Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
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Hollie Paul

Hollie Paul

Toledo,OH

Summary

Passionate and results-driven Aesthetician with a strong background in sales and skincare expertise. Adept at navigating the competitive medical and aesthetic device market with in-depth product knowledge and strategic positioning. A proven relationship builder, fostering trust with clients and industry professionals to drive growth and customer satisfaction. Dedicated to staying ahead of industry trends and delivering exceptional results.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Field Aesthetic Device Educator

Artemis Distribution
04.2024 - 03.2025
  • Trained and mentored 200+ medical and medspa partners on multiple modalities
  • Facilitated virtual, in-person and blended learning sessions.
  • Utilized variety of instructional design methodologies to create effective learning experiences.
  • Built and maintained professional relationships with vendors and suppliers.
  • Supported new partners for 'Launch Day' which helped generate revenue from Day 1 with their device
  • Developed sales strategies that resulted in higher client reach.

Regional Esthetics Coach

Nurtur Salon + Spa
07.2023 - 04.2024
  • Professional development with 25+ Licensed Professionals
  • Skincare and product knowledge with over 100 Esthiology students
  • Service and Retail metric setting
  • Advanced treatment training
  • Event planning and recruiting
  • Aveda Institute Columbus
  • Nurtur Salon and Spa Upper Arlington

Owner/Master Esthetician

Freestyle Beauty by Hollie
10.2021 - 06.2023
  • Private Esthetics loft focusing on speed waxing and facial transformations
  • Speed waxing, Skincare Consultations and Special Event Makeup Artistry
  • Client Engagement and Retention
  • Create Social Media Campaigns, Website and Print Materials
  • Partner with local small businesses for invitation-only events

Master Esthetician

Penzone Salons and Spas
09.2014 - 10.2021
  • Skincare Innovation Team
  • Relationship Building
  • Coordinate vendor training for all Penzone SPA locations
  • New Hire Training/On-boarding

Education

Esthiology - Managing Esthetics

The Spa School
Columbus, OH
07.2014

Skills

  • Aesthetic Device and Medical Device experience
  • Group facilitation
  • Technology integration
  • Relationship building
  • Event sales
  • Retail Sales
  • Event planning and assistance
  • Salon Software
  • Product Management
  • Skincare Education

Accomplishments

  • Created and launched 'Elevate' program for Partners purchasing new devices, helping to bring over $200,000 in revenue to practices across North America
  • Managed end-to-end course development, from needs assessment to deployment, impacting both internal colleagues and outside partners
  • Day Spa Ruby Award for highest client retention 4 years in a row (2016-2020)
  • Day Spa Emerald Award for highest average service ticket 4 years in a row (2016-2020)
  • Day Spa Diamond Award for highest service total in company (spa) 2020


Certification

  • Advanced Esthetic License
  • Esthetic Instructor License

Timeline

Field Aesthetic Device Educator

Artemis Distribution
04.2024 - 03.2025

Regional Esthetics Coach

Nurtur Salon + Spa
07.2023 - 04.2024

Owner/Master Esthetician

Freestyle Beauty by Hollie
10.2021 - 06.2023

Master Esthetician

Penzone Salons and Spas
09.2014 - 10.2021

Esthiology - Managing Esthetics

The Spa School
Hollie Paul