Holden Shatouhy

• Crafted engaging multimedia content, including graphics, videos, and interactive content for alumni engagements' social media channels.
• Prepare, edit, and send email communications succinctly provide the information constituents need.
• Regularly track and analyze digital content performance, providing comprehensive reports on the growth of University Advancement's digital presence.
• Developed creative design for print materials, brochures, banners, and signs for donors and events.

• Implemented a paid ad campaign on Instagram/Facebook, resulting in a 108% increase in Media Fellow Applications in 2023 from 2022
• Led Alumni Spotlight campaign on LinkedIn, growing our audience by 34.5% and engagement by 115.1%.
• Filmed and edited Instagram Reels, which resulted in over 120,000 impressions.

Designed and executed impactful email, social media and print media campaigns, resulting in heightened awareness and increased Senior Week pass sales.

• Utilized Mailchimp to create a 3-month email campaign, driving a substantial 22% upswing in Senior Week Pass sales.
• Conducted surveys to gather feedback on events from 1,100 seniors using Microsoft Forms.
• Managed a high volume of emails by providing answers within 24 hours and working with other offices to provide assistance.

Spearheaded the reconstruction of the Office's Instagram, achieving a remarkable 527% increase in reach, a 943% rise in engagement, and a 17.6% growth in followers.

Created content for social media channels, increasing followers by 25% by managing a well-structured social media content calendar for Instagram, Facebook, Twitter, Youtube and LinkedIn.