personas tied to specific customer needs/preferences to ensure content resonated; improved engagement rates by 12%.
- Leveraged marketing automation and lead management to streamline, automate, and measure all marketing tasks and workflows.
- Executed A/B testing strategies to optimize campaign performance and improve results week over week.
First Arriving Ashland, VA
Director of Marketing (Resigned)
11.2020 - 10.2021
Job overview
- Designed and built marketing strategy, developing people, processes (including defining metrics and KPIs), and martech infrastructure.
- Increased brand awareness through creation and management of email social media channels, boosting engagement by 30%.
- Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
ICMA-RC Richmond, VA
Marketo Product Owner (Contract)
12.2019 - 02.2020
Job overview
- Developed new models and frameworks ensuring all relevant stakeholders were trained and aligned for new processes and workflows.
- Migrated and extracted CRM data and digital assets and prepared for upload; improved data hygiene and consistency by 25%.
- Redesigned existing marketing programs and reports for deployment leading to 20% increase in reporting capabilities.
- Developed and implemented lead scoring matrix, automated lead assignment, and task follow-up; improved completed tasks by 8%.
Solutions Advisors Richmond, VA
Senior Account Director (Resigned)
11.2018 - 12.2019
Job overview
- Served as primary point of contact for largest client account; managed $1.5M budget yielding $600K in reoccurring revenue.
- Strengthened productivity and capability of account managers by mentoring digital and creative team on client preferences and expectations; increased client retention by 5%
- Established accurate and detailed timelines for services, and project delivery alerting clients of changes with 2 weekly check-in meetings.
- Attended customer meetings, trade shows and conferences; upsold customer portfolio by 15% and generated 25 new leads on average and
Medical Society Of Virginia Richmond, VA
Director of Marketing (Resigned)
12.2016 - 11.2018
Job overview
- Hired, developed and team of 4 data-driven marketing gurus with creative mindset; marketing manager, copywriter, graphic designer, and project manager.
- Led digital transformation and adoption of marketing technology to improve membership retention/acquisition and business operations; reduced membership billing errors by 15%.
- Rebuilt and re-branded 2 websites and architectures to improve navigation, UX, SEO/SEM; improved CRO by 30%.
- Created new revenue stream by designing and selling paid advertising placements to preferred partners; generated $30K in bottom-line revenue.
Education
Millersville University of PennsylvaniaMillersville, PA
Bachelor of Science from Business Marketing
09.1999
University Overview
- French Minor
- French Club Member
- Pi Sigma Epsilon Board Member
Skills
- Marketing Automation HubSpot, Marketo, Eloqua, Mailchimp
- Account Based Marketing (ABM) 6sense, Terminus, HubSpot ABM
- Customer Relationship Management (CRM) Salesforce, Microsoft Dynamics, Pipedrive
- Data Analysis Tableau, Microsoft Power BI
- Creative Design Canva, InDesign, Instapage, Adobe Spark
- SEO/SEM/PPC Semrush, TrustRadius, Google AdSense, Google Keyword Planner
- Content Management System (CMS) WOrdPress, Drupal
- Social Media Sprout, Hootsuite, Buffer
Accomplishments
- Marketo & HubSpot Certification
- Google Analytics 4 Essential Training
- CVENT Certification & Customer Success Advocate
- Salesforce Marketing Cloud Email & Account Engagement Specialist
- HubSpot Revenue Operations & Digital Marketing Certification
- Medical Society of Virginia Employee of the Month
Languages
French
Professional Working
Timeline
SVP Head of Performance Marketing (Layoffs)
Atlantic Union Bank
01.2023 - 07.2023
Demand Generation Manager (Acquisition)
SimpleNexus
10.2021 - 09.2022
Director of Marketing (Resigned)
First Arriving
11.2020 - 10.2021
Marketo Product Owner (Contract)
ICMA-RC
12.2019 - 02.2020
Senior Account Director (Resigned)
Solutions Advisors
11.2018 - 12.2019
Director of Marketing (Resigned)
Medical Society Of Virginia
12.2016 - 11.2018
Millersville University of Pennsylvania
Bachelor of Science from Business Marketing
Overview
24
years of professional experience
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