Hollie Hawkins
Group Sales and Servicing professional.
Eagle,CO
Summary
Serviced-focused events professional with strong local relationships and a proven track record in event sales and service. Results-driven professional with 20+ years’ experience in corporate, social, and wedding sales with a keen eye on increasing profitability without sacrificing exceptional customer serve.
Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Harvest Restaurant General Manager
Sonnenalp Golf Club
Edwards , CO
04.2021 - Current
- Handled escalated customer concerns with speed and knowledgeable support to achieve optimal satisfaction and maintain long-term loyalty.
- Planned fun, clever creative events and golf tournaments for membership.
- Managed event logistics and operations from contract to final billing.
- Oversaw high-volume accounting operations 30 person team focused on efficient budget administration, AP/AR and other financial management needs.
- Set and enforced performance and service standards to keep consistent, high-quality events.
- Drove event & wedding sales conversion rates up 10% through effective communication & planning.
- Promoted positive atmosphere and went above and beyond to guarantee each customer received exceptional food and service.
General Manage
Cheyenne Country Club
Cheyenne , WY
10.2019 - 04.2021
- Increased revenue streams by 20% selling wedding and social events.
- Created partnerships with local businesses to host monthly meetings and events.
- Developed unique monthly events to deliver amazing member experiences and create value to membership.
- Produced proposals & contracts for clients.
- Created effective strategies to target new markets after researching and analyzing competitor behavior.&%%
Director of Catering & Conference Service
The Sebastian Vail
Vail , CO
04.2016 - 10.2019
- Oversee all sales and group business from banquets and conferences to weddings, receptions, and celebrations to ensure revenue goals are met or exceeded.
- Manage 25 employees/event staff including Banquet Manager.
- Provide expert budget management, forecasting, and P&L performance
- Deliver excellent customer service and cross-functional collaboration to ensure client needs are met and sales goals are realized.
- Implement innovative sales approaches to maximize profits.
- Exceeded revenue by 35% for contracted catering and additional revenue from outside catering events obtained through networking and cultivating solid, long-term relationships with local businesses.
- Increased catering sales from $125T to $180T annually during tenure through improved social sales.
- Worked with food and beverage manager and chef to prepare budget and negotiated favorable prices with both clients and supplies.
- Supervised catering staff to reinforce adherence to all organizational policies and safety regulations.
Area Banquet Manager
Rock Resorts, The Lodge at Vail & Arrabelle
Vail , CO
04.2010 - 04.2016
- As member of Hotel Leadership Team at The Lodge at Vail, oversaw cross-functional teams, managed hard/soft good and capital purchases, participated in sight tours, and developed exceptional on-call servers for both properties.
- Delivered excellent customer service resulting in high percentage of repeat bookings.
- Oversaw all outlets during managerial transition periods.
- Realized 95% meeting planner satisfaction scores, 12 point increase over three years.
- Liaised with catering department about event changes and implemented requested adjustments.
- Supervised and mentored kitchen and serving staff.
- Established and maintained equipment inventory for accurate tracking, record keeping and to avoid loss.
- Oversaw timeliness and quality of food delivery at high-volume events.
- Performed cost-benefit analysis for corporate and social events.
Director of Catering and Conference Services
Sonnenalp Hotel
Vail , CO
08.1999 - 05.2010
- Exceeded revenue budget $200T to $1.5M while maintaining level labor and cost of sales expenses.
- Recognized for outstanding events/weddings in major area publications, including Pink Vail charity event for 2,000 people.
- Met with clients to outline desired goals and prepared quotes for overall catering costs.
- Promoted catering packages with most profitable outcomes without sacrificing client desires.
- Responded to initial inquiries, coordinating facility tours and food sampling.
- Discussed client's event needs to develop recommendations for room options and possible menus.
- Booked event facilities and coordinated set up and break down of both dining and kitchen areas.
- Worked with chefs to plan menus according to client needs and budgets.
Education
Bachelor of Science - Hotel Management
University of Las Vegas
Las Vegas, NV12.1987
Culinary Certification American Culinary Foundation UCLA Extension Program - Culinary
University of California - Los Angeles Extension
Los Angeles, CA06.1993
Skills
- Relationship building
- Detail-Oriented
- Contract Negotiation
- Written and Verbal Communication
- Sales and marketing
- Empowers high-performing sales teams
- New Business Development
- Sales Reporting
Certification
- ServSafe
- TIPS Trainer
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Harvest Restaurant General Manager
Sonnenalp Golf Club
04.2021 - Current
General Manage
Cheyenne Country Club
10.2019 - 04.2021
Director of Catering & Conference Service
The Sebastian Vail
04.2016 - 10.2019
Area Banquet Manager
Rock Resorts, The Lodge at Vail & Arrabelle
04.2010 - 04.2016
Director of Catering and Conference Services
Sonnenalp Hotel
08.1999 - 05.2010
Bachelor of Science - Hotel Management
University of Las Vegas
Culinary Certification American Culinary Foundation UCLA Extension Program - Culinary
University of California - Los Angeles Extension
- ServSafe
- TIPS Trainer
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