Overview
Skills
Summary
Work History
Education
Software
Accomplishments
Timeline
SoftwareDeveloper
Holden Penley

Holden Penley

Analytics, Insights, BI, and Data Science
Nashville,TN

Overview

16
16
years of professional experience
8
8

Years of Analytical Leadership

Skills

Strategic Planning & Execution

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Summary

Distinguished Director of Insights & Analytics offering 10+ years of experience applying data+technology solutions to deliver transformative business insights. Demonstrated success in technical + operational team leadership with a track record in building truly great, ROI positive teams. Strong technical knowledge and experience in complex data modeling, reporting pipelines, business intelligence offerings, and the cloud-based toolsets used in today's ultra dynamic business environment.

Work History

Director, Insights & Analytics

Lyft
Nashville, TN
03.2018 - Current
  • End-to-End Strategy Ownership | Influencing top level organizational leadership alongside Engineering, Product, Legal, and Operational Directors + VPs to develop and deliver effective cross-functional strategies for business' data and reporting needs.
  • Delivering Best-In-Class Business Intelligence | Leading the development of innovative, cutting-edge data approaches at all levels, including BI portfolios, the application of automated anomy detection, natural language processing, & statistical experimentation environments.
  • Successful P+L Management | Responsible for management and growth of team's annual headcount budget (44 total heads) consistently growing 10-15% YoY as a direct result of improving outcomes and delivering consistent ROI on analytical offerings.
  • Measurable Successes in Leadership | Analytical & Business Intelligence thought leader for diverse set of business units including Customer Support, Community Safety (Both US Based), & Workforce Management (Mexico City, MX) disciplines. Team Net Promoter was 17.4 points higher than company average in Q4 2022, a consistent outcome of internal engagement surveys.
  • Technical Business Acumen | Oversaw design, build, and management of end-to-end data pipeline from configuration of data engineering needs to optimization of reporting outputs. Built to empower scalability, accessibility, and tuned to provide key insights into business health, OKRs, and a diverse, ever changing set of stakeholder needs.
  • Identifying Economies of Scale | Identified $19.2M+ in annual savings through introduction of vital data insights which lead to 2022's expansion of remote support offerings without taking losses on key measurables within driver and rider acquisition funnel or decreasing incremental driver hours within impacted markets - a major victory within a sensitive business climate.
  • Industry First Publications | Lead company through the production of first publicly available Safety Transparency Report. A Multi-year initiative requiring collaboration with 3rd-party industry safety experts, external auditing from management consultants & DC think-tanks, internal buy-in from C-Suite and Founders, and partnership with Marketing, Public Relations, & Communications partners to ensure successful publication.
  • Protecting Resources and Reputation | In partnership with compliance teams & legal counsel, oversaw the production and presentation of data needed for litigation and compliance interactions with organization's governing bodies, such as CPUC. Additionally, worked hand-in-hand with Community Safety Product teams to produce insights in support of features making riders and drivers safer.
  • Future Focused | As Employee #179 of 4000+ was necessary to lead Support and Community Safety data organizations through fluctuating pre and post-IPO data needs and the seasons of change. This required the ability to pivot quickly and, above all, an understanding of the right north star to quickly prioritization resources in the most effective ways to impact business outcomes..

Operations Center Manager

Lyft
Nashville, TN
06.2016 - 03.2018
  • New Team Direction | Brandnew 24/7/365 business unit designed to protect long-term business continuation, ensure stability for operational and financial targets, and protect community of riders/drivers from unexpected events.
  • Cross-Functional Application | Led successful Operations Center launch by developing and socializing initial product plan, new hire roadmap, and go-live strategy.
  • P+L Management | Managed $5M tooling and headcount budget Eventually organization become self-driven.
  • 24/7 Leadership | Delegated prioritized tasks to team of program leaders and analysts, streamlining daily updates, incident management, and internal communications strategy.
  • Internal Communications | Informed COO , CFO, and VP of Operations of escalations while leading team through fruitful incident resolution pathways, saving company PR headaches and optimizing for rider/driver safety and business continuity.

Senior Logistics Network Design Engineer

Grupo Logico
Novi, MI
10.2013 - 06.2016

Logistics Engineer

CEVA Logistics And Nissan North America
Smyrna, TN
10.2012 - 04.2013

Logistics Network Design Engineer

UTI And Ford Motor Company
Dearborn, MI
10.2009 - 08.2011

Education

Bachelor of Science - Marketing, International Business

Georgetown University
Washington, DC
09.1998 - 05.2002

Software

Tableau Server Desktop

SQL Tools (Looker, Mode)

MS Office Applications

CallMiner

SurveyMonkey Qualtrics (NPS)

Zendesk Administration

Workday Administration

Accomplishments

  • (2018) Winner of Employee of the Fortnight @ Lyft, an award given a to employees delivering outstanding impact and making a difference within the company

Timeline

Director, Insights & Analytics

Lyft
03.2018 - Current

Operations Center Manager

Lyft
06.2016 - 03.2018

Senior Logistics Network Design Engineer

Grupo Logico
10.2013 - 06.2016

Logistics Engineer

CEVA Logistics And Nissan North America
10.2012 - 04.2013

Logistics Network Design Engineer

UTI And Ford Motor Company
10.2009 - 08.2011

Bachelor of Science - Marketing, International Business

Georgetown University
09.1998 - 05.2002

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Holden PenleyAnalytics, Insights, BI, and Data Science