Holli Kelly
Social Media Specialist
Queen Creek,AZ
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention. I'm motivated and bring expertise in traditional and innovative online platforms, content creation and audience engagement techniques. Performance-driven with meticulous analytical and technical skills. Confident in planning and executing multi-platform campaigns to drive brand success.
Overview
22
22
years of professional experience
3
3
years of post-secondary education
Work History
Social Media Director
Life Link Church
Gilbert, AZ
04.2020 - Current
- Brought about noticeable improvements to click rates, follower counts and engagement with clear and focused strategies.
- Developed marketing content such as promotional materials and advertisements for social media.
- Worked with graphic designers, photographers and production coordinators to develop content.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Coached employees company-wide on content creation best practices.
- Designed and implemented social media strategies to align with business goals.
- Drove cross-functional collaboration with focus on quality service delivery.
- Communicated with followers to promptly respond to queries and monitor reviews.
- Conducted research to determine current benchmark trends and audience preferences.
- Created actionable plans to grow and maintain followers through TikTok, Facebook and Instagram.
- Worked with department personnel to deliver brand consistency in social media messages.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Posted new content for products and services when managing marketing and release calendars.
- Conducted daily updates to social media profiles to boost company online presence.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Utilized social media marketing tools such as Canva.
Social Media Manager
Custom Edge Tile, LLC
Queen Creek, AZ
04.2009 - Current
- Analyzed and reported social media and online marketing campaign results.
- Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across digital outlets.
- Suggested and implemented new features to develop brand awareness.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Coached employees company-wide on content creation best practices.
- Increased customer engagement through social media.
- Communicated with followers to promptly respond to queries and monitor reviews.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
Medical Receptionist
Stirling And Stirling
Casper, WY
11.2012 - 01.2014
- Coordinated patient scheduling, check-in, check-out and payments for billing.
- Managed master calendar and scheduled appointments for providers based on optimal patient loads and clinician availability.
- Managed multi-line phone system and pleasantly greeted patients.
- Disseminated sensitive patient information and coordinated with translators to offer personalized service to individuals from diverse backgrounds.
- Kept waiting room neat and organized by stacking magazines, removing trash and cleaning glass.
- Transcribed phone messages and relayed to appropriate personnel.
- Organized paperwork such as charts and reports for office and patient needs.
- Completed patient referrals to other medical specialists.
- Supported office staff and operational requirements with administrative tasks.
- Helped patients complete necessary medical forms and documentation.
- Adhered to strict HIPAA guidelines to protect patient privacy.
After School Program Aide
Boys &Girls Club
Casper, WY
08.2010 - 01.2012
- Enforced rules and instructions to maintain discipline.
- Maintained and operated classroom equipment to maximize use and lifespan.
- Stepped into non-classroom environments such as libraries to help staff manage demand.
- Cleaned, organized and restocked classrooms for upcoming classes.
- Demonstrated specific skills and activities for students to improve understanding and take excess workload off teachers.
- Led projects and analyzed data to identify opportunities for improvement.
- Used Microsoft Word and other software tools to create documents and other communications.
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
- Talked with students in need of extra attention and made plans to assist with concerns.
Shift Manager
Dairy Queen Restaurant
Casper, WY
01.2003 - 03.2007
- Excelled in every store position and regularly backed up front-line staff.
- Trained and mentored new employees to maximize team performance.
- Exercised composure under pressure and in escalated customer service scenarios.
- Assisted management team in developing and creating welcoming atmosphere for crew members to voice complaints.
- Tracked receipts, employee hours and inventory movements.
- Advised new employees on company procedures and policies to facilitate daily tasks and responsibilities.
- Trained back-up associates and led crew members in managing operations of storefront.
- Adhered to company standards and compliance requirements for operations and cleanliness of areas.
- Worked closely with team members to schedule breaks and shifts to meet state regulations.
- Cooperated with coworkers to improve customer experience and manage storefront.
- Coached crew members to optimize performance and motivate toward more efficient work.
- Consistently exhibited calm demeanor during periods of high volume or unusual events to keep store operating smoothly and set positive example for shift team.
- Reduced process bottlenecks by training and coaching employees on practices, procedures and performance strategies.
Education
Associates in Biblical Theology -
Theos Bible College
Gilbert, AZ 08.2019 - Current
Skills
Content scheduling
undefinedTimeline
Social Media Director
Life Link Church
04.2020 - Current
Associates in Biblical Theology -
Theos Bible College
08.2019 - Current
Medical Receptionist
Stirling And Stirling
11.2012 - 01.2014
After School Program Aide
Boys &Girls Club
08.2010 - 01.2012
Social Media Manager
Custom Edge Tile, LLC
04.2009 - Current
Shift Manager
Dairy Queen Restaurant
01.2003 - 03.2007
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