Hollie Washburn

OMAHA,Nebraska

Summary

Creative and well-rounded Social Media Specialist with excellent eye for new trends and strong understanding of social platforms. Known for thinking strategically and team management. Accomplished in building communities and tapping into new marketing and branding opportunities. Fantastic relationship building skills, collaborative and has talent for devising creative strategies.

Work History

Life.Church

Social Media Specialist

02.2022 - Current

Job overview

Increased customer engagement through social media.
Maintained company's social media presence by posting messages, answering posts and monitoring responses.
Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.
Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
Utilized content management system to post images and videos of company products online.
Posted new content for products and services when managing marketing and release calendars.
Collaborated with advertising, production, online marketing and management teams to perfectly time campaigns across platforms.
Generated interest for new and upcoming product and service releases by managing social media accounts.
Analyzed and reported social media and online marketing campaign results.
Assessed content and tone for consistency to optimize social media accounts.
Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
Evaluated monthly performance statistics and used data to inform future strategies.
Increased audience engagement with brand websites by finding and integrating relevant videos, tweets and other online content.
Administered marketing calendar and posted new content to coincide with new product and service releases.
Managed social media accounts on day-to-day basis to increase company recognition by creating engaging content.
Created videos and managed YouTube channel to strengthen company reputation.
Managed team of five to generate original content and moderate online community members.

Timbre LLC

Social Media Executive

01.2020 - 12.2021

Job overview

Created social media content with consistent content and tone.
Increased customer engagement through social media.
Wrote social media content to increase engagement with customers.
Interacted with fans and clients in effort to take advantage of positive posts and feedback to boost brand identification.
Strategically planned, implemented and monitored client's social media content and campaigns using complex editorial calendar.
Generated interest for new and upcoming product and service releases by managing social media accounts.
Managed social media accounts for two clients, generating interest for existing and upcoming product or service releases.

Education

Liberty University
Lynchburg, VA

Bachelor of Science from Psychology

01.2011

University Overview

Skills

Social Media Content Creation
Social Media Monitoring
Social Media Management Experience
Industry Trends
Social Media Engagement
Persuasive Communication
Leading Team Meetings

Social Media Platforms
Campaign Implementation
Coaching and Mentoring
Teamwork and Collaboration
Giving Constructive Feedback
Overcoming Obstacles
Client Relationship Management

Accomplishments

I have worked in the social media space for four years.
Currently, I manage a team of five content creators.
I manage 10 accounts from TikTok, Instagram, Facebook and music DSP's such as Apple Music and Spotify.
I am very comfortable in front of a camera and have created reels that have a reach of 4 million.
At one point I managed a teams of creatives from all around the world (Romania, Ireland, Canada, England, etc.) to create unique content that ﬁts the goals of my clients.

Timeline