Holley Baker
Lubbock,TX
Summary
Dynamic leader with proven track record of successfully managing projects and initiatives and achieving desired objectives in video production and instructional design at a Tier 1 University. Skilled in developing and executing strategies, managing budgets and resources, and leading cross-functional teams. Experienced multimedia artist with a demonstrated history of designing print and digital training materials and video-based learning. Military and civilian experience in visual storytelling, content development, and multimedia production.
Overview
19
19
years of professional experience
Work History
Program Director - Studio Manager
Texas Tech University
07.2021 - Current
- Developed the TTU Online - Video Studio from ground up including researching equipment and making recommendations that were executed, determining policies, setting up production workflows, and defining team roles
- Implement and evaluate marketing strategies to promote studio to staff and faculty members, resulting in nearly four-hundred and fifty educational videos produced since 2020developed
- Schedule and supervise meetings to discuss new ideas and update participants on program details and milestones
- Coordinate studio operations, including team scheduling, staff management, equipment purchases, copyright licensing, technology integration, project management, and customer service
- Review scripts and make changes to improve wording, flow or interest levels, consistently producing informative and engaging final products
- Design and implement lighting, graphics, audio and camera movements for video productions in studio and on-location
- Plan and monitored implementation of video-based learning programs, and develop training materials for guided instructional webinars for new technologies in our LMS
Instructional Designer
Texas Tech University
01.2018 - 07.2021
- Supervised the development and construction of a video production studio to support
- Analyzed and evaluated training effectiveness and program outcomes
- Facilitated virtual, in-person and blended learning sessions.
- Conducted needs assessments to identify gaps in performance and develop targeted learning solutions.
- Trained and mentored four new instructional designers
- Created curricula, researched topics, designed course materials, and conceptualized course format, for professional development, K12, and higher education classes
Videographer, Video Editor, Animator
CEV Multimedia
01.2015 - 01.2018
- Designed and developed over 80 technology-enabled learning assets for secondary students, including videos, graphics, animations, and activity-based learning experiences
- Communicated with senior leadership on production schedule, equipment maintenance, and brand engagement
- Produced original video content by working collaboratively with producers, designers, and art specialists to facilitate multimedia production
- Set up for shots according to production schedules, weather, and lighting conditions and available equipment
Sr. Editor, Unit Manager
Texas Tech-Health Sciences Center
01.2012 - 01.2015
- Coordinated with business partners and external vendors on video production scheduling and logistics, completed over 115 continuing medical education videos annually
- Implemented media management system, and increased efficiency in the editing department
- Conducted employee evaluations, implemented and maintained production schedule, budget and inventory control
- Trained contributors, editors, associates and designers on expectations, processes and organization style guidelines
- Suggested improvements to content to enhance quality and accuracy resulting in featured content for students
Military Visual Media Specialist, Squad Leader
U.S. Army
01.2006 - 01.2010
- Photographed and recorded video of missions in support of Operation Iraqi Freedom
- Supervised quality control of mission imagery for all deployed military photographers, distributed imagery to civilian and military media publishers
- Developed and taught seven-day photography workshop for Iraqi Army photographers in Baghdad, Ramadi, and Fallujah for their core competency training
Education
Master of Arts - Strategic Communication And Innovation
Texas Tech University
Lubbock, TX01.2021
Master in Art Education Documentary Film Production -
Texas Tech University
Lubbock, TX01.2015
Skills
- Adobe Creative Suite
- Adobe XD
- Strategic leadership
- Customer service experience
- Lesson Planning
- Performance standards and analysis
- Budget coordination
- Differentiated Instruction
- Staff Development
- Curriculum Development
- Procedure writing
- Marketing and promotion
- Final Cut Pro
- Avid Media Composer
- Operations Oversight
Accomplishments
Bronze Award (2024)
American Advertising Federation
Award for Outstanding Commitment to Excellence and Innovation in Digital Learning (2023)
Texas Digital Learning Association
Campus Internationalization award (2022)
Office of International Affairs - Texas Tech University
Distinguished Staff - Guns Up award (2020)
Texas Tech University
Catalyst Award for Inclusive Education (2020)
Blackboard, Inc.
Presentations and Public Screenings
- 2023, Build Your Video Acumen and Create Engaging Videos, Great Plains - IDEA, Kansas City, KS
- 2022, Creating Learning-centered Experiences, United States Distance Learning Association, Memphis, TN
- 2022, Build a Video Kit and Start Shooting Videos for Your Online Class, Distance Teaching and Learning conference, remote
- 2018, How to Convert a Brick & Mortar Instructor: Strategies to Overcome Technical Obstacles, Distance Teaching and Learning conference, Madison, WI
- 2016, Combat Camera: Women Behind the Lens, New Orleans Photography Association
- 2015, Culture of Blame, Director, Official selection, Sedona International Film Festival, Sedona, AZ
- 2015, Culture of Blame, Director, Official selection, Woman Up Independent Film Festival, Los Angeles, CA
Organizations
- Online Learning Consortium
- Staff Senator - Texas Tech University
- Society for Information Technology & Education
- Association for Educational & Computer Technology
Timeline
Program Director - Studio Manager
Texas Tech University
07.2021 - Current
Instructional Designer
Texas Tech University
01.2018 - 07.2021
Videographer, Video Editor, Animator
CEV Multimedia
01.2015 - 01.2018
Sr. Editor, Unit Manager
Texas Tech-Health Sciences Center
01.2012 - 01.2015
Military Visual Media Specialist, Squad Leader
U.S. Army
01.2006 - 01.2010
Master of Arts - Strategic Communication And Innovation
Texas Tech University
Master in Art Education Documentary Film Production -
Texas Tech University
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