Summary
Overview
Work History
Education
Skills
Honors And Awards
Certification
Timeline
Generic

Hollie Simpson

Vallejo,CA

Summary

Dynamic Marketing Leader with over 14 years of experience in the marketing industry, holding an MSML degree. Skilled in project management and team leadership, with a strong focus on driving growth and enhancing customer engagement. Experienced in digital marketing and adept at leveraging market trends to strengthen brand visibility and performance.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Senior Account Executive

Matrixx CPG
SF Bay Area, USA
10.2022 - Current
  • Led the development and execution of shopper marketing campaigns, enhancing brand awareness for top CPG clients such as Cabot Creamery, Benestar Brands, Pretzilla, and Sigma Aliments, leading weekly to bi-weekly client meetings (C-Suite & senior level contacts)
  • Developed and managed shopper calendars with a focus on strategic alignment and budget optimization of budgets exceeding $1.5MM
  • Managed budgets and KPI estimations for shopper marketing tactics, utilizing data insights to boost campaign performance
  • Oversaw all phases of program development, ensuring timely execution and comprehensive post-campaign analysis
  • Monitored campaigns daily to weekly, leveraging technical expertise in Sponsored Search, Display Media, and Social Advertising technologies (Instacart, TTD DSP, Citrus, Criteo, Meta, etc.)
  • Planned, implemented, and optimized digital coupons and onsite media (Neptune, Inmar, AMC, KPM/84.51), as well as in-store shopper marketing tactics like signage, demos, and on-pack IRCs
  • Proficient in shopper playbooks, search dashboards, and processes for key retailers (Walmart, Kroger, ABS Co, ADUSA, etc.)
  • Partnered with sales teams to create effective omnichannel strategies that enhanced trade activities.
  • Created compelling, unique tailored shopper marketing sales decks and sell-sheets to support the sales team in pitching to Retailers
  • Delivered in-depth reporting and campaign analysis, leveraging IRI/Neilson data to evaluate performance and provide actionable feedback to clients
  • Coordinated with companies and vendors to enhance data analysis, advance shopper insights, and customize programs based on consumption trends (Skai, The Trade Desk, etc.)
  • Partnered with the creative development team to produce digital assets tailored to individual retailers and specific marketing initiatives
  • Managed a small team (1-2 employees per account), providing ongoing guidance, resources, and support to drive optimal performance, ensuring team success through clear communication and strategic oversight

Business Development Manager, Raley's Account

PromoWorks/Crossmark
West Sacramento, CA
02.2014 - 10.2022
  • Developed and implemented creative brand strategies and solution-based partnership engagement events that strengthened brand equity and drove year-over-year (YOY) sales growth
  • Leveraged industry and marketplace trends to devise strategic solutions, optimizing business operations and enhancing client success
  • Attended trade shows to design marketing programs and cultivate strategic partnerships, expanding business opportunities
  • Managed technical and project management customer interactions, maintaining key relationships with decision-makers
  • Achieved 140% of sales quota in the first year as Business Development Manager, consistently surpassing goals
  • Drove a 30% business growth from the ground up through integrated marketing strategies, with a proven track record of exceeding expectations
  • Built and nurtured relationships with over 1,000 CPG companies/brands, corporate marketing teams, and 20+ category and executive management teams to promote growth and retention
  • Transformed events into shopper-centric strategies, providing measurable results 20 weeks post-event; created and presented comprehensive pre- and post-event reports to clients
  • Trained and developed new team members in software systems, selling techniques, and company procedures, ensuring smooth onboarding and high performance

Project Manager, Safeway Account

PromoWorks/Crossmark
Pleasanton, CA
01.2012 - 02.2014
  • Delivered exceptional customer service to build and nurture relationships, positioning the company for future business opportunities
  • Upsold a variety of program marketing tactics to clients, driving revenue growth and maximizing profits on each sale
  • Collaborated regularly with vendors to resolve issues promptly and keep clients informed with timely project updates
  • Cultivated long-lasting client relationships by actively listening, offering valuable insights, and serving as a trusted resource
  • Managed a $1.2 million client investment project by providing personalized service in meetings with the VP of Marketing at Safeway, aligning on assets, expenses, and investment goals to create a tailored financial plan
  • Led end-to-end project development, including brand management, pricing, data analysis, scheduling, and logistics, ensuring seamless execution from start to finish

Division Coordinator, Safeway Account

PromoWorks/Crossmark
Pleasanton, USA
02.2011 - 01.2012
  • Managed interactions with agitated store personnel, maintaining professionalism and composure to ensure project success and positive outcomes
  • Acquired expertise in Client Service tasks to provide skilled backup across diverse roles, ensuring seamless support for various functions
  • Communicated effectively with store personnel about upcoming events, providing detailed project information and promptly addressing questions or concerns
  • Oversaw communication and coordination with over 1,200 Safeway stores, ensuring smooth execution of all initiatives

Senior Behavioral Therapist

Stepping Stones Center for Autistic Spectrum
San Mateo, USA
01.2007 - 02.2011
  • Planned and facilitated needs-based professional development tools, resources, and educational materials to enhance teaching effectiveness and skill development
  • Collaborated with administrative leadership to refine discipline practices, utilizing data-driven insights to improve outcomes
  • Worked as a Behavioral Therapist in a Special Needs classroom of 9 children, implementing individualized, case-specific ABA therapy for each client to meet their unique needs
  • Demonstrated cultural and linguistic sensitivity in working with clients and families, ensuring tailored and respectful support

Education

Master of Science (M.S.) - Management & Leadership

Pepperdine Graziadio Business School
Malibu, CA
08.2022

Bachelor of Arts (B.A.) - Psychology

Bethany University
Scotts Valley, CA
05.2006

Skills

  • Shopper Marketing Strategies
  • Team Leadership
  • Digital Marketing Platforms
  • Customer relationship-focusedData Analysis
  • Budget planning
  • Asana
  • Skai
  • Microsoft Office/Office Suite
  • MS PowerPoint
  • MS Excel

Honors And Awards

  • Beta Gamma Sigma, 2022, Pepperdine University
  • Recognized and honored as a top performing student from around the world in business schools accredited by The Association to Advance Collegiate Schools of Business (AACSB).

Certification

  • Certified in Socially, Environmentally, and Ethically Responsible Business Pratcices.

Timeline

Senior Account Executive

Matrixx CPG
10.2022 - Current

Business Development Manager, Raley's Account

PromoWorks/Crossmark
02.2014 - 10.2022

Project Manager, Safeway Account

PromoWorks/Crossmark
01.2012 - 02.2014

Division Coordinator, Safeway Account

PromoWorks/Crossmark
02.2011 - 01.2012

Senior Behavioral Therapist

Stepping Stones Center for Autistic Spectrum
01.2007 - 02.2011

Master of Science (M.S.) - Management & Leadership

Pepperdine Graziadio Business School

Bachelor of Arts (B.A.) - Psychology

Bethany University

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Hollie Simpson